National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks.
Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big sales, but you’re then left desperate for social content during the quiet February that follows.
How is a social media manager supposed to survive these perilous periods of feast and famine? A fun option is to celebrate “micro holidays” that have universal appeal on the internet and loads of potential for creative social media campaigns.
Here’s a list of potential micro holidays you can celebrate on social media—just remember that any content you produce should still be relevant to your business and a good fit for your brand.
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Trivia Day: #NationalTriviaDay
Test your followers’ knowledge by posting trivia questions about your brand or industry on social media. Hand out prizes, discounts, or free products to really make it worth their while.
Hat Day: #NationalHatDay
Ditch Your Resolution Day: #DitchYourResolutionDay
Cheese Lovers Day: #NationalCheeseLoversDay
National Hugging Day: #NationalHuggingDay
Community Manager Appreciation Day: #CMAD
Opposite Day: #OppositeDay
Send a Card to a Friend Day: #SendACardToAFriendDay
National Pizza Day: #NationalPizzaDay
Business-to-business (B2B) brands could score major points on this day by sending their top customers pizzas for lunch. Include a handwritten note explaining the holiday and include the hashtag and your social handles. Chances are, you’ll see quite a few thank you tweets and posts pop up. Pizza is how you make friends.
Inventors Day: #NationalInventorsDay
Singles Awareness Day: #SinglesAwarenessDay
Random Acts of Kindness Day: #RandomActsOfKindnessDay
Love Your Pet Day: #LoveYourPetDay
Margarita Day: #NationalMargaritaDay
National Peanut Butter Lovers Day: #NationalPeanutButterLoversDay
Day of Unplugging: #NationalDayOfUnplugging
Potato Chip Day: #NationalPotatoChipDay
Awkward Moments Day: #AwkwardMomentsDay
Puppy Day: #NationalPuppyDay
Doctors Day: #NationalDoctorsDay
Beer Day: #NationalBeerDay
Siblings Day: #NationalSiblingsDay
Humanize your brand by posting a picture of your CEO and their sibling(s). Bonus points if the picture is mildly embarrassing.
Pet Day: #NationalPetDay
Look-alike Day: #NationalLookAlikeDay
Earth Day: #EarthDay
Denim Day: #DenimDay
Honesty Day: #NationalHonestyDay
Thank a Teacher Day: #ThankATeacher
Star Wars Day: #StarWarsDay (or #MayThe4thBeWithYou)
Nurses Day: #NursesDay
Receptionists Day: #NationalReceptionistDay
National Limerick Day: #NationalLimerickDay
Got a copywriter on staff? Today’s the day to let them shine. Twitter is the perfect platform to throw out a few limericks about your brand. (Just make sure they follow the AABBA rhyme scheme or else it’s not a true limerick. Trust me, I’m a copywriter.)
National Memo Day: #NationalDemoDay
Scavenger Hunt Day: #NationalScavengerHuntDay
Donut Day: #NationalDonutDay
Leave the Office Early Day: #LeaveTheOfficeEarlyDay
Best Friends Day: #NationalBestFriendsDay
Selfie Day: #NationalSelfieDay
Social Media Day: #SMDay
Joke Day: #InternationalJokeDay
World Chocolate Day: #WorldChocolateDay
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Pina Colada Day: #NationalPinaColadaDay
French Fry Day: #NationalFrenchFryDay
Moon Day: #NationalMoonDay
Cousins Day: #NationalCousinsDay
Book Lovers Day: #NationalBookLoversDay
National Lazy Day: #NationalLazyDay
Middle Child Day: #MiddleChildDay
International Lefthanders Day: #LefthandersDay
Relaxation Day: #NationalRelaxationDay
Even if your brand doesn’t directly offer relaxation products or services, think about ways you could make life easier for your followers. For example, if they sign up for one month of service with a special code you post on Twitter, give them one more for free so they can kick back and relax until the fall.
Just Because Day: #JustBecauseDay
Beard Day: #WorldBeardDay
National Grandparents Day: #NationalGrandparentsDay
Video Games Day: #NationalVideoGamesDay
Talk Like A Pirate Day: #TalkLikeAPirateDay (or #TLAPD)
You don’t only have to talk like a pirate to celebrate this beloved internet holiday. Have some fun and dress up your social profile photos, too. Who knows, maybe your logo will look so good with an eye patch it will become a permanent part of your brand.
Day of Peace: #InternationalDayOfPeace
Podcast Day: #InternationalPodcastDay
Coffee Day: #InternationalCoffeeDay
Taco Day: #NationalTacoDay
National Train Your Brain Day: #TrainYourBrainDay
Maths Day: #WorldMathsDay
Greasy Foods Day: #GreasyFoodsDay
Internet Day: #InternetDay
Checklist Day: #ChecklistDay
Put your design skills to work and create a fun Instagram checklist that revolves around your brand. Get clever in the copy, and use it as an opportunity to showcase the value of your product or service.
Authors Day: #NationalAuthorsDay
National Sandwich Day: #NationalSandwichDay
Candy Day: #NationalCandyDay
Kindness Day: #WorldKindnessDay
Entrepreneurs Day: #NationalEntrepreneursDay
National Cake Day: #NationalCakeDay
Here’s how to be a hit on social media AND in the office: Get a beautiful, ornate, professional cake made that represents your brand. Post a before picture. Let co-workers go wild. Post a picture of the aftermath—and watch the likes come rolling in.
Cookie Day: #NationalCookieDay
Pretend to Be a Time Traveler Day: #PretendToBeATimeTravelerDay
Mountain Day: #InternationalMountainDay
Cupcake Day: #NationalCupcakeDay
Crossword Puzzle Day: #CrosswordPuzzleDay
Bacon Day: #BaconDay
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