HootSuite has acquired Geotoko – a location-based marketing tool – adding to the existing geo-location capabilities in the social media management dashboard. This geo-analytic software will help businesses market to, and understand their audience and customers. Request a demo today.
The Geotoko technology reports on geo-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help brands reward customers for checking-in via Foursquare and Facebook Places.
Unlock Audience Behavior
With the new tools, businesses can gather competitive intelligence to see how their reviews and traffic compare trends across locations. Have a look at the new HootSuite video (featuring The Radii) demonstrating Geotoko’s functionality:
Understand Customer Experience
Companies can view reports from hundreds of chain locations to see opportunities or identify shortcomings early. Then, by understanding the unique needs of user segments – whether by demographic or location data – they can create effective, targeted campaigns.
Know your Neighborhood
Whether you market for a chain of a thousand movie theaters or a single coffee shop, customers are sharing their experiences with their audience. What are they saying about you, your brand, your service and your business? With HootSuite’s Geotoko tools, you’ll be able to know exactly who is checking-in, what their comments are, and even the assets (like photos) they publish from their visit.