Latest updates

Social media advertising

Facebook Conversions API: Everything Marketers Need to Know

Experiments Social media advertising

Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?

Customer service Social media engagement

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Experiments Social media engagement

Experiment: Do Long Captions Get More Engagement on Instagram?

The Top Instagram Updates You Need to Know: April 2021

Experiments Social media engagement

Experiment: Do Photos With People Perform Better on Instagram?

New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Content creation Social video

Everything You Need to Know About LinkedIn Video

Experiments Social media engagement

Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?

The Top Facebook Updates You Need to Know: March 2021

Experiments Social video

Experiment: Do Reels Improve Your Overall Instagram Engagement?

Guide Social media strategy

How to use Facebook Stories for business: The complete guide