Home > News & Events, Product News > Keep your Friends Close & Statistics Closer ~ HootSuite’s “Barn Owl” Release

Keep your Friends Close & Statistics Closer ~ HootSuite’s “Barn Owl” Release


February 16th, 2010

Statistics for Social Media Marketing

The good news continues from HootSuite HQ with the release of “Barn Owl” – the new iteration of our beloved (and award-winning) social media dashboard. This release includes tools which will delight marketing departments, customer support teams and anyone who seeks to understand their audience plus track what’s working.

In all, HootSuite’s new release delivers on requests from hardcore fans including complete relationship management, enhanced statistics reporting, and a “save as draft” functionality as well as a few tune-ups to stay at the forefront of performance and convenience.

Here’s a recap of the new tools and their benefits:

Know and Grow your Audience

barn-cleanupSure you’re friendly, but keeping track of all your pals and contacts can get overwhelming. Get to know your audience better with the new Friends and Followers chart. Besides the usual profile info, you’ll see their activity level and “Klout” score, and you can quickly reciprocate the friendliness across networks.

Track what’s Working

barn-print-csvMarketing pros take note: HootSuite helps you gather intelligence by tracking which messages generate clicks – including breakdowns by time and by region. Easily share your success with chart printing plus CSV exports for custom reports and PDF printing. Oh did we mention custom URL parameters? If you know what they are, you’re definitely excited.

Embrace Procrastination

barn-draftsEver have an update in mind but missing one critical part? Perhaps a link or an image? Just “Save as a Draft” on any of your accounts and finish and publish to your networks at your leisure (or whenever you get around to it).


Get Tw’Listed

barn-heartTwitter Lists are the new Groups – Play friendly with the Twitter-verse by converting your existing groups and lists and the accompanying glory. We’ve made the transition easy – just click the boxes to migrate to public or private lists – it’ll be worth it.


And that ain’t all

barn-toolsMore tweaks and tune-ups include: improved Linkedin commenting, custom URL variables for campaign tracking and more tweaks under the hood.


Ready Already

The best part is: To enjoy the new features, you don’t have to do anything ~ just keeping Hooting!

Fresh Help

We’ve also evolved the ways to get help. Choose from the Feedback channel for feature requests, props and thoughts. Or use the Help Desk for FAQs, how-tos and troubleshooting tips (even submit a ticket if you really need to).  Of course, you can always find the Owls on Twitter @hootsuite_help along with Facebook, Flickr, and MySpace.

Webinar

Curious? Have questions? Want to see a demo? The HootSuite team are inviting media and users to attend a brief Webinar on Tuesday at 11am PST for a tour of the new release. Tune-in for the Webinar.

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  1. February 16th, 2010 at 05:23 | #1

    I would love to see this have a program where I can retweet those on my lists. Right now on Twitter I can only reply to their posts. I’d also like to be able to DM my list the same message at once. I use these lists when I work with JVPs and it is annoying to have to compose and send the same message 20 times.

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  2. February 16th, 2010 at 05:34 | #2

    WooHoot! Looks like some nice additions to Hootsuite.

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  3. February 16th, 2010 at 05:36 | #3

    I absolutely love your twitter APPs, and the iPhone one as well. As someone who manages over 15 twitter accounts the tools that hootsuite provides are some of the best. With the addition of whats in the Barn Owl release I can see that I may be able to consolidate my arsenal of twitter tools! – Keep up the great work!

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  4. tami
    February 16th, 2010 at 05:48 | #4

    interesting additions. The “people” button is a great help.
    When will you include Buzz?
    Just noticed that three pics in your post are missing: barn-cleanup, barn-drafts & barn-tools.
    Keep up the good work – Hootsuite is GREAT!

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  5. ishmael
    February 16th, 2010 at 05:56 | #5

    Awesome stuff, especially the drafts.

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  6. February 16th, 2010 at 06:01 | #6

    Awesome! Keep up the great work y’all!

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  7. February 16th, 2010 at 06:07 | #7

    Wow! These are some pretty robust updates. Thanks for providing a great platform to manage Twitter.

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  8. February 16th, 2010 at 06:13 | #8

    Is it just me or does the “Barn Owl” link just lead back to the same general “Get Ready, It’s Big” announcement with no link or details on how to find Barn Owl?

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  9. February 16th, 2010 at 06:15 | #9

    “Impressive, quite impressive!” no truer words were ever spoken about the new upgrade. You guys and gals rock!

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  10. February 16th, 2010 at 06:16 | #10

    Thanks for some really nice advances. Is there documentation?

    The People page is much-needed. Please consider adding views (eg Following but not followed).

    Also, a way to send out an invite to befriend in FB would be a bit of a groundbreaker.

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  11. February 16th, 2010 at 06:17 | #11

    Thanks! Houtsuite is getting better and better. I hardly visit twitter.com since Hootsuite.

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  12. February 16th, 2010 at 06:18 | #12

    The “Save as Draft” is your best update yet – Awesome!

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  13. February 16th, 2010 at 06:23 | #13

    happy to see the new features, these are great! can’t wait to use them especially the tw’listed. Thanks much.

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  14. Richard Hamilton
    February 16th, 2010 at 06:35 | #14

    I would like to be able to schedule the same tweet to go out on several days and I don’t see an option to do that. Is this possible? Is it being considered for future enhancements?

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  15. February 16th, 2010 at 06:37 | #15

    Congrats with this new big release. Apart from some hic-ups today (which seems to be issues on the Twitter side rather than on the HS side) the features work very well and go beyond expectation. The next big thing is to sync between iphone app and HS social media dash board ;-) And i wonder for how long users can enjoy all these great features in a ‘freemium’ model ;-)

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  16. Greg
    February 16th, 2010 at 06:44 | #16

    Could you explain a little bit or link me a reference about how the custom URL parameters work? I use google analytics for my website and it showed up on the list so I’m curious. I have also noticed a discrepancy between google analytics and ow.ly tracking so I would definitely be interested in learning more.

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  17. February 16th, 2010 at 06:49 | #17

    I am so excited about using the improved tracking! Seeing who’s clicking when will be such a huge help. I also already use Klout outside of Hootsuite, so I’m excited that it’s all being combined into one space! Go Hootsuite Go!

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  18. February 16th, 2010 at 06:49 | #18

    Brilliant stuff guys. The lack of follower management was a real hindrance to my using this tool — looking forward to having a good poke around these new features.

    Sheila Averbuch — ENN

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  19. February 16th, 2010 at 06:50 | #19

    Thank you thank you thank you! I am loving the intuitive design and navigability. Using hootsuite is almost as relaxing as drinking a glass of vino;).

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  20. February 16th, 2010 at 06:50 | #20

    This is a great tool for anyone running a social media campaign. I have a been searching for a twitter relationship management tool. The integration of hootsuite and this feature is fabulous.

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  21. February 16th, 2010 at 06:53 | #21

    These are some awesome updates! Great job Hootsuite team!!!!

    I love the new “people” tab, now I can manage who I am following and who if following me. Looking forward to learning the other new features added.

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  22. Jason
    February 16th, 2010 at 06:53 | #22

    Still no way to change color theme?? I would use HootSuite, but on a large high-contrast display it’s too much bright white space for me. Surely I’m not the only person bothered by this, and it probably seems like a small thing, but to me it’s enough to keep me from using it.

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  23. February 16th, 2010 at 06:56 | #23

    Before I gush and suggest more stuff : some images on this page are missing.

    As for the upgrade, very interesting. The drafting idea is cool, but I don’t get the part “Also handy for customer support desks and storing frequently used messages.” Once the draft is published, I can’t find a trace of them in HootSuite : is there a repository? Hsould we put these mesasges in our Favorites?

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  24. February 16th, 2010 at 07:00 | #24

    This is awesome! I LOVE HootSuite and recommend it daily to my clients. What a time-saver and now with even more features it is definitely my favorite platform for managing my social media sites and those of my clients.

    Thanks for a great program!
    Terri

    PS. Just re-blogged your post at http://tastingtheinternet.com/social-media-blog :-)

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  25. February 16th, 2010 at 07:01 | #25

    Awesome, I’m glad you guys keep making improvements. It would be nice if you had included some screenshots or a quick description on how to get to this new stuff. The friends and followers chart wasn’t the easiest thing to find. But now that I found it, it looks great.

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  26. February 16th, 2010 at 07:02 | #26

    Wowsa Mamba! Thanks!

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  27. Larz
    February 16th, 2010 at 07:06 | #27

    Unless his update fixed it’s lack of identifying new tweets, or it still starts at the newest unread instead of oldest unread… I will continue to look at this a half a client with amazing features otherwise.

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  28. February 16th, 2010 at 07:08 | #28

    These look like some awesome updates. A fabulous dashboard.

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  29. Rodney Warren
    February 16th, 2010 at 07:09 | #29

    Wow Hootsuite has really pulled it together and brought things to a ho’ notha level, thanks team. Rodney Warren Elite Force Marketing.

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  30. Gonzalo
    February 16th, 2010 at 07:11 | #30

    In spanish, please!

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  31. February 16th, 2010 at 07:25 | #31

    Thanks, HootSuite! You’ve taken my Twitter management to a new level. I’ve tried several other top micro-blog management systems but this is by far the best. And now all this! I feel my company mascot should be an owl.

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  32. carrie_at_umass
    February 16th, 2010 at 07:27 | #32

    GREAT new features. I’ll say ‘hoot!’ instead of ‘woot!’ from now on. HootSuite is the best Twitter client available. Rock on.

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  33. February 16th, 2010 at 07:55 | #33

    Awesome!
    Will there be an update for the iphone app as well? – facebook integration etc?
    Looking forward to the updates!

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  34. Marc
    February 16th, 2010 at 07:57 | #34

    Still no support for native retweets?

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  35. February 16th, 2010 at 08:03 | #35

    WOW! SO that’s what you guys were working on last night! Nice work! So useful!

    Now you need to give some love to your iPhone app… it’s missing out on all the fun not having facebook linkedin or wordpress, column sync, push notifications, this new people feature…. please send some love to your iPhone app.. =)

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  36. Paula
    February 16th, 2010 at 08:12 | #36

    Your new “Barn Owl” sounds great!
    Now my question I have Hootsuite account already install…I suppose that will enter as an update to my account or I have to close it and start again from Scratch!?????
    I would appreciate a little more of info in that sense… Thanks :-)

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  37. February 16th, 2010 at 08:26 | #37

    I am a big fan and excited about these awesome new additions and improvements. More feedback after I play with them and see how they work.

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  38. February 16th, 2010 at 08:44 | #38

    Nice. Now our social media guys won’t have an excuse for forgetting to tag their URLs :-)

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  39. February 16th, 2010 at 09:02 | #39

    Your virtual makeover will make a very handy tool even handier. Looking forward to the Webinar.

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  40. Mark Frisk
    February 16th, 2010 at 09:30 | #40

    Some of these upgrades sound good, but is it true you’re making it mandatory that your users convert their groups to lists?

    May I ask why you’re doing this?

    I like groups, and I like lists. I think they should remain separate. If I added up my groups and my lists (many of which are private), I’d have way more than 20.

    Also, in the “Convert Groups to Lists” pop-up that appears on login, you write that Lists can hold up to “200 users.” Twitter’s limit is 500 users in a list.

    Are HootSuite lists limited to 200, or is that just a typo?

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  41. Molly
    February 16th, 2010 at 09:48 | #41

    Nice work! What are the URL parameters??

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  42. February 16th, 2010 at 09:56 | #42

    Great updates, as usual.

    Still waiting for Hootsuite to remember where I last read (Web AND iPhone). Very basic feature that every other app out there employs. I don’t use Hootsuite to read, which kills me, because of this one missing feature.

    Asking for sync capabilities between Web and iPhone as well…

    Thanks again!
    AL

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  43. February 16th, 2010 at 11:19 | #43

    Sadly, it looks like you still present Ow.ly as the only integrated URL-shortener, which the core fans have protested. And notifications are still all-or-nothing.

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  44. anneliesz
    February 16th, 2010 at 12:07 | #44

    These are some really wonderful ways to stay on top of tweeting. I am particularly interested in the followers with “klout” and drafts additions. Keep up the good work!

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  45. February 16th, 2010 at 13:17 | #45

    Any chance you’ll be providing a Droid app?

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  46. February 16th, 2010 at 15:58 | #46

    What is the third column in the Hootsuite “people” tab? It has followers, following, and then something that looks like a K.

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    chris.trottier Reply:

    Hi Nathan! Why have an article in our FAQ about that “K”:

    http://hootsuite.zendesk.com/forums/81675/entries/113856-what-is-klout

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  47. February 16th, 2010 at 18:30 | #47

    I’d like a droid app too. User Experience needs improvement. New features are not explained clearly. Use Less words, try using 144 characters to get your point across.

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    Dave Olson Reply:

    Thanks for your feedback – which features in particular did you find confusing? The blog post is more about explaining benefits and the Help Desk gives more details about using the tools and features – take a look and see if you find what you seek at http://help.hootsuite.com

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    Dave Olson Reply:

    Also follow @hootdroid for forthcoming news about Android

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  48. February 16th, 2010 at 21:37 | #48

    carrie_at_umass :
    GREAT new features. I’ll say ‘hoot!’ instead of ‘woot!’ from now on. HootSuite is the best Twitter client available. Rock on.

    h00t!!! I <3 it. :)

    [Reply]

    Dave Olson Reply:

    w00t Sweeet ;-)

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  49. February 16th, 2010 at 22:46 | #49

    Sound notification when I get new tweets is not working since you added the new “people” feature. Thanks for checking it.

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  50. February 17th, 2010 at 00:10 | #50

    Great new features. I’d say you guys are soooo close to perfect client.

    A couple of features on new “people” tab:

    1) Under “search” there should be an option to search in the list of followers/following section, so you can see quick bio. You can then click on to see tweets. During this search, I’m focused on “stats” not “tweets.”

    2) Would be great to click on column headings to sort “name” “following” “followers” or “K”. This would be so helpful. What sort are there in?

    3) It would be great to see last tweet under each name (maybe an option). If they mention “Trump” or “Teeth Whitening,” they get unfollowed by me.

    Thanks again for great product!

    Cheers,
    Clyde

    [Reply]

    Dave Olson Reply:

    Thanks for the great feedback and ideas. May i ask you to submit to the Feedback channel? Doing so allows others to vote for your suggestions and helps us plan our release roadmap. http://feedback.hootsuite.com ~ thanks again

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  51. February 17th, 2010 at 06:53 | #51

    Thanks for all the hard work — I can tell these changes took a lot of effort from your team!

    Quick questions — are the statistics tracking across all my posts (including LinkedIn and Facebook) or just Twitter? I’ve searched and can’t seem to find the answer. Thanks!

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    Dave Olson Reply:

    Thanks for your kind words – Stats are Just Twitter for the time being at least.

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  52. Jeff Olson
    February 17th, 2010 at 08:29 | #52

    I second the request for Google Buzz support.

    [Reply]

    Dave Olson Reply:

    Noted – please consider adding your vote to the Buzz request at http://feedback.hootsuite.com – thanks!

    [Reply]

    Dave Olson Reply:

    Thanks Mr. Olson – please show your support for Buzz at http://feedback.hootsuite.com – you can vote for your fave feature requests and submit new requests.

    [Reply]

  53. ConsoleGam3r
    February 17th, 2010 at 15:19 | #53

    Is there any plans to add something like tweetdeck’s “Tweet Shrink”?

    [Reply]

    Dave Olson Reply:

    please add this suggestion to the Feedback channel at: http://feedback.hootsuite.com – thanks!

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  54. February 17th, 2010 at 21:33 | #54

    thanks for the addition, I’m loving it! :)

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  55. December 15th, 2010 at 09:10 | #55

    I love hootsuite. I would love to see integration features with Box.net to share files and folders with Twitter followers. As well, the ability to save profiles of people who Retweet your post would be inviting. But I can’t see where you can create List in Hootsuite???

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  56. February 27th, 2012 at 06:17 | #56

    I play with them and see how they work.

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