Writing for social media takes talent, focus, and keen audience intel. We’ve updated this guide for 2025 to keep you ahead of the curve.

Discover how to build an effective social media content creation process for 2025 and explore the latest tools to simplify your workflow.

The answer to “how often to post to social media” varies by platform. But it will also require some testing on your own accounts.

If you want to get into Threads, but aren’t sure where to start, we’ve got some creative Instagram Threads ideas for you right here.

With 3 billion daily active users, understanding Facebook demographics is key to creating a successful social marketing strategy.

If you want to connect with your audience on social, you have to know who they are. These X (Twitter) demographics can help.

Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement.

Everything you need to know about the latest changes to Instagram video sizes, dimensions, and formats for Reels, Stories, and more.

No matter what industry you’re in or what your goals are, these are the social media best practices everyone should follow.

Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.

Get up-to-date social media benchmarks for key industries and understand how your results stack up right now.

The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries.