In less than a year, Hootsuite worked our way up from zero to more than 11,000 TikTok followers. This is what we learned along the way.

Find out how to use TikTok, from setting up an account and navigating the platform to using the app’s most popular editing features.

Learn how to upload and post TikToks, manage notifications, download videos, and more in this guide to using TikTok on desktop.

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app.

TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long.

If you want to reach people who don’t already follow you, which format is better: Reels or TikToks? We set out to find out.

In less than a year, Hootsuite worked our way up from zero to more than 11,000 TikTok followers. This is what we learned along the way.

Find out how to use TikTok, from setting up an account and navigating the platform to using the app’s most popular editing features.

Learn how to upload and post TikToks, manage notifications, download videos, and more in this guide to using TikTok on desktop.

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect?

Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app.

TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long.

If you want to reach people who don’t already follow you, which format is better: Reels or TikToks? We set out to find out.