By understanding popular daily hashtags and the most appropriate way to use them, you can significantly boost your engagement and brand visibility.
Daily hashtags are popular hashtags on social media for specific days of the week.
They are a great source of content inspiration and, when used well, will boost reach and engagement.
Below we’ve compiled a list of the best daily hashtags and included tips on how (and when) to use them.
But remember: you don’t have to use them all. In fact, we strongly recommend you don’t. Instead, choose the ones that are most relevant to your brand and use those judiciously.
Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.
Feeling a little low after the weekend? People use this hashtag to share ways to counteract melancholy on Mondays.
Popular content shared using the #MondayBlues hashtag includes everything from humorous pictures of grumpy animals, to images of people drinking a huge mug of coffee (or whiskey).
This hashtag is a great way to wax nostalgic at the beginning of the week.
Post a memory from your business’s past or celebrate an anniversary that falls on the same day. Many use this post in lieu of (or in addition to) #ThrowbackThursday, which accomplishes the same thing.
Content with these tags offer motivational advice or inspiration. People typically post inspirational quotes, life lessons, feel-good stories, or health and fitness content.
— AmyPoehlerSmartGirls (@smrtgrls) August 8, 2016
Any excuse to post a cute cat photo is a good one. Many use this hashtag to share adorable pics of their feline companions.
If your business has an in-house cat—or if you just feel like breaking up the monotony of your typical social media fare—be sure to use this hashtag to share your cute kitty photos!
This hashtag is a trend on social where people reveal a male crush, typically accompanied by a photo. A professional take on this hashtag is to feature men you admire and not focus on looks.
People use this hashtag to tweet about their favorite music or what they’re listening to right now. They also use it to share inspirational stories about music.
Your company may choose to share an office playlist, artistic inspiration, or advice from a musician who reflects your company values.
— Casimir Pulaski Elementary (@CPulaskiMeriden) January 28, 2019
Manage a social media feed for a restaurant, winery, or chef? Use this tasty hashtag to share all the delicious meals and dishes you’ve cooked up for customers—along with a few bottles of your favorite vintage.
This is a great hashtag to share all the latest gadgets your business uses or sells. You can give tech reviews, offer up cool tips and hacks, or you can just show off the cool products you have.
This hashtag is a way for people to give helpful tips on pretty much any topic. Use this hashtag if you’ve got some industry advice you’d like to share and it happens to be a Tuesday.
For example, if you work in the contracting sector, you can give home buyers tips on how to manage the challenges of renovations.
Here's this week's #TipTuesday : #selfcare is CRUCIAL to maintaining and improving your #mentalhealth! Comment with your favorite way to take care of yourself! #MentalHealthMatters pic.twitter.com/wBlJqjd44H
— BrainTech @ ES Psychiatric (@braintechnyc) February 26, 2019
#TopicTuesday is a good opportunity to focus your posts on just one topic for the day. This topic can be anything related to your business, industry, or trending issue. As long as it’s relevant to your business, you can craft a #TopicTuesday post around it.
— TerraCycle (@TerraCycle) January 15, 2019
A popular hashtag for fitness coaches and businesses to show off the physical transformations of their clients, whether that be weight loss or muscle gain. You can also leverage this hashtag for non-fitness purposes by showcasing how your company has grown since it began.
— PageantOfTheMasters (@FestivalPageant) January 22, 2019
#TravelTuesday is for the voyager in all of us. People typically share vacation pictures, ask for travel tips, or express their desire to travel somewhere.
If you’re in a related industry, use this hashtag to inspire your audience with things like scenery shots, contests or campaigns, travel deals, foodie photos, and expert advice. You could also showcase landmarks and beautiful spots in your own location with this hashtag as a way to invite others to explore the area.
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Israeli writer @ayuli1 traveled from New York to India searching for love, belonging, and an escape from grief following the death of her father. From Canada to Thailand, THE ART OF LEAVING is a beautiful meditation about the lengths we will travel to try to escape our grief, the universal search to find a place where we belong, and the sense of home we eventually find within ourselves. Out now! #TravelTuesday #AyeletTsabari #TheArtofLeaving #bookstagram #memoir #travel #wanderlust #instabook #newrelease #winterreading
A classic hashtag to celebrate (or bemoan) the halfway point of the week. Use this opportunity to celebrate the accomplishments your business has made in the week.
Also a good chance to show off that office camel no one believes you have.
— Texas A&M University-San Antonio (@TAMUSanAntonio) January 30, 2019
This hashtag is a trend on social where people reveal who their female crushes are. It’s accompanied by a photo on Twitter or Instagram.
You could take a professional spin on this usually-superficial hashtag by profiling inspirational women in your industry—or in your office—and sharing the ways they exemplify your company values.
Wednesday’s version of the popular #TBT or #ThrowbackThursday, where people post old photos of themselves or others. It’s all about nostalgia.
Learn more in our blog post on how to use the power of nostalgia for your marketing on social media.
Wednesdays get a bad wrap for being the longest day of the week. To stay positive, people share something they’re grateful for or post a photo of a memorable Wednesday moment.
— Millionaire TV (@MillionaireTV) February 27, 2019
#WorkoutWenesday, or #WellnessWednesday
Perfect for fitness and health businesses out there. Share your favorite workouts and challenge your users to achieve better health.
You can also share wellness tips, healthy recipes, or have a team member share their wellness advice.
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This x1000000!!! . I’ve experienced so many situations where someone put my ideas and dreams down. Told me being an esthetician is tough and I’d never make it. Starting a skincare line is hard and the industry is saturated. That I’m a girl and can’t do XYZ. so many example I could list but you get the idea… . Let their doubt—that’s more than likely coming from their own personal fears… let it fuel you. That ish is 🔥 . AND WAVE WHEN YOU SUCCEED LIKE HIIIIIII 👋🏻👋🏻 I believed in myself kthx bye 🥰 . 📷 @sasa_elebea 💗
Wednesday makes you two more work days wiser than Monday, so why not do a mid-week wisdom sharing session? #WednesdayWisdom is a popular hashtag among thought leaders and business experts, so it’s a great way to join in and share your industry knowledge.
— Disney Music (@DisneyMusic) February 27, 2019
Give some love and gratitude to your clients, teammates, or patrons with #ThankfulThursday. You can also just spread some positivity by showing how thankful you are for how far your business has made it.
This is a great opportunity to give some love to your followers as well.
Not only is this the name of the happy hour at your favorite bar, but it can also be a good opportunity to share some delicious drink recipes if your brand is food or fitness focused. Or maybe you just want to show off some pics of your team having fun at happy hour.
#ThrowbackThursday is a social media trend where people post old images, typically of themselves, during a different (often dorky) period in their lives. Consider posting old photos of your industry, business, product, or team.
#TBT has become so popular that it’s often used on any day of the week (not just Thursdays).
Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.Get the free guide right now!
— UAlberta Library (@uofalibrary) February 28, 2019
Like #TuesdayTopics, this hashtag is a good chance to share your company’s thoughts on a trending industry topic, or simply a wise insight. What insights do you have to share with your followers? How can you help them with your knowledge?
— Canada (@Canada) January 31, 2019
Have an event or meeting planned for a Thursday? Be sure to share it on social media using the #Thursdate hashtag.
Share a story or message about someone overcoming a challenge in the week. It could be a teammate, client, customer, or your company overall.
This is a great way to showcase your business’s tenacity and determination.
“Most members of my family were once refugees escaping political persecution in South America…Their experience, what they went through, is my biggest inspiration to continue helping refugees."
— UNHCR United States (@UNHCRUSA) February 15, 2019
Similar to #ThrowbackThursday, #FlashBackFriday is about sharing an old photo of yourself or a fond memory with friends on social media.
#FollowFriday is a trend on social media where you recommend that people follow one or more accounts that you admire. Like any decent referral, make sure you give a reason for why you recommend following a person or brand.
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Thank you, Jake, for your wonderful takeover! But now, it's time for another edition of Goodtype Follow Friday—where we feature a talented artist with only a few thousand followers or less! Meet @iamgiagraham. She is no stranger to the Goodtype feed with her beautiful floral illustrations and cohesive color palettes. Gia was born in Barbados and is based in Atlanta. She is a graphic designer and lettering artist who is crazy about color and loves incorporating illustrations of lush flowers and foliage into her work. GT: How did you get started in lettering/illustration/design? Gia: "I started my career doing corporate design at different agencies then I ran a stationery business for over 10 years. Between the product development, manufacturing, invoicing and all the other business responsibilities, I found myself having very little time to actually be creative (ironic, I know). After closing that business, I set out on a mission to stretch myself creatively so I tried lettering for the first time at the beginning of 2018. Instagram challenges gave me a reason to dive into lettering practice and I quickly fell in love with both the art form and the community!" GT: Any upcoming or past projects you'd like to talk about? Gia: "I was invited to be part of a pretty cool collaborative project called Typing Feminism which is bringing together 23 ladies of lettering to create beautiful, empowering art leading up to Women's Day (and hopefully beyond). Come follow us at @typingfeminism!" • And Yes! Gia is available for hire! Do what we do on Goodtype Follow Friday and cruise on over to @iamgiagraham's profile, show her some love, give her a follow and checkout more of her work! That's it for this week's edition of #GoodtypeFollowFriday! Know an artist with a few thousand followers are less that deserves more eyes on their work? Share them in your Stories and tag @Goodtype with the hashtag #GoodtypeFollowFriday and we'll take a look! 👀 #goodtype #strengthinletters #typography #lettering #handlettering #calligraphy #illustration #art #atlantaartist #art #artist #graphicdesign #calligraphy
This one’s for all the health, fitness, restaurant, and food blogging businesses out there. Be sure to share your favorite meals and dishes.
People use this hashtag when they’re sharing factual information like statistics, definitions, or news on a Friday. Use this hashtag to share a fun fact about your industry or business. It’s an excellent opportunity to educate your audience.
#FridayFun, #Friyay, #FridayVibes, #TGIF
#FridayFun posts are all about celebrating the beginning of the weekend. People share events, weekend plans, and great food spots with this hashtag.
A meme trend that started on 4Chan, #Caturday has become a popular hashtag on social media that accompanies a photo of your favorite feline friend.
This is a great opportunity to show off your products or showcase other products that your business supports. You can also hold contests with your followers and build engagement that way.
This one’s for all the fashionistas and style bloggers out there. #SaturdayStyle is a great way to show off your best styling techniques, products, and client successes.
Here’s a chance to offer your followers a discount on your offerings (on Saturdays only). This can include coaching services, physical products, consulting, or whatever suits your brand!
You can use #SelfieSunday to share photos of your employees to humanize your brand, or share user-generated content provided by your customers and advocates.
Use #ShoutoutSaturday to shout out your most engaged followers, customers, clients, or even a hardworking team member.
Shout out an up-and-coming business that you have a good working relationship with. Or maybe share a story about how your own business got started.
Share your favorite workouts and fitness tricks to help your followers burn off a weekend of junk food and booze. Or just provide a little bit of gym inspiration for them.
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TRX basics! 4 sets of 👉🏼 Plank crunches x 10. 👉🏼 Mountain climbers x 10 This little basic combo will turn your arms and core 🔛 instantly to tone, sculpt and strengthen. It’s a good intro to dynamic body weight exercises 👌🏼 (the sag at the end… wouldn’t copy that!) . . . . #Trx #Trxtraining #trxworkout #trxvideos #trxblackranks #suspensiontraining #coreworkout #abs #absworkout #fitgirls #strongwomen #Fitspo #fitnessmotivation #getit #Sundaysweat #melbournelife
This is a great chance to share some of the books that have helped you grow your business. Or maybe you just want to share some of your favorite recent reads.
Whatever the case, be sure to showcase some good books with this hashtag.
Need ANOTHER excuse to post a selfie? Look no further. People use this hashtag when they take a picture of themselves and post it on a Sunday.
This hashtag is used when people have fun on a Sunday and want to post about it. If you’re joining in as a brand, keep things light (remember, it’s the weekend).
— Christian Siriano (@CSiriano) March 3, 2019
When you understand popular daily hashtags and how people use them, it’s easier to jump in and join the conversation. Once you get the hang of things, these hashtags are an effective way to grow your brand’s following and connect with your target audience.
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With files from Emily Copp.