This social media template template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.
Gathering these insights will help you get the most out of your social marketing budget and resources.
Another type of social media template favored by social media pros is the editorial content calendar.
It compiles all your content projects into one document to help you plan and schedule each release.
The easiest way to organize a content calendar is by using a separate tab for each month within Google Sheets or an Excel spreadsheet. Activities can be broken down by day or hour, depending on the volume and cadence of your publishing schedule.
Your editorial calendar should include basic information about each of these projects:
Title or description of the content
Links to supporting documents, like content briefs
This social media template is for presenting results to your boss, clients, teammates, or any other stakeholder.
Yes, it will include hard data captured in the analytics report template. But, it also includes space for context and analysis. Both are important to include when presenting to people who aren’t as close to social media as you are.
Use this template to make recommendations, share lessons learned, and make recommendations for future tactics.
Unfortunately Excel often causes formatting issues, so we don’t recommend using it to build your spreadsheet. We prefer using Google Sheets for creating CSV files. You can also use TextEdit (1.7+) or TextWrangler.
Note: If you decide to use Excel, you’ll need to tell Excel that that data in column is text and not to be changed or it will try to convert your dates into a different display that will fail your upload.
This template is for freelance social media professionals and social media agencies.
A social media marketing proposal is a document in which you propose a set of social media marketing services for a potential client. You’ll outline the specifics of the work you propose to do for the client, including a timeline and budget and how you plan to work together.
With the right details in place, you’re well positioned to establish a good working relationship with a new client.
If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility.
However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, you might be missing one of the 7 elements every brand pitch must include.
Unlock our free, customizable brand pitch template to successfully reach out to the brands and lock down the influencer partnership of your dreams.
When you’re spending good money on Instagram ads they need to be thumb-stoppingly eye-catching. Our professional graphic designers have put together eight fully-customizable templates designed to help you sell more on Instagram.
If you’re looking to create clean, polished, and consistently stylish Instagram Stories for your brand, Instagram Stories templates are the way to go. Save time customizing these professionally designed ones with a few simple clicks in Photoshop.
Leave the professional photo editing to, well, the professionals!
Instagram presets are predefined edits that allow you to transform images in a single click. In other words, they’re fancy filters—like the ones in your Instagram app, except better. These presets can be downloaded on your computer or phone using Lightroom (a popular photo editing app).
When someone visits your Facebook page, the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.
Here’s a popular Facebook cover photo from Hootsuite’s Facebook page:
If you want your group to be a civilized clubhouse and not the wild west, setting some rules is a good place to start. Use our templates for three different types of Facebook group policies to get started.
A style guide for social media ensures all the team members who talk and write about your brand do so in a consistent way that supports your brand image and goals. Make sure your social media style guide doesn’t miss any important sections by using our free template.
Monitoring social media sentiment is the key to staying on top of your target audiences’ attitudes and safeguarding your brand’s reputation online.
Sentiment reports can also show you when your social strategies need a course correction before your brand’s reputation (and bottom line) take a hit. And with our template, tracking the mood of your audience is easier than ever.
Social media RFPs are where effective social media strategies, campaigns, and collaborations begin. But that doesn’t mean creating one has to be hard and tedious. In fact, with the right tools, crafting a winning social media RFP can be simple and even fun.
→ Grab your social media RFP template. To create your own copy, click the “File” tab and then select “Make a copy…” from the dropdown menu.
With this RFP template, you can easily create your own in just minutes and find the right agency to partner with to meet your goals.
All organizations need a social media policy. This official company document must provide guidelines for your organization’s social media use. It is vital for maintaining your brand voice and reducing social media risks.
→ Download your social media policy template. Helpful prompts make it easy to fill in the blanks and set the guidelines for your brand on social media.
This customizable social media policy template covers all the basics to make it quick and easy to establish how your organization is represented online.
Looking to get into the digital marketing industry as a social media manager? We’ve designed several resume templates to highlight how your experience aligns with the skills that hiring managers are looking for.
Engagement rate is the best way to tell if your audience cares about what you’re posting on social media and what they want to see more of. This calculator lets you measure engagement on a post-by-post basis or for an entire campaign for any social network.
→ Download this free engagement rate calculator. Click the “File” tab and select “Make a copy…”. Simply fill in your posts’ stats to see your engagement rate results.
Your YouTube channel art is one of the most important parts of your YouTube channel. After all, you want people to subscribe when they finally reach your channel page. These customizable templates will catch eyes and get you the subs and brand recognition that you need.
Pinterest is not just a social network — it’s also a visual search engine and productivity tool. For businesses, it provides a unique opportunity to reach new audiences and grow awareness for your brands and products.
Conducting a competitive analysis for social media will help you identify gaps in your own strategy and stay one step ahead of your competition. It’s an easy way to get useful insights into your own business and your online audience.
This template will guide you through a full social network analysis of your competition and help you identify your strengths, weaknesses, opportunities and threats.
Love these social media templates? Save even more time on social media with Hootsuite. From a single dashboard you can manage all your accounts, schedule posts, engage your audience, improve performance, and more. Try it free today.