Instagram kicked off its first-ever Creator Week, a three-day virtual event from June 8-10, with the announcement of new tools to help people earn money on the platform.
Over the next few months, Instagram will launch an affiliate tool that will allow creators to recommend products available on Checkout and earn commissions on the sales they drive. Creators will also soon be able to sell their own merchandise from shops on their personal accounts, in addition to their professional accounts.
While Instagram head Adam Mosseri has said he’s not keen to follow the cash-for-content model put forward by competitors like Snapchat, some incentives are now available on Instagram Live. Now creators are eligible to receive extra payout for hitting different milestones with Live badges. These milestones include going live with another account and going live once a week, and range between $100-$250 in earnings.
Today we’re sharing new ways to help creators make a living on Instagram.
We’re testing an affiliate tool that’ll let creators earn commission for purchases they drive. We're also making it easier to add an existing shop or open a new shop on your profile. pic.twitter.com/ijLFuJErXL
— Vishal Shah (@vishalshahis) June 8, 2021
To coincide with Creator Week, the company published a creator-themed issue of Instagram Insider. The digital mag myth-busts misconceptions of the Instagram algorithm, offers tips for emerging creators to scale their success, and features several of Instagram’s rising stars.