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63 Valentine’s Day Social Media Posts: Ideas & Examples

Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in…

Hannah Macready November 2, 2023
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Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time.

If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started.

Bonus: Check out the weirdest holidays to celebrate on social media.

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63 Valentine’s Day social media posts

Get ready to spread the love and make your brand stand out with these Valentine’s Day social media ideas.

15 Valentine’s Day Instagram posts

With over 1 billion active users, Instagram is a great platform to showcase your Valentine’s Day spirit. Here are some ideas for engaging and creative posts.

1. The Body Shop spreads vegan love

The Body Shop shows love goes beyond romantic relationships with this Valentine’s Day social post promoting their vegan products.

2. What Goes Around NYC goes shoppable

If you want customers to go from liking your post to making a purchase, take inspiration from What Goes Around NYC’s shoppable Valentine’s Day post.

3. Process first with Fostering Flowers

Valentine’s Day is all about special gifts. Fostering Flowers shows what makes its resin products unique and eye-catching with this behind-the-scenes process post.

4. Huckleberry Co. is for the dogs

People love animals, and what better than some cuddly canine influencers to promote your brand’s Valentine’s Day special?

5. Send a Cake now gets funny

Send a Cake Now knows that laughter is the best medicine. This Valentine’s Day, they make their followers laugh with this hilarious post promoting their delivery service.

6. Brilliant Earth keeps it simple

Your Valentine’s Day social media posts don’t have to be complicated. Brilliant Earth proves this with a simple product video showing offf its sparkling bracelets.

7. Bobbi Brown gets creative

Hearts, pink, and red instantly remind us of Valentine’s Day, but Bobbi Brown takes it to a new level with its heart-shaped cake post promoting its lipstick.

8. Benefit does a giveaway

What better way to spread the love than with a giveaway? Benefit Cosmetics gives its followers a chance to win some of their favorite products this Valentine’s Day.

9. Lalalab encourages DIY

Photo printing app Lalalab gives its followers a creative and personal way to celebrate Valentine’s Day with their DIY picture box gift.

10. Winc asks, will you be wine?

Wine subscription service Winc gets cheeky with this Valentine’s Day social post asking followers to indulge.

11. Jo’s Cakes goes behind the scenes

Ever wonder how your favourite products are made? Jo’s Cakes satisfies your curiosity with this behind-the-scenes video showcasing their Valentine’s Day treats.

12. Playstation asks, be my player two?

Don’t be afraid to rework your favourite love-day poems, like PlayStation did with its be my player two Valentine’s Day social media idea.

13. Nyx Cosmetics does a glam-wow

Nyx Cosmetics shows off its sparkling makeup collection with this stunning and glam Valentine’s social media content.

14. Xbox puts design forward

Why not wow your followers with some creative design for your Valentine’s Day post, like Xbox did with this heart-shaped controller graphic.

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15. Forever 21 gives fashion inspo

With this stunning and playful photo, the clothing brand Forever 21 gives its followers some Valentine’s Day fashion inspiration.

14 Valentine’s Day Pinterest posts

Add some flare to your boards with these Valentine’s Day Pinterest post ideas.

1. McDonald’s lets the image speak for itself

Proposals are a special part of Valentine’s Day. McDonald’s says, why not propose with a Big Mac?

2. Kate Spade gives a gift guide

Finding the right gift can be a challenge, but Kate Spade makes it easier with this Valentine’s Day gift guide.

3. Heineken gets creative

Sometimes a little liquid courage is all you need to express your feelings. Heineken gets creative with this Valentine’s Day social media post.

4. Bath & Body Works uses simple stop motion

Make your products stand out with a simple and eye-catching stop-motion video like Bath & Body Works.

5. Max & Co. says it’s okay to be single

Not everyone is in a romantic relationship on Valentine’s Day, and that’s okay. Max & Co. promotes self-love and being single with this post.

6. Toberlone shares modern empowerment

Toberlone’s Ilka & Franz campaign shows empowered women eating Toblerone alone, but not lonely.

7. PDPAOLOA Jewelry looks so cool

PDPAOLOA Jewelry we ar in love campaign

Fresh, young, and modern. This PDPAOLOA Jewelry social media post shows jewelry can make you feel effortlessly cool this Valentine’s Day.

8. Eberjey gets intimate

Valentine’s Day is also about special moments with your loved one. Eberjey shows the perfect lingerie for a romantic night in this post.

9. Jack Daniels says don’t forget about the men

Gentleman Jack Daniel's happy Valentines day

Valentine’s Day gift guides often forget to include gift ideas for men. Jack Daniels suggests Gentleman Jack.

10. Nike celebrates queer love

Love is love, and Nike embraces it with this Valentine’s Day post featuring a same-sex couple.

11. Prada goes 3D

Add some dimension to your Valentine’s day post with 3D design elements, as Prada did with this eye-catching 3D pinball game.

12. Birks gets funky

Funky 70’s graphics are all the rage these days. Birks taps into this trend with a playful diamond offering.

13. Treat yourself at Kohls

Kohl's Valentine's Day DMs

This Valentine’s Day social media idea is all about self-love and treating yourself to something special, like these cute accessories from Kohls.

14. Kate Spade: Be mine

Simple, visual, and to the point. Kate Spade’s “be mine” post says it all with a playful product feature.

15 Valentine’s Day TikToks

TikTok is all about creativity and engaging content. Check out these Valentine’s Day TikTok ideas to inspire your own video.

1. Sony sings along


vday anthem for all my single ladies @sonyelectronics #Ad #fyp #valentinesday #acoustic #cover #independentartist #linkbudsneveroff

♬ original sound – Gabi

Partnering with influencer @gabisklar, this Sony Valentine’s Day social media post uses a custom song to showcase the brand’s headphones.

2. Gisou says, get ready with me


This turned out so cute 💗 my secret to flawless makeup is honestly @gisou <3 #makeup #valentinesday #valentinesdaymakeup #gisou #ad

♬ original sound – James Sar

Also on the influencer collaboration train, makeup brand Gisou teams up with @millieleer for a Valentine’s Day “get ready with me” video.

3. Cricut gets the celebrity spot


Valentine’s Day: the perfect excuse to put clothes on candy. Crafted with @cricut! 🍭 #Cricut #Ad #ValentinesDayDIY #ValentinesDay

♬ original sound – zooeydeschanel

Partnering with actress Zooey Deschanel, crafting brand Cricut promotes their Valentine’s Day products in a fun and quirky way.

4. Try the Best Buy gift guide


valentine’s day gift ideas for her💌 thank you @Best Buy Canada for gifting me these self-love tools🫶🏼🧖🏽‍♀️ check the link in my bio to shop amazing deals that everyone will adore🌹#ad #bestbuystudentsquad #valentines

♬ original sound – chaunna

Looking for the perfect gift for your tech-savvy partner? Best Buy’s Valentine’s Day gift guide TikTok has you covered.

5. Helzberg Diamonds knows what women want


The best Valentine’s Day surprise a girl could ask for 😍🙏🏻 @helzbergdiamonds #HelzbergDiamonds #Ad #valentinesdaygift #valentinesday #cardchallenge


With the help of influencer @fluellenfam, Helzberg Diamonds creates a relatable and humorous Valentine’s Day post showcasing their jewelry.

6. Kroger says single people need love too


Happy Valentine’s Day everyone from @kroger and I! 😘 ❤️ #ad #fyp #foryoupage #valentinesday #kroger #valentinesday #giftideas #giftbox #giftboxsuprise #valentinesdaygift #valentinesdiy #chocolatecoveredstrawberries #loveday #valentinesdaygiftideas

♬ original sound – Jayria Nicole

Valentine’s Day isn’t just for couples. Grocery store chain Kroger promotes self-love and self-care with this TikTok post.

7. Jubilee Apparel is ready to get cute


officially joining the couples with matching sweatsuits club 😎😍 found @JUBILEE APPAREL on a tiktok ad and I was SOLD – highly recommend 😋 #valentinesdaygift #valentine #valentinesday #matchingsweatsuit #sweatsuit

♬ Interesting Adventures-JP – The Benign One Ones

Love a matching set? Why not match with your partner, too? Jubilee Apparel shows off their Valentine’s Day outfits in this TikTok collab with influencer @nicole_thenomad.

8. Ralph Lauren turns on the smoulder


Listen to your heart💓 @ralphlauren I had soo much fun filming this, and these scents smell AMAZING!! #RomanceForAll #RalphsClub #RalphLaurenFragrances #RLFragrancesPartner

♬ –

Luxury fashion brand Ralph Lauren teams up with influencer @kiarabencosme for a sultry Valentine’s Day post featuring their fragrance.

9. TGIFridays does a v-day vlog


Feasting with my husband at @tgifridays for Valentine’s Day Dinner #ad #fridaysfeast

♬ Aesthetic – Tollan Kim

Restaurant chain TGIFridays takes a behind-the-scenes look at their Valentine’s Day preparations and promotions in this vlog-style TikTok video.

10. Pandora celebrates galentines day


#ad How I hosted a Galentine’s brunch w/ @Pandora ME friendship bracelets! #ad #galentinesday #valentinesday #hosting #howto

♬ This Will Be (An Everlasting Love) – Natalie Cole

Valentine’s Day isn’t just for couples, and neither is jewelry. Pandora celebrates friendship and Galentine’s Day in this TikTok post with influencer @morganlyates.

11. With Cheetos, love is just a bouquet away


❤️🔥 Valentine Flamin Hot Cheetos Bouquet #flaminhotcheetos #valentinesday #bouquet #diy #craft #viral #fyp #howto #hot #swetheart #dollartree #gift

♬ Like A Wrecking Ball – Eric Church

Cheetos teams up with influencer @louisianawoman1 for a hilarious and creative Valentine’s Day post featuring a bouquet of Cheetos. Who needs flowers?

12. Fenty says, choose your fighter


Choose ya #FENTYICON #VDay fighter! 💋 @missjazminad #valentinesday #lipstick

♬ original sound – Fenty Beauty

Fenty Beauty showcases their Valentine’s Day collection in this fun and inspiring TikTok post. Who will be your makeup “fighter” on the big day?

13. Amazon bakes a cake


the baking obsession continues 💕 valentine’s day prep with @amazon #founditonamazon #ad

♬ original sound – charli d’amelio

Amazon teams up with TikTok star Charli D’Amelio for a mouth-watering Valentine’s Day post featuring a V-day-themed cake.

14. Target takes a shopping day


is that a basket INSIDE of a cart?? we love our target ride or dies 🫶 @reaganbaylee

♬ original sound – target

Target shows off their Valentine’s Day products and decorations in this fun and colorful TikTok shopping spree. Who else loves a good Target haul?

10 Valentine’s Day Twitter (X) posts

Valentine’s social media content is not just about pretty pictures and videos, but also engaging with your audience. Take a look at these creative Twitter posts for inspiration.

1. BMW wants to turn you on

With this Twitter post promoting their car’s features, BMW takes a cheeky approach to Valentine’s Day.

2. Bloom & Wild have your flowers covered

Flower delivery company Bloom & Wild gives a sneak peek of their Valentine’s Day bouquets in this Twitter post.

3. Jones Soda Co. is here for the gal pals

Don’t have a Valentine? No problem! Jones Soda Co. celebrates Galentine’s day with this Twitter post featuring their limited edition flavors.

4. Samsung India offers a game

Tech giant Samsung India engages with their followers by offering a Valentine’s Day-themed game in this Twitter post.

5. Axis Bank loves security

Banking company Axis Bank promotes safe and secure online transactions with this Valentine’s Day social media post.

6. Dove Men teams up with Rugby UK

Dove Men partners with the Rugby UK team for this Twitter post promoting their men’s grooming products as a Valentine’s Day gift.

7. Sainbury’s make stop-motion fun

Supermarket chain Sainsbury’s gets creative with stop-motion animation in this Valentine’s Day Twitter post promoting a love-themed pizza roll.

8. Hershey’s says, be mine

A rose by any other name would smell as sweet, but a Hershey’s Kiss is the perfect way to say “Be mine” on Valentine’s Day.

9. Pepto-Bismol says love can be… abysmal

Love got you nauseous? Pepto Bismal has your back, as shown in this Valentine’s Day social media campaign.

10. Inn at the Market sets the scene

This boutique hotel in Seattle showcases their Valentine’s Day package with a rooftop view and a romantic dinner.

10 Valentine’s Day Facebook posts

Facebook allows for more in-depth storytelling, and these Valentine’s Day social posts make use of the platform’s features in creative ways.

1. Cesar cuisine is for the dogs

Cesar cuisine dog eating

Cesar dog food reminds us that love knows no boundaries with this heartwarming Facebook video post.

2. California lottery thanks the teachers

In this Facebook post, the California Lottery and celebrity chef Guy Fieri recognize and thank teachers for their hard work by gifting them a special Valentine’s Day treat.

3. Old Spice does… well, Old Spice

Old Spice takes a cheeky approach in this Facebook post promoting their men’s grooming products as the perfect gift for Valentine’s Day.

4. Virgin Atlantic paints a heart in the sky

Virgin Atlantic’s AirBus A350 paints a giant heart in the sky as a Valentine’s Day surprise in this Facebook video post.

5. Temptations cat treats make a love connection

Temptations cat treats encourages pet lovers to treat their furry Valentines to something special in this Facebook post.

6. Nutella spreads the love

Nutella is looking for common ground, and you’d be hard-pressed to find someone who doesn’t love their delicious spread.

7. Dunkin Donuts counts the ways

Dunkin Donuts celebrates Valentine’s Day by counting the many ways to say “I love you” with their heart-shaped donuts in this Facebook video post.

8. Grammarly promotes DIY resources

Grammarly is all about writing, so promoting this blog around writing the perfect Valentine’s Day card makes perfect sense.

9. Crocs offers a sweet V-day card

This Crocs Facebook post offers customers a short, simple, and sweet message to get them in the Valentine’s Day spirit.

10. Sephora shows off lipstick

Sephora highlights its various lipstick shades in this Facebook post, perfect for creating a festive Valentine’s Day look.

Valentine’s day social media posts FAQ

What should I post on social media for Valentines Day?

Valentine’s Day social media campaigns that evoke emotion and offer something of value to your followers tend to be the most successful. Try offering a limited time discount, creating a Valentine’s Day specific product, or showing how your existing products or services can help make the holiday special.

What is a good caption for Valentines Day?

Good captions for Valentine’s Day social media posts include any plays on words related to love or hearts, expressions of appreciation for loved ones, and short, catchy phrases that align with your brand’s tone and messaging. Here are a few examples:

  • Roses are red, violets are blue, we’re headed to the shoe sale, are you?
  • Love is in the air and on our minds this Valentine’s Day.
  • To all the single ladies (and gentlemen), happy Galentine’s/Valentine’s day!
  • Fall in love with our special Valentine’s Day menu. Book your reservation now!

What should I post on Instagram on Valentine’s Day?

On Instagram, visually appealing content is crucial. Consider posting images or videos that showcase your products or services in a romantic light, behind-the-scenes looks at Valentine’s Day preparations, or heartfelt messages to your followers.

Use Instagram features like reels and stories to create engaging Valentine’s social media content. Collaborating with influencers or hosting a giveaway can boost engagement for the holiday.

What should I post on Facebook for Valentines Day?

On Facebook, you have the opportunity to share longer-form content such as videos or blog posts. Consider creating and sharing Valentine’s Day-themed how-to guides, behind-the-scenes looks at your business’s preparations for the holiday, or customer testimonials related to love and appreciation. You can also run promotions or offer gift ideas through Facebook ads.

Remember to expand your message beyond romantic relationships. Platonic relationships with friends and family are important on this holiday too. Pets can even make adorable Valentine’s Day social media content.

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By Hannah Macready

Hannah Macready is a freelance writer with 12 years of experience in social media and digital marketing. Her work has appeared in publications such as Fast Company and The Globe & Mail, and has been used in global social media campaigns for brands like Grosvenor Americas and Intuit Mailchimp. In her spare time, Hannah likes exploring the outdoors with her two dogs, Soup and Salad.

Read more by Hannah Macready

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