Have you ever wanted to become a TikTok influencer? You’re not alone. Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Not to mention, they’re inspiring the entire social media platform’s community with their creativity.
What is the fastest way to become an influencer? Learn from the pros!
We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
What is a TikTok influencer?
A TikTok influencer is technically defined as someone who has 1,000 followers or more on TikTok. While TikTok influencers have a great reach and the potential to become famous, they are also tasked with creating the kind of content that resonates with their audience. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok.
The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content creators for their content. To qualify for TikTok Creator Fund, you need to have at least 100,000 followers and 100,000 video views in the last 30 days. This can be a great way to monetize your TikTok profile and push your TikTok career forward.
Top 10 TikTok influencers in 2023
From fashion and beauty to comedy and music, TikTok is home to an incredibly diverse range of influencers. Here are the top 10 TikTok influencers in 2023.
1. Charli D’amelio,@charlidamelio (148.7 million)
Charli D’amelio hails from Connecticut and is TikTok’s most popular influencer. In 2019, she started posting dance videos to trending songs on TikTok and quickly rose to fame. She now has close to 150 million followers, and her content consists of vlogs, skits, and dance challenges.
But Charli didn’t let her success stop at TikTok. She has her own perfume line, sponsorship gigs with EOS and Hollister, an original show on Hulu, and has even started releasing music.
In 2020, she became the youngest individual ever to make it onto Fortune’s 40 Under 40 list. Charli has also appeared in other magazines like Time 100 Next and Teen Vogue’s Young Hollywood Class of 2021.
Want to take after Charli? A big part of Charli’s appeal is her authenticity. To become a TikTok influencer, you must also be genuine and unapologetic about who you are. Whether you’re creating humorous videos or teaching viewers something, it’s important that your content comes from the heart.
2. Bella Poarch, @bellapoarch (92.4 million)
Previously touting the number three spot on most top TikTok influencer lists, 25-year-old Bella Poarch has gained massive TikTok fame in a relatively short period of time.
Bella’s TikTok career began when she posted a lip-syncing video to Millie B’s “M to the B,” which quickly went viral. This TikTok was the most liked TikTok in TikTok history and gained over 60 million likes.
Aside from lip-syncing, dancing, and showing off her fashion style, Bella also posts cosplay content as well as some lifestyle content. Bella has also established herself musically with the release of her new EP, Dolls. Not to mention, she’s built a successful TikTok career and become one of the top TikTok influencers to watch.
If you want to follow in Bella’s footsteps and become a TikTok influencer yourself, it’s important to remember that TikTok success doesn’t happen overnight. You need to be patient and consistent with your TikTok content and gradually build up an audience. Find a niche that you can focus on or combine different topics, such as fashion and gaming, to create unique TikTok content.
Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers.
3. Addison Rae Easterling,@addisonre (88.7 million)
No TikTok top influencer list would be complete without mentioning Addison Rae Easterling. Coming to you all the way from Louisiana, the TikTok star has been dubbed one of thehottest social media stars by The New York Times.
Addison has amassed a massive TikTok following thanks to her lip-syncing videos and dancing moves. She even created a TikTok dancing group called The Hype House, which features TikTok stars like Charlie D’Amelio and Chase Hudson.
Her TikTok success even led to signing with talent agency WME, several sponsored post deals with American Eagle, creating a podcast (That Was Fun? With Addison & Sheri), and casting in a movie (He’s All That). Forbes named her one of TikTok’s top influencers in August 2020.
The secret to Addison’s success? Consistency and diversity. Not only does this 22-year-old TikTok star post frequently, but she is also active all across TikTok, including TikTok Challenges and TikTok Live. She is constantly creating new content, giving her followers something to look forward to every time they open the app.
4. Zach King,@zachking (70.9 million)
Are you old enough to remember Vine? Well, if you do, then you know Zach King. Zach initially made a name for himself on the short-form video-sharing platform Vine before TikTok was even a thing. Now one of the top TikTok influencers, Zach is an expert at creating illusions and mesmerizing videos through editing.
Zach’s TikTok account is unique in that he posts a wide range of content. From funny TikToks to high-production illusions, Zach always finds ways to surprise and captivate his audience. With over 70 million followers, Zach is consistently hired by brands to create content for marketing campaigns.
What can you learn from Zach? Well, for starters, you could try experimenting with TikTok effects and filters to create interesting edits. You should also think of creative ways to engage your audience, as well as consider developing a signature style to make your TikTok videos stand out.
5. Dixie D’amelio, @dixiedamelio (57.5 million)
Top TikTok influencer Dixie D’amelio has a name you probably recognize. Why? Well, she’s the #1 TikTok influencer Charli D’amelio’s sister, of course.
But Dixie isn’t one to be outshined by her younger sister. She’s a singer and one of TikTok’s top influencers herself, receiving sponsorship deals from top brands like Hollister and Morphe. Dixie also released her first single, “Be Happy,” in June 2020 and appeared on the TV series Attaway General–proving she can do it all.
Dixie is also on the case of Hulu’s The D’Amelio Show, which follows Charli, Dixie, their dad Marc, and their mother Heidi’s daily lives.
If you’re looking to follow in Dixie’s footsteps and become a TikTok influencer, it helps to have a famous younger sister (haha). All jokes aside, the D’amelios are a shining example of how diversifying your content, on and off TikTok, can be an essential part of becoming a long-lasting TikTok influencer.
6. Jason Derulo,@jasonderulo (56.6 million)
Don’t lie, you did the voice, didn’t you? *Jasonnn Deruuuloooo*
Singer, songwriter, and dance machine, Jason Derulo has become a TikTok superstar. With his great sense of humor and famous collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no surprise that he has over 56 million followers on TikTok. He even released a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.
If you want to be a TikTok influencer like Jason Derulo, it’s important to find what makes you unique and focus on that. Collaborate with other TikTok stars, and always remember to post content that is entertaining and engaging.
7. Spencer Polanco Knight,@spencerx (55.3 million)
Self-proclaimed “mouth music man” Spencer Polanco Knight is one of TikTok’s top influencers. Born in New York City, Spencer X has won the hearts of TikTok users around the world with his free-flowing beatboxing and musical tracks.
His TikTok account, which currently has 55.3 million followers, was first propelled to fame following the release of two viral videos, one in which he beatboxes 14 different genres and another featuring 20 custom sound effects–straight from his mouth. He also collaborated with famous musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.
Spencer X’s success on TikTok is largely attributed to his unique brand, dedication to producing quality content, and being a part of TikTok’s larger community by engaging with other users. He also knows his audience intimately, creating content tailored to the TikTok lifestyle and featuring popular TikTok trends. This has helped Spencer X to become one of the top TikTok influencers, gaining recognition from Forbes,Insider, and more.
8. Loren Gray,@lorengray (54.5 million)
Next up is 20-year-old Loren Gray from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly before TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram fans today.
Loren is widely known for her creative content featuring lip-sync and original songs. In 2021, she signed a deal with Virgin Records and has released ten singles since then. Due to her TikTok fame, Loren has been able to land partnership deals with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her own jewelry brand&always.
Loren is a good example of what happens when you get in early and don’t give up. She’s built an impressive career and fan base with TikTok as her main platform.
9. Michael Je,@justmaiko (52.3 million)
Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is best known for his dancing videos and tutorials that feature him executing complicated moves with ease. He has partnered with various other dancers, personalities, and social media influencers, such as Jason Derulo, Crissa Jackson, and Mikeila J.
As a professional TikToker and instructor, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their talent. He’s also a big family man, and regularly features his two younger brothers in his videos–which are incredibly cute, let’s be honest.
Michael combines his innate dancing talent with his sense of humor and family values to create content that TikTok fans love.
10. Riyaz Aly,@riyaz.14 (45.4 million)
The youngest TikTok influencer on this list is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned a massive TikTok fanbase of over 45 million followers thanks to his Bollywood-style lip-syncing and dance videos.
Riyaz has gained celebrity status in his home country of India, thanks to the TikTok platform. He’s also been featured in multiple hit music videos, including Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”
Riyaz is a great example of how finding a niche and staying consistent with TikTok can help you build a following, even when you’re only 16!
How to become a TikTok influencer
While those listed above are TikTok stars, anyone can become a TikTok influencer with the right strategy, a little extra free time, and a bit of creativity. Here are some tips to help you get started as a TikTok influencer.
Find your niche
TikTok is full of content, and it can be hard to stand out from the crowd if your videos aren’t unique. Finding an area you can specialize in will make it easier for people to recognize and follow your TikTok channel.
Just like Zach King is the special effects master on TikTok and Riyaz Aly is the Bollywood star, you can find an area to specialize in and make it yours. TikTok influencers are most successful when they have a niche they can focus on and build their followers around.
Know your target market
This is marketing 101. If you know exactly who your audience is, you’ll have no problem creating videos they love. That could mean understanding the age, gender, and interests of your followers. Or researching trends related to your niche. Knowing what works best for TikTok and tailoring your content to those trends can help you grow your audience and increase engagement rates.
If TikTok users want to stay relevant, they need to post regularly and often. In fact, data shows that TikTok influencers should aim to post one to four times per day. This lets TikTok know you’re putting in the effort to create relevant content. Plus, it gives your followers something to look forward to.
Trends are to TikTok as hashtags are to Twitter. TikTok influencers need to know what’s trending on the platform and when it’s time to jump on the bandwagon.
TikTok trends often come in waves, so get ahead of the game by jumping on them early. TikTok influencers who can do this successfully are often rewarded with a boost in their views and are able to reach new audiences.
While TikTok is all about being creative and having fun, TikTok influencers also need to keep it real.
Charli D’amelio is a great example of this fact, with her signature TikTok dance videos and confessional style. She has managed to stay true to her niche while also adapting to the ever-changing TikTok trends, allowing her to remain one of the top TikTok influencers.
Pro tip: Don’t try to be someone you’re not. As well as entertaining them, TikTok influencers should aim to create content that is relatable and emotionally engaging. This will help you to build a loyal audience, who will be more likely to tune in for your content every day rather than just when you post about a trending topic.
FAQs about TikTok influencers
Who is the most popular TikTok influencer?
The most popular TikTok influencer is Charli D’amelio, who has over 148 million followers. Other TikTok influencers with high follower counts include Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).
Are TikTok influencers paid?
Yes, TikTok influencers are paid–and well. Some of the most popular TikTok influencers earn more than $20,000 per post. Influencers can earn money in a number of ways, from sponsored posts to TikTok’s Creator Fund.
In order to make money directly from the app, TikTok influencers must have at least 10,000 followers, 100,000 video views in the last 30 days, and be 18 years or older. Learn more about how much influencers are paid on the Hootsuite blog.
How do you get to be a TikTok influencer?
To become a TikTok influencer yourself, you need to create the type of content that resonates with TikTok’s audience. TikTok users prefer content that is entertaining, lighthearted, and fun. Videos featuring lip-syncing, comedic skits, or dancing will usually perform better than longer-form vlogs. Upload your videos to TikTok regularly and use trending hashtags and topics to help increase their reach.
Once you gain traction, you can partner with other TikTok influencers in similar fields. Or, try to get featured on TikTok’s curated For You page. This will help grow your fan base and make it easier for brands to find you.
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