Claire Beveridge

There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.

Here’s how local and federal government agencies use social media to engage citizens, launch campaigns, effectively communicate during crises — and more.

Facebook cost-per-click advertising is an auction-based marketing strategy where businesses only pay when a Facebook user clicks on their ad.

Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead.

Want to improve your Facebook ads performance? Supercharge your campaigns with these Facebook ad tools for design, automation, analytics, and more.

When it comes to achieving your marketing goals, Twitter is a powerful tool. Find out what it takes to create a winning Twitter marketing strategy.

Your step by step guide for using LinkedIn Live to grow your brand and connect with your community face-to-face.

YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.

Whether you’re starting from scratch or a Pinning pro, learn which Pinterest analytics to track to improve your strategy.

Learn how to become a nanoinfluencer and why brands are turning to niche content creators as their marketing secret weapons.

Learn how to create a GIF to create eye-catching ads, or to connect with your followers through relatable moments from pop culture.

Setting up a Facebook shop means you can sell merchandise without the hassle of designing and paying for a website.