Find out what the Nextdoor app does, how you can use it, and the best tips for you to optimize your presence on the social network.
The Nextdoor app is a social media platform for neighborhoods. The idea behind the app is to help neighbors communicate with each other, organize local events and share information about what’s happening in their community.
Nextdoor also has a business page that lets you promote your company locally by interacting with members of your neighborhood and surrounding areas.
In this article, we’ll cover how to set up a Nextdoor business page and some metrics you should track as well as some benefits of using the app for marketing
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Nextdoor is a social networking app for neighborhoods. The company provides a private online network to keep residents informed of the latest in their neighborhood and help build stronger communities around the world. The Nextdoor app is now used in more than 260,000 neighborhoods worldwide, including in the United States, the United Kingdom, Netherlands, Germany, France and Australia.
Thousands of public agency departments use the app. And businesses have earned upward of 40 million recommendations on Nextdoor.
Nextdoor describes itself as “The neighborhood hub for trusted connections and the exchange of helpful information, goods, and services.” Nextdoor requires new users to prove where they live before signing up. This can be done by phone or postcard.
The strength of the Nextdoor social network relies on how close neighbors are to each other. Nextdoor starts with the local community, stays true to what a neighborhood really means, and offers targeting tools so that brands can find their audience right down to the postal code.
Nextdoor is an app that people and businesses use for a variety of reasons. Here are a few of the most common uses:
You can find and share crime updates in your neighborhood, report graffiti or streetlight outages, or help other users connect with reliable babysitters. Nextdoor is also a great place for sharing alerts about upcoming sales from local shops.
Businesses use Nextdoor to:
Want to create a business profile on Nextdoor? This is a step-by-step guide.
Now that you’ve created your Nextdoor business account, here’s how to set up your profile so people can find you easily.
It is easy to promote your business on Nextdoor in several ways. Get recommendations from local users first. Then, engage your users by responding to their questions and comments. You can also run Local Deals ads on Nextdoor.
Your business will not appear in Nextdoor searches until it has three recommendations from neighbors. Nextdoor suggests that you share your business on other networks to help grow your profile.
Nextdoor members can write posts, tag businesses, mention them in posts or send private messages to business pages.
To respond to comments:
To respond to private messages:
Local Deals are the primary paid product on the Nextdoor platform. Here’s how to create them.
Here’s how to use Nextdoor to build a strong presence on the platform for your business or organization.
If you don’t ask for recommendations, willing customers may not know to provide them. If you do, they can improve your search ranking, reach, and standing in your local community.
Post a sign in your storefront, send an email, or write A blog post, or share that you’re on Nextdoor on social media. Remember that only your local neighbors and nearby neighbors can make the best recommendations.
The first paid product to show up on Nextdoor is Local Deals. These ads show in the Businesses section of your business page, on the Daily Digest newsletter, and in relevant searches.
To create one, you must offer a local deal. What could that be? Anything. It all depends on what your goals are and how much money you want to spend on the campaign.
For example, La Fiorentina, an Italian restaurant in Florida, used Local Deals to stay busy during their down season.
On social media, customers expect businesses to respond to their questions quickly. On Nextdoor, the difference between a good and bad response rate can make all the difference in whether or not someone gives your business a second chance.
If you find yourself getting asked the same questions often, create a bank of FAQ responses. Consider updating your profile with answers to common questions as well.
Say thanks to your recommendations, too. Take advantage of Nextdoor’s react buttons!
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