Check-out Who’s Checking-in ~ HootSuite Acquires Location-Based Marketing Tool Geotoko
HootSuite has acquired Geotoko – a location-based marketing tool – adding to the existing geo-location capabilities in the social media management dashboard. This geo-analytic software will help businesses market to, and understand their audience and customers. Request a demo today.
The Geotoko technology reports on geo-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help brands reward customers for checking-in via Foursquare and Facebook Places.
Unlock Audience Behavior
With the new tools, businesses can gather competitive intelligence to see how their reviews and traffic compare trends across locations. Have a look at the new HootSuite video (featuring The Radii) demonstrating Geotoko’s functionality:
Understand Customer Experience
Companies can view reports from hundreds of chain locations to see opportunities or identify shortcomings early. Then, by understanding the unique needs of user segments – whether by demographic or location data – they can create effective, targeted campaigns.
Know your Neighborhood
Whether you market for a chain of a thousand movie theaters or a single coffee shop, customers are sharing their experiences with their audience. What are they saying about you, your brand, your service and your business? With HootSuite’s Geotoko tools, you’ll be able to know exactly who is checking-in, what their comments are, and even the assets (like photos) they publish from their visit.
Recent Acquisitions
This is HootSuite’s fifth acquisition – along with What the Trend, Twapper Keeper, TwitterBar (now HootBar) and Swift App (now HootSuite for Android) – and follows recent news of 3 million in debt bridge financing, LinkedIn Certified Developer program participation, and the advanced Facebook integrations.
Ryan Holmes, HootSuite CEO says,
Geo-location will be the hotpoint addition to every savvy marketer’s mix in 2012 and beyond. Geotoko is our most material acquisition to date and we are ecstatic to welcome the talented team on board. As past TechCrunch Disrupt winners, the team will be harnessing their expertise by integrating the Geotoko engine into the HootSuite Platform.”
Geo-Owls
Geotoko launched in May 2010 at the TechCrunch Disrupt conference in New York as part of the Startup Battlefield competition. The founders are joining HootSuite with CTO Rasheed Akhtar coming on as Director of Local and CEO Adarsh Pallian serving as Director of Apps and Integrations.
Available Today
HootSuite’s Geotoko tool is ready to go! Use this geo-location data to increase your marketing results by signing up for a demo from a member of the HootSuite Enterprise team.
Music: The HootSuite video features a song by The Radii called “Can’t Take You/Can’t Shake You.” Find them on Twitter @theradii, and on Faceook at Facebook.com/theradii.
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Great news, Hootsuite! I would be happy to give your Geotoko features a spin – but is it part of the Enterprise solution only or do Pro customers also get the honors?
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Wow this is a great new tool! Signing up for the Demo right now, can’t wait to see how it will help us target our audience.
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Awesome… I am really happy hear it.. we hope HootSuite and Geotoko will be created awesome business model
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As a social media and mobile marketing firm, we have always looked upon Hootsuite as a very clever and prosperous software company just within their infancy stages and that’s the Key Statement having been said.
Robert M. Graf
GrafCo, Inc.
TXT360 Synergy
Mobilicious
https://sites.google.com/txt360synergy/
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This looks amazing. Just requested a demo. Looking forward to playing around with it and seeing how it can help with our social media management for our clients…!
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I have been looking for something like this for my clients. This will really allow optimize the allocated funding for adverting and getting instant results.
Great resource. :)
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This looks amazing…..nice
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I’m signing up for this demo too. Hootsuite has really helped me organize my Facebook Business Page and separate my personal page. It’s been time saving for sure.
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Thanks for the update Hootsuite owning a geo city site and domain name I am always interested in geo anything.
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Good Work ! it can help with our social media management for our clients…!
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Dave Olson Reply:
April 24th, 2012 at 4:58 pm
We enjoy hearing this type of news! Hoot On!
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