These 5 Brands are Nailing It on Pinterest

By Hannah Clark • 4 months ago • 0 Comments

pinterest hannahWhen it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important to not overlook this image sharing social network.

Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.

Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.

There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest.

L.L. Bean ~ 5.5 Million Followerll bean pinterest

From fashion, to the outdoors and wildlife, to outdoor activities and wedding themes, L.L. Bean has 29 different boards that cover images types and subjects for all of its different fans. Their “Woodland Creatures” board has 4.5 million followers, showing just how well this brand knows how to attract customers.

They recently added boards that are just in time for the holidays. “Great Gifts for Guys” has over 65,000 followers and features pins like their sweaters, boots and jackets. Make sure to check this brand out when surfing through the Pinterest boards.

 Nordstrom ~ 4.4 Million Followers

Screen Shot 2013-12-09 at 7.16.26 PM

Nordstrom’s 64 boards feature all kinds of fashion, DIY, decor and designer boards for their large number of followers (and shoppers) to enjoy. Their most popular board, “Our Favorite Things” has over 4.2 million followers and features mostly wedding related content. I couldn’t help looking through it and now I have plenty of ideas for my future wedding (full of flower crowns, flowy bridesmaid dresses, and awesome table setting ideas).

Nordstrom also saw the opportunity in holiday marketing and have added boards like “Great Gifts” and “Stocking Stuffers”. There is a lot there to inspire your own wish list.

Lowe’s ~ 3.5 Million Followerslowes pinterest

Need tips on how to style your kitchen, or maybe you’re looking for inspiration for your next party- Lowe’s Pinterest page can help. You can find 55 different boards full of  home improvement tips, color-themes, grilling, man-caves and more. Lowe’s is consistently pinning their favorite DIY projects and instructions.

Lowes’ most popular board, “Build It!,” gives it’s 3.4 million followers all kinds of DIY projects. This board doesn’t feature much of Lowe’s merchandise, and instead is full of pins of projects from outside sources. Here you can learn “How to Make a House Shaped Planter” or get inside information on how to transform your old furniture into something unique, stylish and just like brand new.

Everyday Health ~ 3.7 Million Followers

everyday health on pinterest

Everyday Health’s range of 54 boards include all kinds of recipes, weight loss success stories, guest boards and lifestyle topics. Not only will you see boards by famed nutritionists, but also tips on getting that toned booty.

Many boards also have inspirational quotes and sayings, which will give you that extra push you needed to keep living a healthy lifestyle.

Etsy ~ 360,107 followersetsy pinterest

Etsy channels into some of the most popular categories on Pinterest. Their range of 91 boards is full of crafts, jewelry, home goods and clothing. Each other their boards is extremely colorful, and shows just how diverse Etsy really is. Because of this, there is a huge variety of topics; something for everyone.

Etsy’s board “Cool Spaces” will have you dreaming of home decor changes and house renovations in no time. The nearly 250k followers of this board get to see content that is from all over the web, encouraging pinners to get out and see what they can do for themselves.

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Author: Hannah Clark

Hannah Clark has written 83 posts for the HootSource blog..

Hannah is a Marketing Coordinator at HootSuite. She writes news items and features for the HootSource blog.

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5 comments
Jim
Jim

This article is misleading, as it doesn't indicate whether or not any of these brands were "blessed" by Pinterest as a seed account (which all likely were). When that happens, follower counts go through the roof

kathedrick
kathedrick

Thanks for the info...

Now all we need is to have the ability to post to Pinterest using Hootsuite. 

ingridhartPM
ingridhartPM

Excellent story.  I particularly like that not all of these brands are retail-oriented.  Thanks a bunch!

evanlepage
evanlepage moderator

@kathedrick Hi @kathedrick

While Pinterest is not available for HootSuite's dashboard, ViralTag for Pinterest offers you the ability to Pin, schedule and analyze Pinterest content from your dashboard. ViralTag for Pinterst is a premium (paid) app, and can be purchased and added to your dashboard from the App Directory.


Additionally, you can visit HootSuite's Feedback Forum and vote for Pinterest to be incorporated into the dashboard. 

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