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Link in bio

Link in bio refers to the practice of adding a clickable URL link to your social media profile, usually in an about or bio (short for biography) section.

You can keep the same link in your bio for as long as you want, but we recommend using “link in bio” to promote your latest blog post, company announcement, high-converting product page, or a different important page.

Learn more: How to Add a Link in Bio on Instagram and TikTok to Drive More Traffic