YouTube comments allow for dialogue between your brand and your followers. But moderating them can quickly become a full time job.
It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy, then your brand needs to pay attention to YouTube comments too.
YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.
Plus, comments play an important role in the YouTube algorithm. And 70% of what people watch on YouTube is determined by the algorithm.
In this article, you’ll learn:
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There are several settings options for YouTube comments. You can decide which makes most sense for your brand.
To select the comments settings for all the new YouTube videos you publish:
1. Sign into YouTube Studio
This will bring you to your YouTube channel dashboard.
2. Navigate to Settings
Find the three horizontal lines in the top left hand corner. Scroll down to find Settings.
3. Select Community
You’ll see two tabs here. In the Automated Filters tab, you can choose to add moderators, hide specific users and block specific words. Click on the Defaults tab to open up your comment settings.
Then, you can choose:
In this same section of your YouTube Studio Settings, you can choose the option to disable comments for new videos.
You can also turn off comments on individual YouTube videos. This overrides your general settings.
For example, if there is only one video your brand doesn’t want comments on:
As new comments appear on the videos your brand shares, you might notice this label or tag:
YouTube marks certain comments and replies with a Highlighted Comment or Highlighted Reply tag. This is an automated feature.
Think of this as YouTube’s way of bringing your attention to new activity that could be relevant to you. It makes it easier for you to interact with new comments, navigate the comments section and interact with YouTube comments.
A few things to keep in mind:
First, what goes into writing a good comment on YouTube?
Whether you’re writing a new comment on behalf of your brand or posting a comment in response to another YouTube user’s video, the principles of writing for social media are the same.
A good YouTube comment strategy also includes:
Your brand can also comment on another brand’s YouTube videos. This interaction can help you form partnerships and relationships with other brands. It can make your brand more visible to future subscribers. And it shows you’re paying attention to conversations happening outside your own brand.
Here, you’ll learn how to moderate comments directly in YouTube and also in Hootsuite.
To reply to YouTube comments natively, log into YouTube Studio. Then navigate to Comments in the menu.
Depending on how you’ve set your brand’s YouTube comment settings, you will see public comments under the Published tab or unpublished comments in the Held for Review tab. There might also be comments for you to review under the Likely Spam tab.
To reply:
You can also moderate YouTube comments in Hootsuite, alongside your other social channels. After adding YouTube as a social network to your Hootsuite account:
Create a My Videos stream in your Hootsuite dashboard
This will collect all your published videos in one column.
To do this, navigate to Streams then click Add Stream. Make sure you’ve selected YouTube. Then, you will see the following options:
Add a Published Comment stream
This stream will list all your public comments in one place.
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Manage YouTube comments on a specific video
Click on the More Actions button in the bottom right hand corner of the video. Choose Create Comment Stream. This creates a new column in your dashboard, with YouTube comments on that one video.
Moderate unpublished comments
You can also add a Moderate Stream in Hootsuite. Here, all comments awaiting your approval will be listed in one column.
Find detailed information on moderating comments using Hootsuite here.
In YouTube, click the menu option under the Published tab. Then, filter a comment by:
In Hootsuite, add a search stream to your dashboard. This pulls YouTube content and comments containing the keyword you set, making it easier for you to find, like and comment on that content.
For example, create a search stream containing your brand name or keywords associated with your brand. Instead of manually searching for content to interact with, it’s pulled directly into your Hootsuite dashboard search stream.
There are two ways to delete YouTube comments natively.
If you’re holding all comments for review:
You can view comments before they are made public. Instead of clicking the check mark to approve the comment, click the trash can to delete it.
If comments automatically publish:
To delete a YouTube comment that is live, navigate to the Published tab in the Comments section of YouTube Studio. Click on the three vertical dots next to the comment you want to delete. Select Remove.
This process is very similar if you’re moderating comments in Hootsuite.
To delete a comment that is already live, navigate to your Published Comments stream. Click the More Actions option — the three vertical dots next to the comment you want to delete — and click Remove.
If you’re moderating comments before they go live, click the Delete option on the comment under the Moderate stream.
In the Comments section of YouTube Studio, click the flag to report the comment. This option is available in both the Published and Held for Review tabs.
It works the same way in Hootsuite. Choose the yield symbol until the More Actions button to report a comment. You’ll find this option in both the Published Comments and the Moderate streams.
To see all the public comments your brand has ever made, view your YouTube comment history.
First, make sure your YouTube History is on in your settings:
Make sure you’re in your YouTube Channel, rather than YouTube Studio.
Then, click on the three lines in the top left hand corner of your screen. Scroll down the menu options until you find History in the dropdown menu.
All the public comments you’ve ever made will show here, including your replies. If a video you commented on has since been deleted, that comment won’t show here.
Here’s how to edit comments you’ve made on one of your brand’s YouTube videos:
Click on your profile icon in the top right hand corner and select Your Channel.
Click on the menu in the top left hand corner of your screen. Scroll to History in the dropdown menu.
Click on the three vertical dots next to the comment you want to edit. This will bring up two options: Edit and Delete.
This will take you to your video. Now, type in your changes and click save.
Now, you’re equipped with all the tools and information you need to handle YouTube comments.
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