All comments you leave are tweeted out to your Twitter stream, with a link back to the original image or document. Any photos or documents that are attached as comments will generate their own ow.ly link, so you can comment on those as well.
What’s really cool? If an image or document is attached as a comment, it will show “This is a reply to an image by @username” at the top of the ow.ly page.
To manage your files and comments, simply sign in to ow.ly with your Twitter login. Comments can be up to 300 characters on ow.ly. When sent to Twitter, your message will be truncated to 140 characters, and will include a link to the original comment.
Why is this so exciting? Because this feature has massive potential to greatly increase the viral activity of any image shared or file uploaded.
A closer look
Let the comments fly!