National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks.

Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big sales, but you’re then left desperate for social content during the quiet February that follows.

How is a social media manager supposed to survive these perilous periods of feast and famine? A fun option is to celebrate “micro holidays” that have universal appeal on the internet and loads of potential for creative social media campaigns.

Here’s a list of potential micro holidays you can celebrate on social media—just remember that any content you produce should still be relevant to your business and a good fit for your brand.


A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

January 4
Trivia Day: #NationalTriviaDay

Test your followers’ knowledge by posting trivia questions about your brand or industry on social media. Hand out prizes, discounts, or free products to really make it worth their while.

January 15
Hat Day: #NationalHatDay

January 17
Ditch Your Resolution Day: #DitchYourResolutionDay

January 20
Cheese Lovers Day: #NationalCheeseLoversDay

January 21
National Hugging Day: #NationalHuggingDay

January 23
Community Manager Appreciation Day: #CMAD

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

January 25
Opposite Day: #OppositeDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

February 7
Send a Card to a Friend Day: #SendACardToAFriendDay

February 9
National Pizza Day: #NationalPizzaDay

Business-to-business (B2B) brands could score major points on this day by sending their top customers pizzas for lunch. Include a handwritten note explaining the holiday and include the hashtag and your social handles. Chances are, you’ll see quite a few thank you tweets and posts pop up. Pizza is how you make friends.

February 11
Inventors Day: #NationalInventorsDay

February 15
Singles Awareness Day: #SinglesAwarenessDay

February 17
Random Acts of Kindness Day: #RandomActsOfKindnessDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

February 20
Love Your Pet Day: #LoveYourPetDay

February 22
Margarita Day: #NationalMargaritaDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

March 1
National Peanut Butter Lovers Day: #NationalPeanutButterLoversDay

March 3
Day of Unplugging: #NationalDayOfUnplugging

March 14
Potato Chip Day: #NationalPotatoChipDay

March 18
Awkward Moments Day: #AwkwardMomentsDay

March 23
Puppy Day: #NationalPuppyDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

March 30
Doctors Day: #NationalDoctorsDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

April 7
Beer Day: #NationalBeerDay

April 10
Siblings Day: #NationalSiblingsDay

Humanize your brand by posting a picture of your CEO and their sibling(s). Bonus points if the picture is mildly embarrassing.

April 11
Pet Day: #NationalPetDay

April 20
Look-alike Day: #NationalLookAlikeDay

April 22
Earth Day: #EarthDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

April 25
Denim Day: #DenimDay

April 30
Honesty Day: #NationalHonestyDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

May 2
Thank a Teacher Day: #ThankATeacher

May 4
Star Wars Day: #StarWarsDay (or #MayThe4thBeWithYou)

May 6
Nurses Day: #NursesDay

May 10
Receptionists Day: #NationalReceptionistDay

May 12
National Limerick Day: #NationalLimerickDay

Got a copywriter on staff? Today’s the day to let them shine. Twitter is the perfect platform to throw out a few limericks about your brand. (Just make sure they follow the AABBA rhyme scheme or else it’s not a true limerick. Trust me, I’m a copywriter.)

May 21
National Memo Day: #NationalDemoDay

May 24
Scavenger Hunt Day: #NationalScavengerHuntDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog
June 2
Donut Day: #NationalDonutDay

June 4
Leave the Office Early Day: #LeaveTheOfficeEarlyDay

June 8
Best Friends Day: #NationalBestFriendsDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

June 21
Selfie Day: #NationalSelfieDay

June 30
Social Media Day: #SMDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

July 1
Joke Day: #InternationalJokeDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

July 7
World Chocolate Day: #WorldChocolateDay

July 10
Pina Colada Day: #NationalPinaColadaDay

July 13
French Fry Day: #NationalFrenchFryDay

July 20
Moon Day: #NationalMoonDay

July 24
Cousins Day: #NationalCousinsDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

August 9
Book Lovers Day: #NationalBookLoversDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

August 10
National Lazy Day: #NationalLazyDay

August 12
Middle Child Day: #MiddleChildDay

August 13
International Lefthanders Day: #LefthandersDay

August 15
Relaxation Day: #NationalRelaxationDay

Even if your brand doesn’t directly offer relaxation products or services, think about ways you could make life easier for your followers. For example, if they sign up for one month of service with a special code you post on Twitter, give them one more for free so they can kick back and relax until the fall.

August 27
Just Because Day: #JustBecauseDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

September 3
Beard Day: #WorldBeardDay

September 9
National Grandparents Day: #NationalGrandparentsDay

September 12
Video Games Day: #NationalVideoGamesDay

September 19
Talk Like A Pirate Day: #TalkLikeAPirateDay (or #TLAPD)

You don’t only have to talk like a pirate to celebrate this beloved internet holiday. Have some fun and dress up your social profile photos, too. Who knows, maybe your logo will look so good with an eye patch it will become a permanent part of your brand.

September 21
Day of Peace: #InternationalDayOfPeace

September 30
Podcast Day: #InternationalPodcastDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

October 1
Coffee Day: #InternationalCoffeeDay

October 4
Taco Day: #NationalTacoDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

October 13
National Train Your Brain Day: #TrainYourBrainDay

October 15
Maths Day: #WorldMathsDay

October 25
Greasy Foods Day: #GreasyFoodsDay

October 29
Internet Day: #InternetDay

October 30
Checklist Day: #ChecklistDay

Put your design skills to work and create a fun Instagram checklist that revolves around your brand. Get clever in the copy, and use it as an opportunity to showcase the value of your product or service.

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

November 1
Authors Day: #NationalAuthorsDay

November 3
National Sandwich Day: #NationalSandwichDay

November 4
Candy Day: #NationalCandyDay

November 13
Kindness Day: #WorldKindnessDay

November 21
Entrepreneurs Day: #NationalEntrepreneursDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

November 26
National Cake Day: #NationalCakeDay

Here’s how to be a hit on social media AND in the office: Get a beautiful, ornate, professional cake made that represents your brand. Post a before picture. Let co-workers go wild. Post a picture of the aftermath—and watch the likes come rolling in.

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

December 4
Cookie Day: #NationalCookieDay

December 8
Pretend to Be a Time Traveler Day: #PretendToBeATimeTravelerDay

December 11
Mountain Day: #InternationalMountainDay

December 15
Cupcake Day: #NationalCupcakeDay

December 21
Crossword Puzzle Day: #CrosswordPuzzleDay

A List of Weird “Holidays” To Celebrate on Social Media | Hootsuite Blog

December 30
Bacon Day: #BaconDay

Bursting with ideas for an offbeat holiday campaign now? With Hootsuite, you can create your posts, publish them across multiple social networks, or schedule them in advance. Try it free today.

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