Facebook Pages Best Practices is now available for you to read, download and share with clients and colleagues. Curious about Edgerank and what makes a Facebook post? Keep an eye on @HootWatch for more articles and let us know your top tips in the comments.
Author: Ashley Jane Brookes
Ashley Jane Brookes has written 90 posts for the HootSource blog..
Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide.
Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.
I just noticed this happening after not getting any interaction on my posts. I did an A/B test and a post made directly in FB shows up in the Newsfeed, while a post made through Hootsuite does not - with added video/picture or not. Has FB changed its API again?
I have a business page on FB with around 6k "likes" and now feel that with the new updates made to FB, nobody is seeing my posts. I barely get any "likes" on my posts or comments for that matter. Are these going unnoticed? Are there settings I may be missing for better visibility? Need help.
Thank you for the post it has answered some questions and confusion I've had about the news feed lately.
Facebook needs to stop changing stuff willy nilly. I was happy with my newsfeed when I decided what did or didn't show up... I hate that now I have to go visit all the pages I've liked to see their promotions or updates because I'm just a looker and rarely comment... Not happy with the current news feed.
And the trend feed isn't helpful I'm on FB a lot but I liked being able to catch up just by scrolling down and seeing things instead of having to scroll through the trend feed and then hover over/click on something that might be interesting just to see if it is or isn't...
Really, the newsfeed is total baloney now. I'm a user who also has a business page. First off, as a user, I am now not receiving updates from certain pages that I have liked that maybe are an "annual" type of group (i.e. Cal Poly's Rose Parade Float). Since they're not active year-round on their page, I am now not seeing their posts on my wall as we get closer to New Year's and they've ramped up their weekly/daily posts for volunteers, etc. (I noticed them on the ticker ... which is a huge irritant and a privacy issue, IMO.) And they're not going to "Buy" advertising because they're a fully volunteer group.
Also, as a small business owner, I also believe my posts are now not being seen on a regular basis by my small amount of fans. Why should I throw out a ton of hyperbole daily and waste my fans' time just to get a higher rank on FB? I should only have to post when I have something important or new to share, not to waste bandwidth.
I am fully, completely unhappy with the curent newsfeed on FB.
I'm a user, not a business. And I am disgusted that half of what shows up in Hootsuite does NOT show up on my Facebook newsfeed. I want to control what pages show up! Right now, it's like I go to Facebook itself just to see what "they" decided to show me, but over to Hootsuite to see the real deal -- all the posts that are coming through. And there's no way to complain about this to Facebook -- no way to change it. Ridiculous from a user point of view. If I were a page owner / business, I'd be mad that people weren't seeing my posts EVEN THOUGH they liked my page! Come on, Facebook, let users decide what they want to see!
We're having the same problem. We've got a following of about 6000. We posted two comments in the same hour, one directly into Facebook and the other through Hootsuite. 24 hours later the Impressions counter showed 1300 impressions for the direct post and only 300 for the Hootsuite post. That is a problem. It's as if Facebook is filtering our services such as Hootsuite. Are there any plans to resolve this?
I've noticed posts I've made via Hootsuite are suddenly not arriving in Top Stories for our large (20k) page following, despite a long history of good, non-spammy interaction with readers.
Does EdgeRank take HS into account? We're a small company with a big social media presence, and we need to be able to use HS's dash and scheduling options without getting cut off from our audience. I'd love to hear your input on this--it's a very serious problem that's cut our traffic in half.
It would be nice to be able to read or maybe even print out the document. Also the Slideshare never seems to load. Interesting but it would be nice to be able to properly read and save it for reference.