Feeling overwhelmed by the numbers? We’ve got the easiest ways to calculate and increase your brand’s Instagram engagement rate.

Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out.

Want to know how to get more Instagram followers? You don’t need to pay for fake followers or use bots — just follow our guide.

Make sure you understand how to view Instagram Story analytics, and which metrics matter the most when building a strategy for this popular channel.

Tempted to use bots to comment and like accounts on your behalf? Here’s why you should avoid that type of Instagram automation.

Your Instagram grid layout is your chance to show potential followers your vibe or brand at a glance. What message do you want to send?

Wondering if third-party editing tools are ruining your Instagram reach? We were curious, too, so we put on our lab coats and went to work.

Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a “right” number of daily Stories to post?

Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots.

Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.

Instagram business accounts are free to anyone who wants one. We’ll teach you how to switch and take advantage of exclusive features.

The Threads algorithm controls what you see (and don’t see) on your For You tab. Here’s how to make it work for you.