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45 Creative Instagram Threads Ideas [Free Threads Generator]

If you want to get into Threads, but aren’t sure where to start, we’ve got some creative Instagram Threads ideas for you right here.

Stacey McLachlan August 14, 2023
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Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to Twitter (recently renamed X) racked up more than 100 million users within hours of its launch.

Instagram Threads is a text-based conversation app. You can create posts with up to 500 characters, and add links, photos and videos, too. Your feed on threads includes accounts you follow, plus suggested content, hand-selected by the almighty Threads algorithm. As Instagram CEO Adam Mosseri described it, “We’re hoping Threads can be a great space for public conversations.”

If you want to get in on that public convo, but aren’t sure where to start, we’ve got some ideas for creative Instagram Threads for you right here. Or, just plug some prompts into our free Instagram Threads generator below to help get the juices flowing.

Get ready to get Thread-y, people.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Free Instagram Threads ideas generator

Write Threads at lightning speed with Hootsuite’s free AI Threads generator. Make every one of your 500 characters count with the help of our li’l robot that could.

Plug in some keywords, select your preferred tone, and then let the magic happen.

45 creative Instagram Threads ideas

Fun Instagram Threads ideas

  • Let’s play a fun word association game. I’ll start: Banana 🍌. Your turn! Comment with the first word that comes to mind and let’s see where this thread takes us.
  • Looking for some lighthearted entertainment amidst life’s craziness? Share your favorite GIF that never fails to make you laugh out loud.
  • What’s the craziest, most surprising thing that has ever happened to you?
  • Today’s challenge: explore your own city like a tourist! 🤙 Rediscover hidden gems, try a new restaurant, or visit a local museum… who knows what exciting surprises await you? Share your adventures with us!
  • We want to know: what’s the worst advice you’ve ever received? 😯

Witty Instagram Threads ideas

  • If love was a smooth ride, we’d all be driving convertibles on the beach. But it’s more like a bumpy road trip with questionable playlists.
  • They say life is a game, but who wrote these insane rules? It’s like playing chess in a tornado. 🌪️
  • TGIF, folks. The weekend is calling, and I must answer with a resounding ‘Yes!’
  • They say a dog is a man’s best friend, but I’ve come to realize they’re more like a therapist.
  • I mean it: don’t talk to me until I’ve had my coffee. ☕️ Let’s swap some stories of those disastrous caffeine-deprived moments where communicating with humans before your morning brew was… not great.

Inspirational Instagram Threads ideas

  • In the midst of life’s challenges, take a moment to find solace in the beauty of nature. Let the serenity of a blooming flower or the tranquility of a forest inspire you to overcome any obstacle that comes your way. 🌷🌳
  • Embrace the challenges that come your way, for they are the stepping stones that lead to growth and success. Remember, you have what it takes to overcome anything! Keep pushing forward, day by day.
  • The world may seem overwhelming, but remember, change starts with a single act of kindness. Help your fellow humans, whether it’s through a small gesture or a grand effort. Every action counts, and together, we can create a better world. ❤️
  • Don’t underestimate the power of your voice. One courageous voice has the ability to challenge the unjust and inspire countless others. Stand up against power, raise your voice for what you believe in, and watch how even a single person can ignite a movement. 🔥✊
  • Struggling today doesn’t mean you’re destined for a lifetime of sorrow. Keep your chin up and believe in the promise of a brighter tomorrow. No matter how tough things may seem now, always hold on to the hope that it truly gets better.

Thought leader Instagram Threads ideas

  • If you ask any successful entrepreneur about their journey, you’ll find a string of failures. Failure is not the end, but rather a stepping stone towards success.
  • Calling all aspiring entrepreneurs! 📣 Let’s talk about the real struggles of launching and scaling a small business. Share your biggest challenges and learn from others who have triumphed over adversities. Together, we can inspire and support one another towards entrepreneurial success.
  • Success and failure go hand in hand in the world of entrepreneurship. It’s the ability to persevere and learn from setbacks that separates the true game-changers from the rest.
  • Businesses are leveraging AI technologies to automate repetitive tasks, optimize processes, and unlock new levels of efficiency, giving way to more strategic and value-driven operations. How are you going to embrace this technology for your company? 🤔
  • Getting fired is a rite of passage of any entrepreneur or business leader. Share your own story of getting the boot here!

Beauty influencer Instagram Threads ideas

  • When it comes to beauty, the magic is in the details! 😍 Stay tuned as I spill my secrets on how to achieve flawless hair, breathtaking makeup looks, and radiant skincare routines.
  • What are your favorite products in your makeup kit right now?
  • Skincare is so important for building confidence. From hydrating masks to daily SPF, taking care of our skin not only improves its texture and appearance but also enhances our self-esteem. Let’s discuss some skincare tips and product recommendations to help you feel like the beautiful, confident queen you are!💖
  • Makeup is more than just pampering—it’s a way to show yourself some much-needed love and care!💖✨
  • Surprise! 👋 I’m doing an Ask Me Anything today. What burning beauty Qs do you have? Sound off in the replies and I’ll answer as many as I can! Let’s goooo!

Parenting Instagram Threads ideas

  • You know you’re a parent when the greatest form of entertainment is watching your baby try to eat their own toes. They’re like tiny, adorable contortionists.
  • Who needs a personal trainer when you have a toddler? 🏃‍♂️💨 Sound off about the wildest cardio workout your little one has subjected you to.
  • We all know that kids don’t come with instruction manuals. What’s the most memorable piece of advice you’ve ever received about navigating the challenges of parenthood?
  • Parenting tip: keep a laughter journal for those priceless moments of hilarity. Share your latest entry – the best thing your child has said that made you crack up.
  • The weekend is here! What are you doing to keep the kids entertained?

Fitness influencer Instagram Threads ideas

  • 🔥 Embrace the Sweat: It’s the physical evidence of your hard work and dedication! Remember, a little sweat today brings greater achievements tomorrow. Keep pushing, fitness fam! 💪🏋️‍♀️
  • Start your day with a burst of endorphins! Morning workouts not only jumpstart your metabolism but also set a positive tone for the rest of the day. Don’t hit snooze on your fitness goals. Rise, shine, and sweat it out.
  • Remember, fitness isn’t just about the destination, it’s about enjoying the ride. Embrace your progress, no matter how small, and celebrate every milestone along the way.
  • Motivation is like a muscle, it needs constant nourishment! Surround yourself with positive affirmations, inspiring stories, and uplifting music to keep that workout fire burning inside you. 🔥💪
  • Looking for an effective cardio routine? How about trying a HIIT (High-Intensity Interval Training) workout? It’s a total game-changer for burning fat and boosting metabolism. Get ready to sweat and reach your fitness goals faster! 💦🚀

Travel influencer Instagram Threads ideas

  • Exploring new destinations is like adding color to the canvas of life. Share your most captivating travel experience that left you in awe! ✈️🌍
  • What’s your next travel destination… and why?
  • Traveling opens our hearts and minds to the endless wonders of life. Share a travel story that left you feeling grateful for the incredible beauty this world has to offer! 🌎💫
  • Travel is not just about reaching a destination; it’s about discovering the depths of your capacity to love and appreciate the beauty that surrounds us. Unleash your wanderlust and let it transform your life for the better.
  • Two packing tricks you have to use on your next trip: rolling your clothes, and using travel packing cubes. What other suitcase hacks do you swear by?

Book lover Instagram Threads ideas

  • When we open a book, we embark on a transformative journey, transcending the boundaries of time, space, and culture. 📚
  • Words have such a power to inspire. What quote from a book has stuck with you?
  • What’s everybody reading right now? Let’s get the ultimate summer reading list going here! ☀️
  • I love visiting libraries when I’m traveling. What are some of the most beautiful libraries in the world?
  • They say you shouldn’t judge a book by its cover, but some are just too beautiful. Share your fave book designs below!

Tips for writing Threads

If you really want your social media posts to succeed, it’s important to tailor your writing to the specific platform. Your Instagram captions, for example, require different considerations than your TikTok captions. Your audience is different; the tropes (and slang and algorithms) of each platform are distinct. Instagram Threads are no different. Here’s how to craft Threads with maximum impact. (Find more tips on writing for social media here!)

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Keep it short and sweet

Instagram Thread posts have a character limit of 500. That may be almost twice that of posts on X, but it’s far shorter than other platforms (Instagram, Facebook) — so you’re going to have to keep things pretty brief here. Use clear and concise language to convey your message effectively. We’ve learned from caption-length experiments on other platforms that shorter is usually better, so maxing out that 500-character limit definitely isn’t advised.

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Know your audience

Because Instagram Threads are connected to your Instagram account, chances are your audience here is going to be quite similar to your Instagram audience (hey, Mom!)… which might be distinct from your followers on X. Dig into your social media analytics to get a sense of your target audience demographics and practice social listening to get a sense of who you’re talking to so you can craft the perfect post.

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Use eye-catching visuals

Though Instagram Threads is designed to be a text-based “conversation app,” users are able to post images and videos as well. On other social media platforms, visual posts typically outperform text-only posts — odds are, a jazzy vid or pic is going to help out your next Thread, too. Check out our guide to creating stunning visual content for social media here.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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Be authentic

Humans connect with other humans. We love stories, we love humor, we love relating to a problem. So even if you’re a big, faceless, corporation, let a little personality shine through in your Threads. Don’t be afraid to be authentic or less-than-perfect. Genuine emotion, bold opinions, and a little attitude go a long way on social platforms. Learn how to build an engaging, authentic brand voice here.

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Create engaging content

Engaging content almost always ticks one of three boxes: it’s entertaining, it’s educational, or it’s inspiring. Before you hit “post” on that Instagram Thread, make sure you’ve written something that offers value in one of these categories. Bonus points if your post encourages a response from your followers — a question that sparks a conversation, for instance, or a call-to-action prompt at the end.

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Get in on the conversation

When appropriate, join relevant conversations around trending topics or events to increase the visibility of your Threads. Hashtags may not necessarily be functional yet on Instagram Threads, but there still is a search functionality… and the opportunity to appear in other users’ newsfeeds as suggested content. Chime in on some celeb gossip, comment on a relevant current event, and capture some of the spotlight for yourself.

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Behave yourself

Instagram has said that it built Threads “to enable positive, productive conversations.” In practice, that means that community guidelines are taken far more seriously than they are over at X. Don’t post spam, nudity, violent content, or anything else that might be a no-no.

Want to learn more about how Instagram Threads work? Check out our ultimate guide (complete with step-by-step instructions) to Instagram Threads right here.

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By Stacey McLachlan

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

Read more by Stacey McLachlan

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