15 Social Media Training Courses and Resources
Social media training courses are a great way for digital marketers to level up their skillset. Extra credentials never hurt anybody either.
Strategy
Tips, tools, and tactics to help you succeed on social media.
Essential Tips and Tools for B2B Social Media Marketing
Think social media is just for B2C businesses? Think again. B2B social media is just as important—and only getting more important.
The LinkedIn Insight Tag: What It Is and How to Use It
You might know the LinkedIn Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel.
How to Add Links to Instagram Stories with Swipe-Up
Engaging your followers is much easier when you use the Instagram swipe up feature to add a link right to your Instagram Story.
Employee Advocacy on Social Media: What is it and How to Do it Right
A guide to understanding what is employee advocacy and the steps you need to take to build an employee advocacy program for your organization.
Inclusive Design for Social Media: Tips for Creating Accessible Channels
Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too.
The Top Instagram Updates You Need to Know: October 2020
From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. Keep up with the latest Instagram updates.
How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)
Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.
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21 Snapchat Stats That Matter to Social Media Marketers
Using Snapchat for business requires thoughtful planning. To help you out, we’ve collected the top Snapchat statistics you need to know.
How to Write a Compelling CTA for Social Media (+10 CTA Examples)
A good CTA can do wonders for your social media posts—it can drive more visitors to your website, generate sales, and increase leads and conversion rates.
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Find out how to create your own Instagram Highlight covers to showcase your top Instagram content. Plus, download 40 free Highlight icons designed by pros
How to Use Twitter Analytics: The Complete Guide for Marketers
Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors.