Everything You Need To Know About Facebook Research

Facebook is like a fridge: you know there is nothing new inside, but you check it every ten minutes anyway.”

“A new report found that Facebook has created more than 450,000 jobs. Unfortunately, photos posted on Facebook have ended 550,000 jobs.”

“I want to make a Facebook account and the name will be Nobody, so when I see stupid crap people post, I can Like it. And it will say, Nobody Likes This.”

At first glance, these jokes don’t have much in common, aside from all of them mentioning Facebook. In fact, they are all cheeky user observations about Facebook. The jokes have been shared and liked several thousand times, showing the sentiments they expressed have resonated with many other users.

These observations show how ingrained the social network has become in the everyday lives of its 1.3 billion users over the past decade. With this number of monthly active users, if Facebook was a country, it would be home to nearly 20% of the world population.

That’s what makes this week’s launch of the Facebook Research website huge news in the social network community—an event that affects every user, whether they use Facebook for personal or professional purposes.

The new website is easy to navigate, and provides a summary of all publications divided into four categories: Facebook AI, Data Science, Systems, and User Experience. To save you hours of browsing through the website in search for accessible reading material, we’ve picked the most interesting, strange, and helpful Facebook research of the bunch.

Growing Closer On Facebook: Changes in Tie Strength Through Site Use

TL;DR: Commenting on status updates helps you build relationships better than simply liking them.

Help is on the Way: Patterns of Responses to Resource Requests on Facebook

TL;DR: Want more people to comment on your status updates? Ask your Facebook friends for help or recommendations.

Books That Have Stayed With Us

TL;DR: Can you guess the most influential piece of literature for everyone? Facebook meme shows us what it is according to Facebook users (spoiler alert: it’s the Harry Potter series).

Rumour Cascades

TL;DR: A rumour-sleuthing website helps Facebook track how fast rumours spread on the social network. Linking to a Snopes article, however, still doesn’t stop rumours from being shared.

The Role of Founders in Building Online Groups

TL;DR: Micromanaging your Facebook groups can and will make them fail.

Social Influence in Social Advertising: Evidence from Field Experiments

TL;DR: Want your Facebook ads to perform better? Get people to recommend your product to their friends.

Conduct your own Facebook research by setting up Facebook streams in Hootsuite.

Try Hootsuite Pro free for 30 days!