New Twitter Tool – HootSuite Adds Promoted Tweets in Timelines From Twitter
Beginning today, HootSuite users will see Promoted Tweets from Twitter appearing in their message streams.
These clearly-marked updates are the next step in Twitter’s roll-out of promoted content and HootSuite is pleased to be the first partner on board.
For this latest roll-out, we’ll work closely with Twitter to ensure a high-quality and relevant experience for users. In other words, you’ll see Promoted Tweets which closely match your interests, or you won’t see them at all.
HootSuite was also the first 3rd-party platform to syndicate Twitter’s Promoted Trends and Promoted Tweets for Search and today’s announcement builds on the success of this relationship.
Roll-out Partner
Twitter introduced Promoted Tweets in April with plans to display them first via twitter.com before adding to search results, then releasing to partners, and finally to timelines everywhere. Today’s release is part of this plan and HootSuite is pleased to work closely with Twitter to play a significant role.
In their announcement, ”Promoted Tweets: Testing in the Timeline,” Twitter explains what they have in mind for this roll-out:
During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with all Promoted Tweets, we will display Promoted Tweets in the timeline when they are relevant.”
Relevant & Promoted
From day one, Twitter has put forth a message that resonance and user experience are of paramount importance. As such, both Twitter and HootSuite will track user engagement and reaction carefully and work to tailor the offering in a way that makes the most sense for users and advertisers. The goal is to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.
Users will see messages which are relevant to their interests and behaviors – some users will rarely see Promoted Tweets, while other users will be presented with appropriate tweets more frequently based on a variety indicators. If a Promoted Tweets fail to garner user engagement, it will be dropped or modified.
Ad-vantage
The recent release of Promoted Tweets in Search and Promoted Trends was met with a positive reaction by HootSuite users who appreciated the nuanced and unobtrusive delivery. Of course, some users will simply not be interested so HootSuite provides an option for Pro account holders to opt-out of seeing the Promoted Tweets if they prefer.
We look forward to seeing the response to this new offering. With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new Promoted Tweets will produce interesting marketing initiatives which will engage Twitter and HootSuite users.
[...] 3: Hootsuite has just contributed a blog post of its own about these promoted in-stream tweets and has included the first screenshot we’ve [...]
[...] Twitter TweetIn Kooperation mit HootSuite testet Twitter heute seine Werbung in den User-Timelines. Das Promoted Ad-System wird damit um die [...]
[...] not target all users and those who do receive promoted tweets will get what Twitter believes are relevant tweets based on several factors, including who they follow. According to AdAge magazine, the first [...]
[...] layanan berbayar bagi mereka yang ingin mendapatkan layanan lebih. Seperti yang dijelaskan di blog HootSuite, bagi pengguna akun HootSuite Pro, dan tidak ingin melihat iklan di timeline, mereka bisa melakukan [...]
[...] ที่มา – Twitter Blog, HootSuite Blog [...]
[...] Lien : Infos sur le blog de HootSuite [...]
[...] Dave Olson je na njihovom službenom blogu naglasio kako žele vidjeti kako će njihovi korisnici reagirati. Korisnici koji plaćaju pretplate [...]
[...] Les premiers tests de syndication de tweets dans la timeline des utilisateurs se font en partenariat avec HootSuite. [...]
[...] offered additional detail about how the Promoted Tweets shown to users will be determined: Users will see messages which are [...]
[...] freut sich auch hootsuite darüber, wie das Unternehmen in seinem Blog schreibt: “HootSuite was also the first [...]
[...] on Tuesday, November 2, 2010 · View Comments Gisteren werd bekend dat Twitter gaat samenwerken met HootSuite om promoted tweets te testen. Op basis van die resultaten zal Twitter de verdere [...]
[...] “You’ll see Promoted Tweets which closely match your interests – or you won’t see them at all,” said HootSuite community director Dave Olson. [...]
[...] wenigen Tagen verschickt Twitter an Nutzer von Hootsuite Tweets von Werbenden, auch wenn der Nutzer diesem bestimmten Twitter-Account nicht [...]
[...] into their conversations, most were either neutral or in favor of the ads. Since then, Twitter has tested putting Promoted Tweets in users’ timelines on HootSuite.Twitter also experimented with a [...]
[...] into their conversations, most were either neutral or in favor of the ads. Since then, Twitter has tested putting Promoted Tweets in users’ timelines on [...]
[...] into their conversations, most were either neutral or in favor of the ads. Since then, Twitter has tested putting Promoted Tweets in users’ timelines on [...]