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Facebook Insights ~ HootSuite Adds New Ways to Analyze Social Media Efforts

By Ashley Jane Brookes | 4 years ago | 35 Comments

HootSuite and Facebook Insights
Marketing professionals are always seeking more ways to know what’s working with their campaigns and initiatives. Now with Facebook Insights added to HootSuite, you can quickly see the interaction on your Pages from within your social media dashboard.

New Ways to Analyze

HootSuite’s Facebook Insights integration allows you to monitor all your Facebook Pages from one dashboard. This is especially handy for members of your HootSuite team who are not admins of your Facebook Pages.

Facebook Insights
HootSuite integrates Facebook Insights into the social media dashboard

You’ll see charts displaying:

  • New fans to your Page
  • Demographics including: region, age, gender
  • Amount of Page comments
  • Number of “likes”
  • New discussions
  • Number of new wall posts

You’ll also see historical comparisons to see which way your pages are trending. And, like other stats in HootSuite, you can create a printable report to share with your colleagues, clients and executives.

Analysis in HootSuite

Clicks – First came Ow.ly click-through statistics with breakdowns by message, date range, region, and referrer – plus exportable reports in PDF or CSV.

Web – Then we added Google Analytics integration to display your web stats in your dashboard including a social traffic overlay to show trends.

RTs – Next, we added a list of Most Popular messages and Retweet info with avatars to show who shared your message along with a list of influencers who mentioned your Twitter handle.

Pages – Now with Facebook Insights, you have another powerful way to analyze your campaign’s success without switching screens and logging in elsewhere.

HootSuite Enterprise Account

Add Facebook Insights

Get started by adding your Facebook Pages to HootSuite and Pro users will see the Insights tab ready to go.

Facebook Insights is included in the HootSuite Pro plan. Already a HootSuite user? Upgrade by visiting the Billing page.

Not Pro yet? Plans start at $5.99 per month, go Pro today and enjoy a 30 day free trial. Need even more? HootSuite Enterprise users can add Facebook Insights for $100 a month.

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18 comments
Brandon
Brandon

Awesome. Very useful and definitely worth the low monthly price upgrading to Hootsuite Pro.

margo
margo

Quick question - Do Hootsuite analytics only measure posts that are created directly in Hootsuite? Or, does it measure Facebook analytics as a whole, full page? Response would be greatly appreciated.

Thanks.

Jordan Behan
Jordan Behan

Hi Margo,

HootSuite Analytics differ by module. Facebook insights are pulled from the Facebook page, and take all posts made natively and through HootSuite into account.

Twitter modules, such as click stats, will rely on sending through the dashboard.

I hope this helpful!

Jordan

Amit Patel
Amit Patel

Hi,

I am interested to know how the hootsuite populating Facebook user's statistic, because Facebook API is not providing any statistic related data so how hootuite get that data. Mean what is reliability of that statistic.

Let say they are showing data from where user become member in hootsuite? or they are showing data from user's account's full life. let say user crated Facebook since 2 years back and attach that account in hootsuite 1 weeks ago so hootsuite is showing data for 2 years or only for 1 week.

Also about like and unlike statistic if user add like 15 time the 5th week and then after two week user unlike 3 of the like post, so while user view report in current date then 5th week showing 15 like (original one) or it showing 13 like?

This are things are very important me to know before become premium member.

Thanks,

Amit

Andy Au
Andy Au

Hi Amit,

For the assistance with this please contact the Help Desk. The support rangers are best suited to helping you out with this.

Tim McGraw
Tim McGraw

check out fathomresearch.com, you'll get different insights from those guys as well.

Lars Heinemann
Lars Heinemann

Greet idea. We thought about Hootsuite last week, a new good argument.

Kyle
Kyle

This is very impressive. Hootsuite is becoming an indispensable tool.

Jim
Jim

Do you have to post Facebook messages through Hootsuite to see Hootsuite's analytics? Does it show you Facebook analytics even if you don't post through Hootsuite?

Martin
Martin

You don''t need to post through Hootsuite, Hootsuite pulls the analytics straight from Facebook.

Debbie
Debbie

What a great and useful feature! Thanks HootSuite!

martin
martin

Working now. Lovely.

Dan
Dan

hey martin how did you get it to work for you ? I'm still having trouble seeing my Facebook page insights. Do the stats not show in real time or does it require you to post messages through hootsuite to see the stats ?

Martin
Martin

Hi Dan, you need to set it up by logging in via a browser (I use Hootsuite on my mac as a Fluid app and couldn't set it up).

Once you've connected it all and gone through the Facebook permissions bit it should all work. Your posts don't need to go via Hootsuite as Hootsuite pulls the analytics from Facebook directly as far as I can tell.

The stats are also not realtime, they are the same as Facebook which is about 48 hours behind.

martin
martin

Hi,

I've connected with Facebook, my Insights tab is showing but there are no insights. Is there a delay between activating and stats displaying?

Thanks.

Chris
Chris

This is brilliant. I'm looking forward to logging into my Hootsuite and playing around with the new stats. It's also great that I can export the data in excel for even more in-depth analysis. High fives!

Marc
Marc

Great update. Well done.