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What is TikTok?
TikTok is a platform for short-form mobile videos. Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. If you want to know how to use TikTok, watch our video right here:
But beyond the fun of quickly shooting and editing videos from your phone, what makes TikTok downright irresistible for so many people is discovering content via TikTok’s finely tuned algorithm.
TikTok’s For You page (the app’s home screen) delivers an endless stream of videos from other users, and gets smarter and smarter about what you like as time goes on. (Maybe even too smart, as some users fret.) It’s like a personalized TV station that caters to both your interests and our shortening attention spans!
TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Songs go viral (hi, Doja Cat!). Stars are born (shout out to Addison Rae, who pivoted a TikTok dance career into a starring role in He’s All That). Trends spread like wildfire (remember when you couldn’t find feta to save your life?).
Long story short: it’s an excellent opportunity for brands to get in there and build some serious buzz.
It’s also important to note that the app has faced its share of controversy, thanks to high-profile privacy and security concerns.
But obviously, these issues haven’t stopped millions of users worldwide from embracing the app. Here’s how you can get in on the fun, too.
How to set up a TikTok account
1. Download the TikTok app from the iOS App Store or Google Play.
2. Open the app.
3. Go to Me.
4. Choose a method to sign up.
You did it! You’re a TikTok-er now! No takebacks!
How to make a TikTok
Of course, a TikTok account is just one step in the journey towards total social media domination. You have to, you know, make some content, too. Luckily, it’s easy and fun.
1. Once you’ve got your account set up, tap the + symbol at the bottom of the screen to enter Create mode.
2. Before you start recording, you’ll be able to pre-select a variety of editing elements to apply to your video clip from a menu on the right-hand side of the screen. Flip to your front-facing camera, tweak the speed, apply a softening beauty lens, play with different filters, set up a self-timer or toggle the flash on or off.
3. At the top of the screen, tap Add sound to prepare sound clips and music.
4. Ready to record? Hold down the red button in the bottom center to record video, or tap it once to snap a pic. Alternatively, tap Upload to the right of the record button, and view your camera library to upload a photo or video from there.
5. If you’d like to add more videos or photos to the sequence, follow steps 2 through 4 again.
6. When you’ve created all of your “scenes,” hit the checkmark icon.
7. You’ll then have a chance to edit further, adding text, stickers, additional filters, voiceovers and more.
8. When you’re happy with your video, click Next to add a caption or hashtags, tag friends, add a URL or toggle various privacy options on or off.
9. Post by tapping Post!
Scheduling a TikTok
If you’d rather not post right away, you can use Hootsuite to schedule your TikToks for any time in the future. (TikTok’s native scheduler only allows users to schedule TikToks up to 10 days in advance.)
To create and schedule a TikTok using Hootsuite, follow these steps:
Record your video and edit it (adding sounds and effects) in the TikTok app.
When you’re done editing your video, tap Next in the bottom right corner of your screen. Then, select More options and tap Save to device.
In Hootsuite, tap the Create icon on the very top of the left-hand menu to open the Composer.
Select the account you want to publish your TikTok to.
Upload the TikTok you saved to your device.
Add a caption. You can include emojis and hashtags, and tag other accounts in your caption.
Adjust additional settings. You can enable or disable comments, Stitches and Duets for each of your individual posts.
Note: Existing TikTok privacy settings (set up in the TikTok app) will override these ones.
Preview your post and click Post now to publish it immediately, or…
…click Schedule for later to post your TikTok at a different time. You can manually select a publication date or pick from three recommended custom best times to post for maximum engagement.
And that’s it! Your TikToks will show up in the Planner, alongside all of your other scheduled social media posts.
This flow works both on desktop and in the Hootsuite mobile app.
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TikTok’s editing effects are a huge part of the app’s appeal. With built-in filters, effects and graphic elements, it’s simple to compose a masterpiece (specifically: a masterpiece set to a Megan Thee Stallion song in which you have flames shooting out your eyes).
1. Tap the + icon to start making your video.
2. Tap the Effects menu to the left of the record button.
3. Scroll to the right to explore the different subcategories of effects, from “Animals” to “Funny.” Tap any of the effects to preview how they’ll look on camera.
4. Under the “Green Screen” section, you’ll find a variety of different ways to layer your video overtop of a fake background. Get experimental! You’ll see a row of photos and videos from your camera roll on top of the effects here. Tap whichever photo or video you’d like to layer onto the green screen and watch the magic (er, technology) happen.
5. When you’ve found the effect you’d like to try, tap out of the effects menu and use the record button to capture your scene.
No high-tech editing moves are needed to pull off this popular TikTok magic trick: just record clips that begin where the last one left off… whether that’s poised in a snap, with your palm covering the lens, or with you totally out of the frame of the camera.
TikTok is always introducing new effects, filters and features, so trending editing tricks are changing daily… like this clone photo effect that’s popping up everywhere. Keep your eye on the Discover tab to stay in the know about what’s trending.
How to navigate TikTok
When you first log in to TikTok and are bombarded by pugs in baths and terrible boyfriends from every angle, it can feel overwhelming. But the five icons across the bottom of your screen are there to offer some structure and comfort to the experience — yes, there is a method to the TikTok madness.
From left to right, they are:
Tap on this icon on the bottom-left of your screen, and you’ll find yourself watching a stream of TikTok content from other users.
In the For You tab, you’ll be delivered fresh content from across the app that the TikTok algorithm thinks you might like.
Want to see what your friends are up to? Swipe over to the Following tab (at the top of the screen) to view a stream of content exclusively from people you follow.
This page will share trending hashtags that you can explore, but it’s also the spot where you can search for specific content, users, songs or hashtags.
Create (the plus button)
Tap this to access the recording screen and create a TikTok! Scroll back up for hot tips on how this section functions, or dig into our 10 TikTok Tricks for beginners.
Here, you’ll find notifications about new followers, likes, comments, mentions and more. Tap the All activity menu at the top to filter by specific notification type.
The Me icon leads to your profile. You can tap the Edit profile button to make changes, or tap on the three dots in the top right to access TikTok’s settings and privacy menu.
How to change your TikTok username
Your username should make it easy for TikTok users to find you on the platform. So, a general rule of thumb is: keep it straightforward (e.g. use the name of your brand as your username) and avoid changing your username if you don’t have a very good reason to do so.
But if you ever need to change your username, the process is simple:
Go to the Profile tab
Tap Edit profile
Type in your new username and save the changes.
You can only change your TikTok username once every 30 days, so make sure to check the spelling before you hit Save.
Note that changing your username will also change your profile URL.
How to find friends on TikTok
One way to find your friends on TikTok is to connect your profile to your contact list or Facebook account.
Go to the Me tab (the bottom right corner).
Tap the human-and-a-plus-sign icon in the top left corner.
Choose to invite friends directly, connect with your phone’s contact list or connect with your Facebook friends list.
To turn off contact sync, you can always go back into your phone’s privacy settings and turn off contact access for TikTok.
Another way to find friends is to search for their usernames. Go to the Discover tab (second icon from the bottom right) and type in their name.
One more option: scan your friend’s TikCode. This is a unique QR code built right into users’ profiles. Scan one with your phone, and you’ll be taken to their profile on your screen… no pesky tapping or typing required.
How to engage with other users on TikTok
Interacting with other users doesn’t just make TikTok a more fun place to be (you know, putting the “social” into social media), but it’s also a critical part of any successful TikTok marketing strategy.
On every video, you’ll find a menu of icons on the right-hand side that allow you to engage and interact with other TikTok-ers. Use ‘em!
Tap the profile icon to go to the user’s profile. (And if your fingers are dainty enough, tap the tiny plus sign to follow the creator.)
Tap the heart icon to like a video. (This gives the creator props and lets TikTok know what kind of content you’d like to see more of!)
Tap the speech bubble icon to leave a comment or read comments.
Tap the arrow icon to share the video with a friend, save it, use the same effect on your own video, or duet or stitch the video to your own fresh take.
Tap the spinning record icon to see which song is being used in the video, and explore other TikToks that use the same clip.
Of course, this is just scratching the surface of all that TikTok is capable of.
Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.