Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in the business, but even the pros need a little inspiration from time to time.
If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started.
Bonus: Check out the weirdest holidays to celebrate on social media.
Get ready to spread the love and make your brand stand out with these Valentine’s Day social media ideas.
With over 1 billion active users, Instagram is a great platform to showcase your Valentine’s Day spirit. Here are some ideas for engaging and creative posts.
The Body Shop shows love goes beyond romantic relationships with this Valentine’s Day social post promoting their vegan products.
If you want customers to go from liking your post to making a purchase, take inspiration from What Goes Around NYC’s shoppable Valentine’s Day post.
Valentine’s Day is all about special gifts. Fostering Flowers shows what makes its resin products unique and eye-catching with this behind-the-scenes process post.
People love animals, and what better than some cuddly canine influencers to promote your brand’s Valentine’s Day special?
Send a Cake Now knows that laughter is the best medicine. This Valentine’s Day, they make their followers laugh with this hilarious post promoting their delivery service.
Your Valentine’s Day social media posts don’t have to be complicated. Brilliant Earth proves this with a simple product video showing offf its sparkling bracelets.
Hearts, pink, and red instantly remind us of Valentine’s Day, but Bobbi Brown takes it to a new level with its heart-shaped cake post promoting its lipstick.
What better way to spread the love than with a giveaway? Benefit Cosmetics gives its followers a chance to win some of their favorite products this Valentine’s Day.
Photo printing app Lalalab gives its followers a creative and personal way to celebrate Valentine’s Day with their DIY picture box gift.
Wine subscription service Winc gets cheeky with this Valentine’s Day social post asking followers to indulge.
Ever wonder how your favourite products are made? Jo’s Cakes satisfies your curiosity with this behind-the-scenes video showcasing their Valentine’s Day treats.
Don’t be afraid to rework your favourite love-day poems, like PlayStation did with its be my player two Valentine’s Day social media idea.
Nyx Cosmetics shows off its sparkling makeup collection with this stunning and glam Valentine’s social media content.
Why not wow your followers with some creative design for your Valentine’s Day post, like Xbox did with this heart-shaped controller graphic.
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With this stunning and playful photo, the clothing brand Forever 21 gives its followers some Valentine’s Day fashion inspiration.
Add some flare to your boards with these Valentine’s Day Pinterest post ideas.
Proposals are a special part of Valentine’s Day. McDonald’s says, why not propose with a Big Mac?
Finding the right gift can be a challenge, but Kate Spade makes it easier with this Valentine’s Day gift guide.
Sometimes a little liquid courage is all you need to express your feelings. Heineken gets creative with this Valentine’s Day social media post.
Make your products stand out with a simple and eye-catching stop-motion video like Bath & Body Works.
Not everyone is in a romantic relationship on Valentine’s Day, and that’s okay. Max & Co. promotes self-love and being single with this post.
Toberlone’s Ilka & Franz campaign shows empowered women eating Toblerone alone, but not lonely.
Fresh, young, and modern. This PDPAOLOA Jewelry social media post shows jewelry can make you feel effortlessly cool this Valentine’s Day.
Valentine’s Day is also about special moments with your loved one. Eberjey shows the perfect lingerie for a romantic night in this post.
10. Nike celebrates queer love
Love is love, and Nike embraces it with this Valentine’s Day post featuring a same-sex couple.
Add some dimension to your Valentine’s day post with 3D design elements, as Prada did with this eye-catching 3D pinball game.
Funky 70’s graphics are all the rage these days. Birks taps into this trend with a playful diamond offering.
This Valentine’s Day social media idea is all about self-love and treating yourself to something special, like these cute accessories from Kohls.
Simple, visual, and to the point. Kate Spade’s “be mine” post says it all with a playful product feature.
TikTok is all about creativity and engaging content. Check out these Valentine’s Day TikTok ideas to inspire your own video.
Partnering with influencer @gabisklar, this Sony Valentine’s Day social media post uses a custom song to showcase the brand’s headphones.
Also on the influencer collaboration train, makeup brand Gisou teams up with @millieleer for a Valentine’s Day “get ready with me” video.
Partnering with actress Zooey Deschanel, crafting brand Cricut promotes their Valentine’s Day products in a fun and quirky way.
valentine’s day gift ideas for her💌 thank you @Best Buy Canada for gifting me these self-love tools🏼🧖🏽♀️ check the link in my bio to shop amazing deals that everyone will adore🌹#ad #bestbuystudentsquad #valentines
Looking for the perfect gift for your tech-savvy partner? Best Buy’s Valentine’s Day gift guide TikTok has you covered.
With the help of influencer @fluellenfam, Helzberg Diamonds creates a relatable and humorous Valentine’s Day post showcasing their jewelry.
Happy Valentine’s Day everyone from @kroger and I! 😘 ❤️ #ad #fyp #foryoupage #valentinesday #kroger #valentinesday #giftideas #giftbox #giftboxsuprise #valentinesdaygift #valentinesdiy #chocolatecoveredstrawberries #loveday #valentinesdaygiftideas
Valentine’s Day isn’t just for couples. Grocery store chain Kroger promotes self-love and self-care with this TikTok post.
officially joining the couples with matching sweatsuits club 😎😍 found @JUBILEE APPAREL on a tiktok ad and I was SOLD – highly recommend 😋 #valentinesdaygift #valentine #valentinesday #matchingsweatsuit #sweatsuit
Love a matching set? Why not match with your partner, too? Jubilee Apparel shows off their Valentine’s Day outfits in this TikTok collab with influencer @nicole_thenomad.
Luxury fashion brand Ralph Lauren teams up with influencer @kiarabencosme for a sultry Valentine’s Day post featuring their fragrance.
Restaurant chain TGIFridays takes a behind-the-scenes look at their Valentine’s Day preparations and promotions in this vlog-style TikTok video.
Cheetos teams up with influencer @louisianawoman1 for a hilarious and creative Valentine’s Day post featuring a bouquet of Cheetos. Who needs flowers?
Fenty Beauty showcases their Valentine’s Day collection in this fun and inspiring TikTok post. Who will be your makeup “fighter” on the big day?
Amazon teams up with TikTok star Charli D’Amelio for a mouth-watering Valentine’s Day post featuring a V-day-themed cake.
Target shows off their Valentine’s Day products and decorations in this fun and colorful TikTok shopping spree. Who else loves a good Target haul?
Valentine’s social media content is not just about pretty pictures and videos, but also engaging with your audience. Take a look at these creative Twitter posts for inspiration.
— BMW India (@bmwindia) February 14, 2021
With this Twitter post promoting their car’s features, BMW takes a cheeky approach to Valentine’s Day.
Your Valentine's Day gift guide ❤️
Whether you’ve just started dating someone, have been together for years or want to surprise a friend you love, we’ve got you covered with the perfect Valentine’s Day flowers.https://t.co/JZkQ4gAGsR pic.twitter.com/KCQJU8vdNv
— Bloom & Wild (@BloomandWild) February 9, 2020
Flower delivery company Bloom & Wild gives a sneak peek of their Valentine’s Day bouquets in this Twitter post.
Tag your best Gal Pal who should win a custom 6-Pack of Valentine's Jones Soda!
— Jones Soda Co. (@jonessodaco) January 25, 2022
Don’t have a Valentine? No problem! Jones Soda Co. celebrates Galentine’s day with this Twitter post featuring their limited edition flavors.
The cake and the microwave are made for each other. This Valentine’s Day, help them meet. Find the right way to reach the microwave and tell us in the comments section below. #Samsung pic.twitter.com/U7YlzVtWyV
— Samsung India (@SamsungIndia) February 13, 2021
Tech giant Samsung India engages with their followers by offering a Valentine’s Day-themed game in this Twitter post.
This Valentine’s Day, be open to sharing your feelings but don’t be open to sharing your confidential details! Keep your CVV, PIN, OTP and password always safe with you.#HappyValentinesDay pic.twitter.com/9sSrFNiamp
— Axis Bank (@AxisBank) February 14, 2021
Banking company Axis Bank promotes safe and secure online transactions with this Valentine’s Day social media post.
— Dove Men+Care (@DoveMenUK) February 14, 2017
Dove Men partners with the Rugby UK team for this Twitter post promoting their men’s grooming products as a Valentine’s Day gift.
— Sainsbury's (@sainsburys) February 14, 2017
Supermarket chain Sainsbury’s gets creative with stop-motion animation in this Valentine’s Day Twitter post promoting a love-themed pizza roll.
— HERSHEY'S (@Hersheys) February 14, 2014
A rose by any other name would smell as sweet, but a Hershey’s Kiss is the perfect way to say “Be mine” on Valentine’s Day.
Love. It can be nauseating sometimes. We feel you. Happy Valentine's Day, regardless.
— Pepto-Bismol (@Pepto) February 14, 2014
Love got you nauseous? Pepto Bismal has your back, as shown in this Valentine’s Day social media campaign.
Looking for a great way to celebrate #ValentinesDay and reconnect with your special someone? Indulge in a romantic getaway at #InnAtTheMarket with a bottle of champagne, local chocolates, and more! https://t.co/zJdppH6Kxk pic.twitter.com/6mkvLxEMUd
— Inn At The Market (@innatthemarket) January 26, 2022
This boutique hotel in Seattle showcases their Valentine’s Day package with a rooftop view and a romantic dinner.
Facebook allows for more in-depth storytelling, and these Valentine’s Day social posts make use of the platform’s features in creative ways.
Cesar dog food reminds us that love knows no boundaries with this heartwarming Facebook video post.
In this Facebook post, the California Lottery and celebrity chef Guy Fieri recognize and thank teachers for their hard work by gifting them a special Valentine’s Day treat.
Old Spice takes a cheeky approach in this Facebook post promoting their men’s grooming products as the perfect gift for Valentine’s Day.
Virgin Atlantic’s AirBus A350 paints a giant heart in the sky as a Valentine’s Day surprise in this Facebook video post.
Temptations cat treats encourages pet lovers to treat their furry Valentines to something special in this Facebook post.
Nutella is looking for common ground, and you’d be hard-pressed to find someone who doesn’t love their delicious spread.
Dunkin Donuts celebrates Valentine’s Day by counting the many ways to say “I love you” with their heart-shaped donuts in this Facebook video post.
Grammarly is all about writing, so promoting this blog around writing the perfect Valentine’s Day card makes perfect sense.
This Crocs Facebook post offers customers a short, simple, and sweet message to get them in the Valentine’s Day spirit.
Sephora highlights its various lipstick shades in this Facebook post, perfect for creating a festive Valentine’s Day look.
Valentine’s Day social media campaigns that evoke emotion and offer something of value to your followers tend to be the most successful. Try offering a limited time discount, creating a Valentine’s Day specific product, or showing how your existing products or services can help make the holiday special.
Good captions for Valentine’s Day social media posts include any plays on words related to love or hearts, expressions of appreciation for loved ones, and short, catchy phrases that align with your brand’s tone and messaging. Here are a few examples:
- Roses are red, violets are blue, we’re headed to the shoe sale, are you?
- Love is in the air and on our minds this Valentine’s Day.
- To all the single ladies (and gentlemen), happy Galentine’s/Valentine’s day!
- Fall in love with our special Valentine’s Day menu. Book your reservation now!
On Instagram, visually appealing content is crucial. Consider posting images or videos that showcase your products or services in a romantic light, behind-the-scenes looks at Valentine’s Day preparations, or heartfelt messages to your followers.
Use Instagram features like reels and stories to create engaging Valentine’s social media content. Collaborating with influencers or hosting a giveaway can boost engagement for the holiday.
On Facebook, you have the opportunity to share longer-form content such as videos or blog posts. Consider creating and sharing Valentine’s Day-themed how-to guides, behind-the-scenes looks at your business’s preparations for the holiday, or customer testimonials related to love and appreciation. You can also run promotions or offer gift ideas through Facebook ads.
Remember to expand your message beyond romantic relationships. Platonic relationships with friends and family are important on this holiday too. Pets can even make adorable Valentine’s Day social media content.
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