Facebook Insights ~ HootSuite Adds New Ways to Analyze Social Media Efforts
Marketing professionals are always seeking more ways to know what’s working with their campaigns and initiatives. Now with Facebook Insights added to HootSuite, you can quickly see the interaction on your Pages from within your social media dashboard.
New Ways to Analyze
HootSuite’s Facebook Insights integration allows you to monitor all your Facebook Pages from one dashboard. This is especially handy for members of your HootSuite team who are not admins of your Facebook Pages.
HootSuite integrates Facebook Insights into the social media dashboard
You’ll see charts displaying:
- New fans to your Page
- Demographics including: region, age, gender
- Amount of Page comments
- Number of “likes”
- New discussions
- Number of new wall posts
You’ll also see historical comparisons to see which way your pages are trending. And, like other stats in HootSuite, you can create a printable report to share with your colleagues, clients and executives.
Analysis in HootSuite
Clicks – First came Ow.ly click-through statistics with breakdowns by message, date range, region, and referrer – plus exportable reports in PDF or CSV.
Web – Then we added Google Analytics integration to display your web stats in your dashboard including a social traffic overlay to show trends.
RTs – Next, we added a list of Most Popular messages and Retweet info with avatars to show who shared your message along with a list of influencers who mentioned your Twitter handle.
Pages – Now with Facebook Insights, you have another powerful way to analyze your campaign’s success without switching screens and logging in elsewhere.
Add Facebook Insights
Get started by adding your Facebook Pages to HootSuite and Pro users will see the Insights tab ready to go.
Facebook Insights is included in the HootSuite Pro plan. Already a HootSuite user? Upgrade by visiting the Billing page.
Not Pro yet? Plans start at $5.99 per month, go Pro today and enjoy a 30 day free trial. Need even more? HootSuite Enterprise users can add Facebook Insights for $100 a month.
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Great update. Well done.
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This is brilliant. I’m looking forward to logging into my Hootsuite and playing around with the new stats. It’s also great that I can export the data in excel for even more in-depth analysis. High fives!
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Hi,
I’ve connected with Facebook, my Insights tab is showing but there are no insights. Is there a delay between activating and stats displaying?
Thanks.
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Working now. Lovely.
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Dan Reply:
November 27th, 2010 at 8:29 pm
hey martin how did you get it to work for you ? I’m still having trouble seeing my Facebook page insights. Do the stats not show in real time or does it require you to post messages through hootsuite to see the stats ?
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Martin Reply:
December 9th, 2010 at 12:33 pm
Hi Dan, you need to set it up by logging in via a browser (I use Hootsuite on my mac as a Fluid app and couldn’t set it up).
Once you’ve connected it all and gone through the Facebook permissions bit it should all work. Your posts don’t need to go via Hootsuite as Hootsuite pulls the analytics from Facebook directly as far as I can tell.
The stats are also not realtime, they are the same as Facebook which is about 48 hours behind.
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What a great and useful feature! Thanks HootSuite!
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Do you have to post Facebook messages through Hootsuite to see Hootsuite’s analytics? Does it show you Facebook analytics even if you don’t post through Hootsuite?
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Martin Reply:
December 9th, 2010 at 12:34 pm
You don”t need to post through Hootsuite, Hootsuite pulls the analytics straight from Facebook.
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This is very impressive. Hootsuite is becoming an indispensable tool.
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This feature is great and very useful! Thanks so much HootSuite!
Regards,
Sarah
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Greet idea. We thought about Hootsuite last week, a new good argument.
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check out fathomresearch.com, you’ll get different insights from those guys as well.
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