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The Complete List of Social Media Holidays [2024 Edition]

Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.

Katie Sehl June 6, 2024
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Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd.

Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some are strictly social media holidays, while many are holidays off social media, too.

But not every social media holiday is worth celebrating. Keep reading to find the holidays that fit your niche to connect with people around shared values and interests rather than gimmicks.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

2024 social media holiday calendar

Scroll below to see the list of social media holidays in 2024 — or bookmark this calendar!

You can add this calendar to your Google Calendar by clicking the + icon in the bottom right:

Instructions on adding social media holiday calendar to Google account 1

Then, follow the prompts to sign in and add the Calendar to your Google account:

Instructions on adding social media holiday calendar to Google account 2

That’s it! You can now change viewing and notification settings in the left-hand side panel.

2024 social media holidays

January social media holidays

Financial Wellness Month

January 1: New Year’s Day

January 4: National Trivia Day #NationalTriviaDay

January 15: National Hat Day #NationalHatDay

January 15: National Bagel Day #NationalBagelDay

January 15: Blue Monday (Third Monday of January)

January 17: Ditch Your Resolution Day #DitchYourResolutionDay

January 22: Community Manager Appreciation Day #CMAD (Fourth Monday of January)

January 25: Opposite Day #OppositeDay

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February social media holidays

Black History Month (US)

February 2: Groundhog Day

February 6: Safer Internet Day

February 11: International Day of Women and Girls in Science #WomenInScience

February 12: National Pizza Day #NationalPizzaDay

February 13: Galentine’s Day

February 14: Valentine’s Day

February 17: #RandomActsOfKindnessDay

February 19: Family Day (Canada, except Quebec)

February 23: National Skip the Straw Day (Fourth Friday in February)

March social media holidays

Women’s History Month

Endometriosis Awareness Month

March 1: National Day of Unplugging #DayOfUnplugging (First Friday of March)

March 1: Zero Discrimination Day

March 3: World Wildlife Day #WorldWildlifeDay

March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]

March 10: Mother’s Day (UK + Ireland)

March 14: Pi Day #PiDay

March 15: Global Recycling Day

March 15: World Sleep Day

March 20: International Day of Happiness #InternationalDayofHappiness

March 22: World Water Day #WorldWaterDay #Water2me

March 29: National Mom and Pop Business Owners Day

March 31: Easter Sunday

March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV

April social media holidays

Move More Month

National Poetry Month

Celebrate Diversity Month

April 1: April Fool’s Day

April 5: Walk to Work Day

April 6: National Carbonara Day

April 7: National Beer Day (US)

April 7: World Health Day

April 10: Siblings’ Day #NationalSiblingsDay

April 15: Tax Day (US)

April 20: 420

April 22: Earth Day

April 23: World Book Day #WorldBookDay

April 28: National Superhero Day

April 29: International Dance Day #InternationalDanceDay

May social media holidays

Asian Heritage Month

Skin Cancer Awareness Month

National Teen Self Esteem Month (US)

National Clean Air Month (US)

Mental Health Awareness Month

May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou

May 6-10: Teacher Appreciation Week

May 12: Mother’s Day (US + Canada)

May 12: International Nurses Day

May 17: International Day Against Homophobia, Transphobia, and Biphobia

May 18: International Museum Day

June social media holidays

LGBTQ Pride Month

Men’s Health Month (US)

June 3: World Bicycle Day

June 4: National Cheese Day (US)

June 5: Global Running Day

June 6: Higher Education Day #HigherEducationDay

June 7: National Donut Day (US) #NationalDonutDay

June 8: Best Friends Day #BestFriendsDay

June 8: World Oceans Day #WorldOceansDay

June 9: International Children’s Day

June 16: Father’s Day (US, UK + Canada)

June 19: Juneteenth (US)

June 21: World Music Day

June 21: National Selfie Day #NationalSelfieDay

June 30: Social Media Day #SMDay, #SocialMediaDay

July social media holidays

July 1: Canada Day

July 3: International Plastic Bag Free Day

July 4: Independence Day (US)

July 6: International Kissing Day

July 7: World Chocolate Day #WorldChocolateDay

July 13: Social Media Giving Day

July 15: National Clean Beauty Day (US)

July 17: World Emoji Day #WorldEmojiDay

July 18: World Listening Day

July 21: National Ice Cream Day (Third Sunday in July)

July 30: International Friendship Day

August social media holidays

Black Business Month

August 8: International Cat Day #InternationalCatDay

August 8: National CBD Day

August 12: International Youth Day #YouthDay

August 14: National Financial Awareness Day

August 19: World Photo Day #WorldPhotoDay

August 26: National Dog Day (US) #NationalDogDay

September social media holidays

World Alzheimer’s Month

September 1: Father’s Day (Australia)

September 12: National Video Games Day #NationalVideoGamesDay

September 15 – October 15: National Hispanic Heritage Month (US)

September 18: International Equal Pay Day

September 21: World Alzheimer’s Day

September 30: International Podcast Day #InternationalPodcastDay

October social media holidays

Black History Month (UK)

Domestic Violence Awareness Month

Global Diversity Awareness Month

National Bullying Prevention Awareness Month

National Cyber Security Awareness Month

October 1: International Coffee Day #InternationalCoffeeDay

October 5: International Teachers Day #WorldTeachersDay

October 10: World Mental Health Day #WorldMentalHeathDay

October 11: National Coming Out Day

October 14: Thanksgiving (Canada)

October 14: Indigenous Peoples’ Day

Oct 16: World Food Day

October 29: National Cat Day (US)

October 31: Halloween

November social media holidays

Movember: No-Shave November

November 8: STEM Day #STEMDay

November 13: Social Media Kindness Day

November 13: World Kindness Day #WKD

November 20: Transgender Day of Rememberance

November 28: Thanksgiving (US)

Black Friday: Friday following Thanksgiving Day (US)

Small Business Saturday: Saturday following Thanksgiving Day (US)

Cyber Monday: Monday following Thanksgiving Day (US)

Giving Tuesday: Tuesday following Thanksgiving Day (US)

December social media holidays

AIDS Awareness Month

December 3: International Day of Persons with Disabilities

December 4: National Cookie Day

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day (Canada)

December 31: New Year’s Eve

8 examples of great social media holiday posts

Fenty Beauty: Black History Month

Fenty Beauty inaugurated this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna.

Way back in 2011, a Twitter user offensively asked why Rihanna’s hair looked “so nappy,” in the music video for her song “Man Down.” In response, the music and business mogul clapped back: “Cuz I’m black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: “Cuz I’m black.”

The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. We give it a Clapback-lipstick-wearing chef’s kiss.

Knix: International Women’s Day

Knix CEO Joanna Griffiths delivered a supportive message on International Women’s Day… in the midst of delivering twin girls. It really doesn’t get more on-brand than that.

Heartfelt and urgent, the post demonstrates the intimate apparel founder’s priorities, which includes rejecting investors who frown upon fundraising while pregnant.

Food for Soul: Carbonara Day

While we’d all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others.

Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe.

Putting the “care” in #CAREbonara day, followers were encouraged to donate and share with others.

Time’s Up: International Transgender Day of Visibility

As a charity that advocates for victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community.

The simple gesture received more than six times the engagement than the post that followed.

National Women’s Law Center: Equal Pay Day

In this TikTok video, the folks behind the National Women’s Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the account’s previous post.


now that you really get it, are you ready to fight back? check out to learn more about #equalpaynow ‼️ #wagegap #equalpay #feminism

♬ Many Colors – Bryan Rheude

Thrive Market: Teacher Appreciation Week

Thrive Market showed its appreciation to teachers with a giveaway.

The contest also served as a reminder that the wholesale online grocery store offers free membership to teachers all year round.

WWF #WorldWithoutNature: World Wildlife Day

Inspired by One Minute Briefs, World Wildlife Fund challenged brands to participate in World Wild Life day by removing nature from their logos. The goal behind the campaign was to create a stark portrait of a world without nature.

As planned, #WorldWithoutNature generated a great deal of social awareness and conversation, including an astute observation from climate activist Greta Thunberg:

B Corp: National Beer Day

B Corp tapped National Beer Day to highlight its community of certified brewers. These posts benefited from strength in numbers, as they were able to signal-boost by tagging relevant accounts.

By touting breweries by region, B Corp’s National Beer Day celebrations shared the tour-de-force scope of its community.

Schedule your posts and never miss a social media holiday

With Hootsuite, you can plan ahead and schedule all your posts in advance. Use Hootsuite Composer and planner to make sure you never miss a social media holiday that aligns with your audience’s interests and values.

Hootsuite Composer lets you schedule:

  • Instagram posts, Stories, and Reels
  • Facebook posts and Facebook Group posts
  • Tweets 
  • TikToks
  • LinkedIn posts
  • Pinterest Pins and boards
  • YouTube videos
Hootsuite Composer - best times to post recommendations in post builder

It also comes with a set of powerful tools that will make your content creation process a breeze from start to finish:

  • Personalized best time to post recommendations based on your audience analytics
  • A Canva integration that gives you immediate access to post templates and advanced editing tools
  • A hashtag generator that comes up with hashtags based on your caption and the images included in your posts

Once your posts are scheduled, you can review and edit them from a single calendar view that gives you a bird’s eye view of your content plan across social channels.

Hootsuite Visual Planner

Schedule your posts in advance and never miss a social media holiday with Hootsuite. Publish and schedule posts, find relevant conversions, engage the audience, measure results, and more — all from one easy-to-use dashboard. Try it free today.

Stop guessing and get personalized recommendations for the best times to post on social media with Hootsuite.

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By Katie Sehl

Katie is a writer and photographer based in Toronto. She used to be indecisive, but now she's not sure.

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