The answer to “how often to post to social media” varies by platform. But it will also require some testing on your own accounts.

Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals.

LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts.

Not all new social media apps will blow up like TikTok. But they do reveal how social media is changing in 2025.

Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience.

Curious about how Bluesky Social works? Check out our complete guide to the decentralized alternative to X and Threads.

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.

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Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform.

Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead.

Build a LinkedIn marketing strategy that will help you grow an engaged community and effectively promote your business on the leading professional network.

The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more.