Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd.
Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet. Some are strictly social media holidays, while many are holidays off social media, too.
But not every social media holiday is worth celebrating. Keep reading to find the holidays that fit your niche to connect with people around shared values and interests rather than gimmicks.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
2023 social media holiday calendar
Scroll below to see the list of social media holidays in 2023 — or bookmark this calendar!
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January social media holidays
Financial Wellness Month
January 1: New Year’s Day
January 4: National Trivia Day #NationalTriviaDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
January 25: Opposite Day #OppositeDay
Blue Monday: Third Monday of January
Community Manager Appreciation Day #CMAD: Fourth Monday of January
February social media holidays
Black History Month (US)
February 2: Groundhog Day
February 8: Safer Internet Day
February 9: National Pizza Day #NationalPizzaDay
February 11: International Day of Women and Girls in Science #WomenInScience
February 13: Galentine’s Day
February 14: Valentine’s Day
February 17: #RandomActsOfKindnessDay
February 21: Family Day (Canada, except Quebec)
National Skip the Straw Day: Fourth Friday in February
Small Business Saturday: Saturday following Thanksgiving Day (US)
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December social media holidays
AIDS Awareness Month
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
8 examples of great social media holiday posts
Fenty Beauty: Black History Month
Fenty Beauty inaugurated this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna.
Way back in 2011, a Twitter user offensively asked why Rihanna’s hair looked “so nappy,” in the music video for her song “Man Down.” In response, the music and business mogul clapped back: “Cuz I’m black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: “Cuz I’m black.”
The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. We give it a Clapback-lipstick-wearing chef’s kiss.
While we’d all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others. Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe. Putting the “care” in #CAREbonara day, followers were encouraged to donate and share with others.
Time’s Up: International Transgender Day of Visibility
As a charity that advocates for victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community. The simple gesture received more than six times the engagement than the post that followed.
In this TikTok video, the folks behind the National Women’s Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the account’s previous post.
Inspired by One Minute Briefs, World Wildlife Fund challenged brands to participate in World Wild Life day by removing nature from their logos. The goal behind the campaign was to create a stark portrait of a world without nature.
As planned, #WorldWithoutNature generated a great deal of social awareness and conversation, including an astute observation from climate activist Greta Thunberg:
We're today discussing a #WorldWithoutNature as if it meant that "our children won't be able to see pandas in the future" or that "we won't be able to eat certain types of food". A world without nature is no world. Stop separating "humans" and "nature". Humans are part of nature.
B Corp tapped National Beer Day to highlight its community of certified brewers. These posts benefited from strength in numbers, as they were able to signal-boost by tagging relevant accounts. By touting breweries by region, B Corp’s National Beer Day celebrations shared the tour-de-force scope of its community.
Schedule your posts and never miss a social media holiday
With Hootsuite, you can plan ahead and schedule all your posts in advance. Use Hootsuite Composer and planner to make sure you never miss a social media holiday that aligns with your audience’s interests and values.
It also comes with a set of powerful tools that will make your content creation process a breeze from start to finish:
Personalized best time to post recommendations based on your audience analytics
Built-in Grammarly Pro for engaging, typo-free captions
A Canva integration that gives you immediate access to post templates and advanced editing tools
A hashtag generator that comes up with hashtags based on your caption and the images included in your posts
Once your posts are scheduled, you can review and edit them from a single calendar view that gives you a bird’s eye view of your content plan across social channels.
Schedule your posts in advance and never miss a social media holiday with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.