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All You Need to Know About Instagram Creator Accounts

What makes an Instagram creator account different from a business profile? They’re pretty similar, but there are a few key differences.

Colleen Christison June 22, 2022
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Are you curious about how Instagram creator accounts differ from other profiles? Or whether or not an Instagram creator profile is right for you? 

You’re not alone. 

Instagram’s growth in 2021 made its popularity with creators skyrocket. Those impressive stats don’t lie!

In fact, “50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers” make up the creator economy. Instagram created creator accounts with people like these 50 million in mind. 

By the end of this article, you’ll understand what Instagram creator profiles are and whether or not they’re right for you. As a bonus, we’ve also included how to sign up for one if you decide it’s your vibe. 

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is an Instagram creator account?

An Instagram creator account is a type of Instagram account created especially for content creators. It’s a lot like an Instagram business account but designed with individual creators instead of businesses in mind.

Creator accounts are meant for:

  • influencers, 
  • public figures, 
  • content producers, 
  • artists, or 
  • folks who want to monetize their personal brand. 

When you upgrade to an Instagram creator account, you get access to features that allow you to:

  • better control your online presence, 
  • understand your growth metrics, and 
  • easily manage messages. 

Instagram introduced creator accounts in 2018 to encourage influencers on the platform. 

(Looking for the other Instagram feature for creators, Creator Studio? Creator Studio is more like a desktop dashboard for your creator account — check out our blog for more info)

What special features do Instagram creator accounts include?

Detailed follower growth insights 

Understanding your follower growth and activity is a priority for influencers and creators. Creator accounts give you access to an in-depth insights dashboard. Here, you can access data on your followers and how they engage with your account. 

For example, influencers and creators can now map new content with net follower changes. This will help you see what’s resonating, so you can keep producing the right type of posts and grow your following.

One thing to note: You can only access the Instagram insights dashboard on mobile. If you’re looking for insights on your desktop, you’ll have to head to Creator Studio

Streamlined messaging 

Creator accounts mean access to DM-filtering options! That’s right — say goodbye to the swamp of DMs in your inbox. 

Creators can filter by three new tabs: 

  • Primary (comes with notifications), 
  • General (no notifications), and 
  • Requests (messages from people you don’t follow, no notifications).  

These filters allow you to split friends from fans (and trolls from, well, everyone). You can also flag important conversations, ensuring you never forget to reply. 

Instagram creator account inbox

Instagram creator account primary inbox

Looking for message-related time-savers? Creators can generate saved replies so you can personalize keyboard shortcuts for standard messaging. These are a life-saver when you’re constantly answering the same questions via DM. 

Here’s how to make your own: 

  • Click the hamburger icon (top right corner) on your profile page. 
  • Hit Settings, scroll down to Creator and navigate to Saved Replies. 
  • Create custom keyboard shortcuts.
  • Save your shortcuts and start saving time in your DMs. 

Scheduling options 

Unfortunately, creator account users can’t connect to any third-party scheduling apps. If you’ve got one of these accounts, you’ll have to schedule your feed and IGTV posts using the Creator Studio dashboard

In your Creator Studio dashboard, hit the green Create Post button in the top left corner. Then, upload your content, write your caption, and any other information you would like to include. Then, hit the drop-down arrow next to Publish in the bottom right corner. 

Scheduling posts using Instagram creator studio

Click the Schedule option and choose your date and time, and voila! You’re set. 

Profile control & flexibility 

You decide what people see on your creator account. You can display or hide your contact information, CTA, and creator label. 

And you can choose your preferred contact choice on your profile (including call, text, and email). This way, you can list a specific business contact and keep your private life private. 

Shoppable posts 

If you sell products or give recommendations, a creator account allows you to create shoppable posts and tag products. When someone clicks on your tag, they’re taken to a product description page where they can get more information or make a purchase. 

This feature is great for influencers who work with or recommend multiple brands. If this sounds like you, a creator account may be right. 

Note: You need the brand you’re featuring to give you approved access to their products to be able to tag them.

Try these 31 little-known Instagram features and hacks (for any type of account).  

Instagram creator profile vs. business profile

Still not sure whether you should have an Instagram creator profile or a business profile? Here are five notable differences between the two accounts. 


Notably, creator accounts have more specific options to say what you do or who you are. These label options tend to be related to the individual — writer, chef, artist, etc. 

On the other hand, business accounts offer professional industry-related labels for your account, like advertising agency, sports team, or business center. They’re great for company accounts or anyone who’s speaking for a larger group, not just themselves. 

In short: 

  • Business accounts = great for corporations, organizations and companies
  • Creator accounts = great for individuals 

For creators, being specific with your category can allow you to niche down and find your community. For business accounts, understanding your industry category shows your audience what you can do for them.

But wait! A business profile might still make better sense even if you’re an individual creator. Keep reading for more differences.


Both business and creator accounts allow you to share your email address and phone number. This makes for an easy contact method for interested collaborators or customers. 

Only business accounts, though, can add in a location. This can be useful for organizations with a head office, cafe location, or any official brick and mortar location.

You can hide your contact information on either account if you prefer DMs. 

Call-to-actions (CTAs) 

Instagram CTAs sit under your bio on your profile. If you’ve enabled contact information on your account, your CTA will be next to that. 

Business accounts use the Order foodBook now, or Reserve CTAs.

call to action buttons available for instagram business profiles

On the other hand, a creator account can only use the Book Now or Reserve CTAs. 

If you’re in the food and beverage services, then a business account may be right for you. 

Shoppable options 

Business and creator accounts on Instagram do have one main ecommerce difference: shoppable options. 

As we mentioned above, you can tag shoppable products from brands that have approved access. Business accounts, however, can add a Shop to their profile, tag shoppable products in posts and Stories, and access Shop insights. 

set up instagram shopping for business accounts

A business account may be right for you if you’re predominantly trying to sell products on Instagram. And, good news for you, Instagram Shopping is one of 12 Instagram trends for 2022 our experts have predicted. 

Third-party app access 

Third-party apps — like Hootsuite, our favorite — can help you:

  • Schedule posts, 
  • Stay organized with your community management and engagement, 
  • and provide you with in-depth analytics. 

Unfortunately, the Instagram API doesn’t allow third-party app integration for creator accounts. But if you use a business account, you can. 

If you manage multiple accounts, a business account may be right for you. 

How to switch to an Instagram creator account

Step 1: Go into your settings

Go to your profile and click on the hamburger menu in the top right corner.

Instagram profile settings menu

Then click on Settings, sitting at the top of the list. Then, select Account

Account option under Settings in Instagram

If you have a personal account, select Switch to Professional Account. 

If you have a business account, select Switch to Creator Account.

Note: You may also be prompted on your profile page by Instagram to switch to a professional account. This does the same as above. 

Option to switch to professional Instagram account

Step 2. Create your account

Choose the label that best describes who you are or what you do from the list provided. Then, you can decide whether or not you want this displayed on your profile. 

Instagram creator account labels

At this point, Instagram may ask whether you’re a creator or a business. Click Creator, then next. You’ll be prompted to set up your professional account. 

Here, you can choose from the following list of steps to help you get acquainted with your creator profile:

  • Get Inspired 
  • Grow Your Audience 
  • Share Content to View Insights 
  • Explore Professional Tools 
  • Complete Your Profile 

Instagram creator account set-up process

You’ll be asked whether or not you’d like to share logins using the Accounts Center. If you skip this step by clicking Not now, you can always set it up later. 

You’ll be brought to the Set Up Your Professional Account page. Here, you can browse your new features and tools. 

Step 3: Check out your new features and tools 

If you’ve clicked off the Set Up Your Professional Account page, you can still access it by clicking on the “# of 5 STEPS COMPLETE” bar at the top of your profile. 

Instagram profile view with number of set-up steps remaining

You’ll have a bar graph icon in the top right corner of your profile page. Click this to access your Professional Dashboard

Instagram profile view with insights bar graph icon

Your Professional Dashboard is where you can find your account insights, access your tools and discover tips and resources. 

Instagram account professional dashboard

Head here for more on Instagram analytics.

Head back to your profile page. From here, hit the hamburger menu in the top right corner. Hit Settings, then navigate to Creator. Under this tab, you can manage more features like: 

  • Ad payments 
  • Branded content 
  • Branded content ads 
  • Saved replies 
  • Frequently asked questions 
  • Connect or create 
  • Minimum age 
  • Monetization status 
  • Set up Instagram Shopping 

Instagram creator account features menu

How to turn off a creator account on Instagram

Decided that creator life isn’t for you? Going back to a personal Instagram account is easy. But, you will lose the analytic data that you’ve collected so far. And, if you choose to go back to a creator account, you’ll need to re-sign up. 

Simply head back to your Settings (in the hamburger menu on your profile). Navigate to Account. Scroll down to Switch account type at the bottom and click Switch to personal account

Note: You can also switch to a business account here. 

Can you have a private creator account on Instagram?

You cannot have a private creator or business account on Instagram. You’ll first have to switch back to a personal account to go private. 

Instagram business accounts can't be private, according to this pop-up

Sorry! We don’t make the rules. 

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By Colleen Christison

Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.

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