When you’re live on TikTok, viewers can ask questions and engage with you right in the moment. There’s a spontaneity and authenticity that comes with broadcasting live. After all, you’re uncut, unedited, and uncensored! Anything could happen, and the chaos is thrilling (not to mention live streams are a great way to drive social commerce, too).
Whether you’re hosting a series, having a conversation, sharing a tutorial, or putting on a performance, live streams create opportunities to flex your skills and build your brand.
One unique benefit of going live on TikTok: if you’re over 18 years old, viewers can send you virtual gifts, which you can then exchange for cash. You can use this feature to raise money for charity, too—though the “exchange rate” isn’t great.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
What are TikTok Lives?
TikTok Lives are real-time broadcasts that people watch on the TikTok app. They’re usually short and tend to be informal. Brands, however, often create more structured Lives, like in the case of a cooking show, workout tutorial, or product tutorials.
Much like Facebook Live and Instagram Live videos, TikTok live has quickly become a popular way of communicating. Brands can build trust, educate their audience, and increase engagement.
How many followers do you need to go live on TikTok?
You need 1,000 followers to go live on TikTok. And, you need to be at least 16 years of age. There is a rumored workaround for the 1,000 follower minimum — something we tried ourselves, but it didn’t work. Maybe you’ll have better luck? More on that below!
How to go live on TikTok
Here’s how to go live on TikTok if you have access to the platform’s live streaming capabilities.
1. Tap the Create icon on the home screen (that’s the plus sign on the bottom of the screen).
2. Swipe left all the way to LIVE in the bottom navigation, pick an image, and write a title for your stream. Remember: The title and cover image need to entice folks to click on your video, so make sure they grab your viewer’s attention!
We’d been hearing some rumors that there was a workaround to go live, even without 1,000 fans. Though we definitely don’t endorse non-TikTok-approved hacks, we did have to try it.
Basically, the alleged workaround involved filing a support ticket (a.k.a., a lie) claiming that you used to have LIVE access and asking the customer service rep to “reinstate” this privilege.
But, long story short, we tried this hack, and it didn’t work.
You might have better luck than us. Here’s the suggested protocol:
1. To file this report, go to your profile and select the hamburger menu in the top right corner.
2. Go to Settings and Privacy
3. Scroll down to Report a problem
4. Under Popular, hit “I can’t start a LIVE”
5. From here, hit “No”
6. Then, fill out a report that says you could previously start a live broadcast but no longer can. Submit your report and wait for a representative to get back to you!
Apparently, this hack has worked for many before. But not for us. If it doesn’t work for you either, you’d better get to work building engagement to drive up your fan count organically.
7 tips for going live on TikTok
Live streaming is a big draw for content creators, marketers, and brands on the app. But if you’re new to TikTok, the idea of going live can be a bit daunting.
Going live without an audience, messing up on screen, or just generally flopping can be easily avoided. Don’t worry — we got you.
Here are seven tips to help you make the most of your TikTok Live experience.
Don’t wing it
Live streaming can be nerve-wracking, and if you’re not prepared, things can quickly go off the rails. Before you go live, take some time to plan out your content and rehearse what you’re going to say.
You’ll be less likely to get tongue-tied or cover up an awkward silence with an even more awkward dance move. Trust me, your TikTok followers will thank you for it.
Collaborate with friends
Collaborating with like-minded accounts will help you reach a wider audience and get more exposure for your brand. Or, consider teaming up with influencers. Their larger followings will help amplify your reach and help you connect with potential new fans.
Don’t be afraid to find someone to interview. Interviews are a great way to provide valuable content and connect with your audience on a personal level.
Give people a reason to attend
Whether it’s offering exclusive content or hosting a giveaway, make sure your viewers have an incentive to tune in. TikTok is all about entertainment, so find a hook that will make your live stream interesting and worth watching.
Ask yourself, what makes your live stream unique? Consider what will make people want to stick around for the entire broadcast. Finally, make sure it’s interesting. Live streaming is all about engaging with your audience in real-time. Keep the conversation flowing and make sure there’s never a dull moment.
Promote in advance
By promoting your stream in advance, you’ll have a better chance of attracting an audience.
You can promote in a number of ways, the most popular of which is posting about it on social media. You’ll want to cross-promote your posts on all of your social channels to reach the maximum number of people possible. And, of course, you can use Hootsuite to schedule this promotional, multi-channel campaign.
You might even end up creating other content that promotes your stream. Maybe you’re conducting an interview and want to link off to a landing page that has more information about the event. Be sure to shorten your URL before you post it.
The key is to start promoting your stream a few days in advance so that people have time to clear their schedules and tune in.
If you’re a Creator, you can promote your stream with a TikTok LIVE Event. LIVE Events are a TikTok feature where creators can let their audience know when they’ll be going LIVE in advance. People can register for your event and get notifications prior. And now, you can even do paid promotions through TikTok.
Roughly 30 minutes is a good length for a TikTok live video — depending on your content. You want to engage your audience for long enough that they won’t leave before you’re ready to end.
Planning for 30 minutes gives you enough time to
accomplish your goals
engage your audience (don’t forget about the chat!)
leave you with a buffer for anything that might derail the stream
Set the scene
Set up your space in a clean area with an atmosphere you can control. Make sure you have a stable filming surface with good lighting. A ring light, for example, will make your live stream look more professional.
Be aware of your surroundings and make sure you won’t be interrupted while you’re filming. The last thing you want while you’re filming a professional product review video is to have your husband burst in asking whether or not you remembered to buy toilet paper.
You can’t edit your live videos, so try to mitigate any potential problems beforehand.
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