Facebook Hashtags to Simplify Public Conversations

By Evan LePage | 2 years ago | No Comments

Facebook hashtags are now a reality.

After months of rumors, the largest social network in the world has incorporated hashtags in an effort to encourage and simplify public conversations.

Facebook announced the new feature in a blog post, stating “Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.”

Within that post, the social network acknowledged that until now there had not been an easy way to see what people were talking about in large numbers. With Facebook hashtags, users will be able to click on a tag like #NBAFinals and view a feed to see what other users, and pages, are saying about that specific subject.

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Image courtesy Twitter.

Facebook noted that between 88 and 100 million Americans engage on Facebook during primetime television. As an example, they pointed to the recent “Red Wedding” episode of Game of Thrones, noting that it received over 1.5 million mentions on Facebook — a lot of discussions that might soon be open to the wider public. (If you’re a fan of the show, check out our Game of Thrones inspired infographic).

Users will also be able to click on Facebook hashtags originating in other services like Instagram (or cross-posted messaging from social media management tools), and “compose posts directly from the hashtag feed and search results.” Hashtags will not automatically be public either, as people maintain the ability to make posts private.

The social network teased that Facebook hashtags are the first of a series of features they will be rolling out to surface public discussions and broaden engagement. Trending hashtags and “deeper insights” are on the horizon according to the blog post. This is good news for brands, who may have even greater opportunities to connect with all users — not just fans — on subjects that interest them through means other than advertising.

Learn more about Facebook hashtags in their Help Center.

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15 comments
SarahMadden
SarahMadden

Hi guys - is this hashtag functionality available through the Hootsuite dashboard? Thanks!

gabrielshiroma
gabrielshiroma

I just checked and I can use hashtags now... !
Hoping Hootsuite to add this new functionality soon :)

Vizo_inc
Vizo_inc

Awesome stuff!!  So when is it going live? estimation? 

ScottinVictoria
ScottinVictoria

Yeah but only in the Facebook closed environment, right?  Will they be searchable on google?  Late to the party as usual.

RhiannonVeness
RhiannonVeness

So how is the affected by privacy settings?  If my profile is set to "friends only" (which it is) how will my hashtags be used?  More importantly who will be able to see what I'm posting?

BarneyLerten
BarneyLerten

Yay! So is it actually live? I just tried hashtagging in Facebook, natively and via HootSuite - no deal so far. Is this a rolling-out thing?

jordanbehan
jordanbehan moderator

@SarahMadden When Facebook allows for third party tools like ours to access the functionality, you can bet we'll build it in. We are already talking about ways to incorporate it (in your dash, for example, you'll probably want to see both Twitter and FB content when you click a hashtag). Stay tuned! 

jordanbehan
jordanbehan moderator

@gabrielshiroma We are working on it, Gabriel. Once Facebook has granted us access to the feature, we'll start building it right away. Here's hoping for a short wait. 

jordanbehan
jordanbehan moderator

@Vizo_inc Facebook says it's working, so we're assuming it will roll out gradually to all users. (We don't have it on our personal profiles as yet). Let us know if you see them!

jordanbehan
jordanbehan moderator

@ScottinVictoria For now, just on the Facebook domain, yes. Good question about Google...I would guess that they would be, but we will have to wait and see. We will also make them accessible as Streams in HootSuite, as soon as Facebook grants us the access. 

HootMatt
HootMatt moderator

@RhiannonVeness Great question. Your privacy settings will still apply. If your friend clicks on a hashtag, he or she will be able to see your posts that contain that hashtag, as well as all publicly available posts with that hashtag. Non-friends will NOT be able to see your "friends only" posts, even if they include the hashtag they're exploring. They'll only see public posts (and posts from their friends) that include that hashtag.

HootMatt
HootMatt moderator

@BarneyLerten It's not working for me yet, either. I imagine the feature is being rolled out. 

I think this is a good move by Facebook. Hashtags are becoming the standard organizing principle for online discussions. 

BarneyLerten
BarneyLerten

@HootMatt @BarneyLerten I presume HootSuite will evolve to encompass this hashtag stuff? It looks like they are live in the streams - but when one clicks, of course it brings up the matching Twitter hashtag screen;-)

HootMatt
HootMatt moderator

  @BarneyLerten @HootMatt That's a smart presumption, Barney. We're working on getting access to Facebook hashtags, and our team is as excited as you are about the potential to track hashtags across multiple social networks.