Strategy

Tips, tools, and tactics to help you succeed on social media.

How To Write a Social Media Manager Resume [Free Templates]

Want to land your dream job in social media marketing? Learn how to make a great social media manager resume with our free templates!

Strategy

What is Meta Verified? Everything You Need to Know in 2023

Curious about Meta's new subscription-based verification? Find out how it works, how much it costs, and who can apply.

Strategy

Facebook Ad Sizes and Specs: Your 2023 Cheat Sheet

This guide to Facebook ad sizes is updated for 2023 and includes all the new specs, dimensions, and file formats for every type of ad.

Strategy

7 Simple Ways to Lower Your Facebook Cost Per Click

Facebook cost-per-click advertising is an auction-based marketing strategy where businesses only pay when a Facebook user clicks on their ad.

Strategy

19 Engagement Post Ideas That Will Blow Up Your Analytics

Get inspired to create engagement posts that will encourage your audience to interact with your content more — and watch the likes, comments, and shares flow.

Strategy

A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Microsoft Advertising (formerly Bing Ads) is a powerfully underrated advertising tool for businesses. Here's how to start using it.

Strategy

9 Ways to Use the TikTok Ad Library to Make Better Ads

The TikTok ad library will help you find inspiration, compare your content to the best of the best, and keep an eye on the competition. Here's how to use it.