47 Facebook Stats That Matter to Marketers in 2021
This Facebook statistics list has all the data you need to craft strategy, reports, presentations, and more, including top demographics.
Facebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out 47 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere.
Let’s explore the Facebook stats that will matter to marketers this year.
Mark Zuckerberg launched the first version of “The Facebook” on February 4, 2004. Most high-schoolers have never known a world without Facebook.
There’s no doubt that in those 17 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below.
The company has been working on increasing diversity in its workforce, and the percentage of male employees is trending down from 69% in 2014. But men still make up the majority of workers at Facebook, and they fill a whopping 75.9% of technical roles.
That’s the largest audience segment by age. The next largest group is aged 18-24, representing 23.5% of Facebook’s audience. Only 4.7% of Facebook’s audience is 65 or older, and only 5.8% is 17 or under.
That’s the highest proportion among social networks. There’s an important discussion happening about Facebook’s impact as a source of news, and it’s one all businesses should keep tabs on.
But for marketers, it’s also worth considering what this Facebook stat says about the network’s value as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to something you’re working on, make sure your Facebook followers know about it.
Creating content for Facebook Stories is different from creating content for the News Feed. The pace is faster, the aspect ratio is different, and you’ve got much less text to work with. But Stories have the strategic advantage of appearing at the top of the screen.
Download the complete Digital 2021 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
Yes, they’re using other social networks, as we just showed you. But Facebook is the one most people use most often. Only 16% say they use Instagram most often, and 5% name Twitter as their most-used social media site.
Social listening can help you discover if your own content or products are being misused or misrepresented on Facebook. If you discover a problem, reach out to Facebook for help having the content removed.
Based on “estimation of the geographic location of our users when they perform a revenue-generating activity.”
But remember: The vast majority of Facebook users live outside the U.S. If you sell a product that can ship internationally, or a digital product or service for which geography is not a factor, there’s huge untapped potential here for you to reach ad markets without a lot of competition.
If your Page has more than 5,000 followers, try creating content for this video-specific tab within Facebook.
Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.