Facebook Insights ~ HootSuite Adds New Ways to Analyze Social Media Efforts

By Ashley Jane Brookes | 5 years ago | 35 Comments

HootSuite and Facebook Insights
Marketing professionals are always seeking more ways to know what’s working with their campaigns and initiatives. Now with Facebook Insights added to HootSuite, you can quickly see the interaction on your Pages from within your social media dashboard.

New Ways to Analyze

HootSuite’s Facebook Insights integration allows you to monitor all your Facebook Pages from one dashboard. This is especially handy for members of your HootSuite team who are not admins of your Facebook Pages.

Facebook Insights
HootSuite integrates Facebook Insights into the social media dashboard

You’ll see charts displaying:

  • New fans to your Page
  • Demographics including: region, age, gender
  • Amount of Page comments
  • Number of “likes”
  • New discussions
  • Number of new wall posts

You’ll also see historical comparisons to see which way your pages are trending. And, like other stats in HootSuite, you can create a printable report to share with your colleagues, clients and executives.

Analysis in HootSuite

Clicks – First came Ow.ly click-through statistics with breakdowns by message, date range, region, and referrer – plus exportable reports in PDF or CSV.

Web – Then we added Google Analytics integration to display your web stats in your dashboard including a social traffic overlay to show trends.

RTs – Next, we added a list of Most Popular messages and Retweet info with avatars to show who shared your message along with a list of influencers who mentioned your Twitter handle.

Pages – Now with Facebook Insights, you have another powerful way to analyze your campaign’s success without switching screens and logging in elsewhere.

HootSuite Enterprise Account

Add Facebook Insights

Get started by adding your Facebook Pages to HootSuite and Pro users will see the Insights tab ready to go.

Facebook Insights is included in the HootSuite Pro plan. Already a HootSuite user? Upgrade by visiting the Billing page.

Not Pro yet? Plans start at $5.99 per month, go Pro today and enjoy a 30 day free trial. Need even more? HootSuite Enterprise users can add Facebook Insights for $100 a month.

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quickthinker 5pts

Is there a way for me to find out who liked my Facebook page and thank them using Hootesuite?

Hootsuite_Help_Desk moderator 5pts

Hi @quickthinker,

Thanks for reaching out to us, my name is Camille from the Help Desk and I'd be happy to assist you in this matter!

As it turns out due to privacy reasons, we don't release information on who would like your Facebook's posts. Usually when counting likes on a page we give a generalized view; for example when running an Analytics report we give the count of likes but not reveal on who provided those likes.

Hopefully this provided insight to your inquiry, if we can assist further with any questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite


Camille | Customer Advocate | hootsuite.com/help

Brandon 5pts

Awesome. Very useful and definitely worth the low monthly price upgrading to Hootsuite Pro.

margo 5pts

Quick question - Do Hootsuite analytics only measure posts that are created directly in Hootsuite? Or, does it measure Facebook analytics as a whole, full page? Response would be greatly appreciated.


Amit Patel
Amit Patel 5pts


I am interested to know how the hootsuite populating Facebook user's statistic, because Facebook API is not providing any statistic related data so how hootuite get that data. Mean what is reliability of that statistic.

Let say they are showing data from where user become member in hootsuite? or they are showing data from user's account's full life. let say user crated Facebook since 2 years back and attach that account in hootsuite 1 weeks ago so hootsuite is showing data for 2 years or only for 1 week.

Also about like and unlike statistic if user add like 15 time the 5th week and then after two week user unlike 3 of the like post, so while user view report in current date then 5th week showing 15 like (original one) or it showing 13 like?

This are things are very important me to know before become premium member.



Tim McGraw
Tim McGraw 5pts

check out fathomresearch.com, you'll get different insights from those guys as well.

Lars Heinemann
Lars Heinemann 5pts

Greet idea. We thought about Hootsuite last week, a new good argument.

Kyle 5pts

This is very impressive. Hootsuite is becoming an indispensable tool.

Jim 5pts

Do you have to post Facebook messages through Hootsuite to see Hootsuite's analytics? Does it show you Facebook analytics even if you don't post through Hootsuite?

Debbie 5pts

What a great and useful feature! Thanks HootSuite!

martin 5pts

Working now. Lovely.

martin 5pts


I've connected with Facebook, my Insights tab is showing but there are no insights. Is there a delay between activating and stats displaying?


Chris 5pts

This is brilliant. I'm looking forward to logging into my Hootsuite and playing around with the new stats. It's also great that I can export the data in excel for even more in-depth analysis. High fives!

Marc 5pts

Great update. Well done.