Facebook Page vs Facebook Profile: Do You Know The Difference?

By Juan Ramos | 1 year ago | No Comments

We all know what Facebook is and most of us have a Facebook profile. However, for small businesses just starting out on Facebook, it can be confusing to get started.

As a Social Media Coach, I’ve talked to many small businesses and have encountered a few who don’t understand the difference between a Facebook Profile and a Facebook Page, and which one they should be using for their business. Yes, the Facebook Profile and Page are the two ways you can be represented on Facebook, but it is important to identify the differences between the two in order to effectively manage your business’ presence on Facebook.

Here are the top 5 questions I’ve received from small business owners who are just starting out on Facebook:

What is a Facebook Profile?

Plain and simple, a Facebook Profile is a personal account on Facebook. When you sign up for Facebook you get a Profile. This is a place where you can add friends and family members, communicate on a personal level, and share photos, videos, and life updates. Everyone who joins Facebook gets a Profile, and you can only ever have one under your name.

Facebook Profile

What is a Facebook Page?

A Facebook Page is a business account that represents a company or organization. A Facebook page allows businesses to promote specials and contests to followers who have engaged with their page by “liking” it. Having a Page also allows businesses to use Facebook advertisements. There is no limit to the number of Pages you can manage.

Facebook Page vs Facebook Profile— Which one should I use for business?

This question is an easy one to answer because using a Facebook Profile for business is a violation of Facebook’s Terms of Service. If you use your profile to share content for profit or not using an individual’s name, Facebook can delete it. However, you do need a Facebook Profile in order to create a Facebook Page, or you can convert your existing Profile to a Page.

Why should I use a Facebook Page for business?

Besides violating Facebook’s Terms of Services, small businesses without a Facebook Page face serious disadvantages. Having no page can create the perception that your business is out of touch with technology and social media users. It can raise questions about the progression of your business as a whole and significantly reduce customer trust.

Facebook pages, unlike Facebook profiles, allow small businesses to quickly build a following without any limitations. Profiles force you to send a friend request before you can make connection, which can be problematic as people are hesitant to hit ‘accept’ if they don’t already know you. Pages, on the other hand, only require a “like” to start that relationship with a fan, prospect or client.

Being able to track and measure results is another reason why you should use a Facebook Page for business. Facebook Insights allow you to track the positive impact and results of your social media efforts. To improve those results, a Page also allows you to take advantage of Facebook Ads and launch contests. Think of your Page as a microsite that you can use for commercial purposes and to directly engage with customers.

The Facebook Insights module within HootSuite Analytics
The Facebook Insights module within HootSuite Analytics

What are some Facebook Page best practices?

Here are some Facebook Page best practices I’ve shared with small businesses to get them started:

  • Create a strategy: Knowing what your goals are, how you’re going to position yourself, and what your tone of voice will be on Facebook is the first thing you need to do before you hit the ‘Create Page’ button.
  • Build out your page: Make sure you include a link to your website, have high quality images, and make sure you thoroughly fill out the ‘About’ section.
  • Be engaging: Nobody likes being “sold” anything online. Instead, showcase your product or service in a proactive and fun way to organically encourage engagement. And be sure to reply to all of your customers’ comments.
  • Have a content schedule: Knowing what kind of content you’re going to share and when you’re going to share it is key to making sure you get the engagement you desire. Use Hootsuite’s publisher to schedule your messages in advance.

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Written by

Gary 5pts

I converted my profile to a page and now find that I'd like to have my profile back and create a separate page.  If I request for Facebook to give me back my profile, will I still be able to have the page I currently have, even if I have to create it?  ie: with the same name, etc.

Thanks for the info.

Neena 5pts

Hi I was wondering if I could have some advice. We are an adult education organisation with a personal profile and a page which has been created via the profile. Because of the nature of our work other sub offices have been creating pages too but not through the main account. So I have a few questions:

1. I can't delete the main profile because that would delete the page? - the benefits of having both a profile and a page is that the profile can interact more with groups and forums to enable us to increase our reach

2. Other pages created can they be merged with our pages so they are all together?

I'm just not sure we have done this right because it has become complicated and I feel like it should be a lot simpler than this I hope!

Many many thanks - any help would be great


PJL 5pts

I am considering whether to create a professional page for myself or to create a separate profile to serve as my professional page. Can you tell me some advantages/disadvantages of those? Thanks.

cgw3 5pts

@PJL Facebook prohibits additional profiles for people and to be honest you would be missing out on a number of options that Pages only have, which will help you promote yourself.

If you are trying to promote yourself professionally, then you will also want to make sure your personal profile is hidden as much as possible, so no one will ever find it with a search, as some employers will look for you online and any profiles and may use any personal experiences as a negative if found.

eunice 5pts

I feel that there are limitations to what we can do on a facebook page.. I can't post a personal message to someone who liked my page if I wanna connect directly with them.. Any solutions?

Hootsuite_Help_Desk moderator 5pts



Thank you for reaching out on this matter.

The way Hootsuite streams are enabled are that the Social Profile used to create the stream will be the only replying to users who reach out. As such, if a user comments on your Facebook Page you must reply from the Facebook Page's credentials.

I apologize for any inconvenience this causes, if you have any other questions please find us on Twitter @Hootsuite_Help.


Jocelyne | Customer Advocate | hootsuite.com/help

Apothika28 5pts

OK, noob question - we have a personal page and a business page set up for our business. I can see how many friends we have on the personal side, is it the same for the business side? 

Hootsuite_Help_Desk moderator 5pts


Great question!

This is something that's not displayed directly on Hootsuite. So the best way would be to open your Facebook page in Facebook.com to see how many likes you have.

I hope this helps :)

Mika | Customer Advocate | hootsuite.com/help

Micolen 5pts

Do you recommend turning personal profile into biz page or starting from scratch? Seems like a long process to get people to like your page. Thanks for the article it helps a lot!

AmandaSociallyYoga 5pts

@Micolen My short answer is start a Business Page from scratch! 

If you convert your personal profile, you won't be able to access Facebook as you once did. Losing the ability to interact with your friends and family because they would now become Fans. 

futurework 5pts

Thanks for sharing it with us. Looking forward to more of the updates from your end.

D Ross
D Ross 5pts

I had a Facebook Profile for the business 12 months before I created a personal Facebook Profile so I do not understate the statement that says you cannot have a page if you do not have a profile

cgw3 5pts

@D Ross originally you could create a Facebook Page "account' without the need for a Profile, however Facebook have stopped this and require everything who uses their system to have a Personal Profile, including those just wishing to setup up a Business Page.

If you still have your login you used to create a Page, this seems to still be active so you can continue as you did, but no new users can follow this process.

D Ross
D Ross 5pts

I had a Facebook page for the business 12 months before I created a personal Facebook profile so I do not understand the statement that you cannot have a page without a profile. DRB

PSM 5pts

@D Ross Facebook no longer allows you to create a page without having a personal account first.  You used to be able to do that, but I suppose this is their way of sucking people in.