How to Set Up and Use Hootsuite Teams

By Mike Allton | 2 years ago | No Comments

Video thumbnail for vimeo video Organize Your Owls With HootSuite Teams – News Roundup - HootSuite Social Media Management

Mike Allton is an Internet Marketing Consultant and certified HootSuite Solution Partner. This article, on how to schedule social media posts, is the fourth in a series on making the most of your HootSuite account and was originally published on The Social Media Hat. View the original here.

What are HootSuite Teams?

HootSuite allows businesses to create a hierarchy of structure and functionality within the dashboard in order to facilitate internal communication and workflow. HootSuite’s Team structure is comprised of Organization, Teams, Team Members and Social Profiles.

Organization: this is the highest level entity in HootSuite and would typically represent your entire business and account. An Organization contains Teams, Team Members and Social Profiles.

Teams: these are groups of users collaborating together on various Social Profiles within an Organization.

Team Members: these are users invited to manage Social Profiles within a Team.

HootSuite account administrators can completely tailor their organization by creating and customizing Teams, shuffling and assigning Team Members, and adding and arranging Social Profiles to best suit your needs.

With this structure in place, administrators can manage a variety of Teams and permission sets. The permission levels are very granular, but default permissions can be set and applied to each new Team Member as they are created.

New Teams can be be created on the fly, and multiple Teams can be merged if needed.

How to Create HootSuite Teams

To get started, you first have to have one or more Organizations. Go to your Profile within the HootSuite Dashboard and click on Start Collaborating. This will get you started on creating your first Organization. You can specify a name for the organization (typically your business), and you can select all possible Social Profiles that are associated with that Organization.

How to create an organization

Once finished, you’ll see your Organization control center that displays all of your Teams, Team Members and Social Profiles. Initially, it will be just you, and you’ll have no Teams. You can add more Team Members by clicking on the Invite Members tab and inserting their email addresses. If you have Teams already set up, you can assign them to appropriate Teams immediately.

To begin creating Teams, simply drag one or more Team Members into the Teams area, or click on Add a Team. Similar to your Organization, you will be prompted to create a Team name, and to assign relevant Social Profiles. Again, this is where Team functionality is so appropriate, as your Marketing Team may not need access to the same social networks and accounts as your Customer Service Team.

How to create a team within HootSuite
How to create a team within HootSuite

You can create multiple Organizations and switch back and forth as needed using the selector in the upper left corner. Within each Organization, you can add and edit your Teams, Team Members and Social Profiles easily. Each Team, Team Member and Social Profile has a settings icon in the upper left corner if you mouseover that entity that gives you access to manage assignments and permissions.

HootSuite Message Assignment

As mentioned, if one Team Member sees a tweet or status update that another Team or Team Member needs to see and respond to, they can Assign that Message to whomever it would be appropriate. This initiates an internal workflow where the initial message, assignment and resolution is all documented, and your HootSuite administrator view and monitor assignments as needed.

HootSuite Conversations

HootSuite includes an internal chat system for Teams and Team Members that they can use to communicate with each other without having to leave the HootSuite dashboard. While great for team communication, particularly for remote teams, the real value is in it’s integration with the rest of HootSuite.

Team Members can send any tweet or message from any connected social network into a Conversation. Teams can then discuss the message, like or retweet or even broadcast back out to social networks.

Using Conversations, Teams can discuss issues or opportunities that come up on social media, come up with a plan of action and response, and then implement it. With the breakneck pace at which social network communication flies, being able to quickly identify, collaborate and respond to such messages can be critical.

Free versus Pro

Teams are a feature that is only found within the HootSuite Pro and Enterprise editions.

Your HootSuite Pro account includes 1 Team Member and up to 9 more can be added. The plan also includes up to 50 social profiles. If you need more users and/or profiles, HootSuite Enterprise is a great option.

Examples and Uses

Businesses who have a Marketing Department and a Customer Service Department might share the same Facebook Page with both department Teams, but have a separate Twitter account just for “help”. Whenever the Marketing Department monitors a customer service issue where the client mentioned the primary Twitter account, the tweet can be forwarded to the Customer Service Team and they can respond and assist using their Twitter account.

Corporations who have a CEO and other C-level individuals and plan to use HootSuite for managing their personal social networks can isolate those networks to an Executive Team and leave the branded accounts for the Marketing Team.

Companies can use a Business Development Team that is assigned sales leads that come in as comments and responses to social network status updates, and the Team can be given access to the networks and profiles most appropriate for lead generation and business development. For instance, such a Team may need access to LinkedIn profiles, company pages and groups, but not a branded Facebook Page.

Agencies and Individuals who want to use a single HootSuite account to manage multiple businesses and brands can use Teams to represent each different brand, and connect and assign that brand’s profiles accordingly. Though my personal preference is to set up a new HootSuite account for each business that way have complete ownership and control over the HootSuite profile.

These are the ways businesses can use HootSuite Teams to complement internal organizational structure and ensure consistent levels of communication and campaign management.

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Mary Margaret Nelson
Mary Margaret Nelson 5pts

So my questions is in regards to Twitter.

I have a client who gave me rights via Facebook to manage as an admin. but not give me their password etc. which is great!

How is this done with Twitter?

Hootsuite_Help_Desk moderator 5pts

@Mary Margaret Nelson

Hi Mary,

Thank you for reaching out, my name is Monika and I'm more than happy to help you.

My apologies for any inconvenience, in order to add a Twitter account the login credentials are needed. Twitter accounts do not the same managing settings as a Facebook Page. 

If you do have any more questions or concerns please reach out to us either via Facebook private message or via Twitter (@Hootsuite_Help). 


Monika | Customer Advocate |

StevenBrewis 5pts

I can not for the life of me find the Start Collaborating button, whaaaaaa?

Hootsuite_Help_Desk moderator 5pts


Hi there,

Thank you for reaching out, my name is Monika and I'm more than happy to help you.

My apologies for any inconvenience caused!

Our Organizations feature has gone through some changes since this blog post was written. More about creating Teams and permission levels can be found in our help article here:

If you do have any more questions or concerns please reach out to us either via Facebook private message or via Twitter (@Hootsuite_Help). 


Monika | Customer Advocate |

bnehman 5pts

The admin of my team purchased YouTube for Pro and VidPiq for Instagram, but the rest of the team members cannot gain access to these applications. Any help?

Hootsuite_Help_Desk moderator 5pts

@bnehman Hey there! Thank you for reaching out to the Hootsuite Team via our Blog. My name is Gary and I'd be happy to clarify further. 

Apps installed from the App Directory cannot be shared and would be specific to each account. 

I hope this helps clarify!  If we can assist further with any questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, and we would be happy to help!

Kind regards, 

Gary | @HootSuite_Help | HootSuite Help Desk -

aprilsunshine 5pts

I've set up five teams and only three appear in my dropdown box when I'm posting. How can I get all of my 5 of my teams to show up this way?

Hootsuite_Help_Desk moderator 5pts


Thanks for your post!

It seems in your screenshot it looks like there is some room to scroll down. Please scroll down to see if you are able to view the other two teams.

If you do have any more questions or concerns please reach out to us either via Facebook private message or via Twitter (@Hootsuite_Help). 


Monika | Customer Advocate |

Hootsuite_Help_Desk moderator 5pts

@JannMirchandani @Hootsuite_Help_Desk @aprilsunshine Hey there!

Thank you for reaching out to the Hootsuite Team. My name is Gary and I'd be happy to clarify further. 

To have the Teams appear in the "Select by Team" option in the Profile Picker, you must be a member of the Team and the Team must also have social networks attached. If no social networks are attached to that Team, the Team will not appear. 

You can add social networks to a Team via the steps here:

If we can assist further with any questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, and we would be happy to help!

Best regards, 

Gary | @HootSuite_Help | HootSuite Help Desk -

HomesiteSChop 5pts

We want to have all social media activity for our corporate accounts look like it comes from the corporate account and not the team member that posted it.  In a Team setup, are tweets and posts created on behalf (i.e. showing the name) of the corporate account or will it show the post as a team member's account?  If so, is there somewhere within Hootsuite that logs who posted on behalf of the corporate account for individual accountability?

Hootsuite_Help_Desk moderator 5pts


Hi there,

Thanks for your excellent question! 

In a Hootsuite Pro account you are able to collaborate with your teammates through an organization. When team members curate messages it will be with the selected Social Profile such as the corporate Twitter handle, and not their personal accounts.

I hope this helps! if there is anything else we can do to assist please reach out to us over Twitter @Hootsuite_Help

Kind regards,

Jocelyne | Customer Advocate |

balli 5pts

Sir How much can add groups in his hootsuite account Please tell me?

Hootsuite_Help_Desk moderator 5pts


Hi there,

Thanks for reaching out to us with your question! 

To confirm, on a Free plan users can have up to 3 Social Networks, and as many of those can be groups as you would like. On a Pro plan, users can add up to 50 Social Networks, and much like Free, as many of these Social Networks as you want can be groups.

We hope to have answered your question, but please don't hesitate to reach out if you have any future questions or concerns! You can find us on Twitter via @Hootsuite_Help . 

Very best,

Emilie | Customer Advocate |

Wendy 5pts

Are team members given their own user id and log-in?

Hootsuite_Help_Desk moderator 5pts

@Wendy Hi Wendy,

Team members will need their own Hootsuite account (therefore their own user id and password) to accept their invitation to an Organization. It is through their own account that they'll be able to see and post to the shared social networks. 

I hope that helps! If you have any other questions, please don't hesitate to tweet us at @Hootsuite_Help or send us a Private Message on Facebook. We would be more than happy to assist. 

Kind Regards,

Stefanie | Customer Advocate |

EWJ_1991 5pts

I manage several hootsuite accounts. So I find myself having to go in and out of different hootsuite accounts like social media pages. Is there a way I can link all accounts together while keeping them separate? I need help.

Mike 5pts

Hi there,

Prior to requesting a demo of the enterprise version I'd like to know if it is possible to schedule posts and notify team members of the post giving them the chance to delete it if they don't want it showing up on their social feeds? If they choose to not delete it, it carries on as scheduled.

Thank you

Hootsuite_Help_Desk moderator 5pts


Hi Mike,

Thank you for contacting us on our blog. We're happy to help!

The message approval feature is available to Enterprise Clients. When a user with limited permission level in an Enterprise organization sends or scheduled a message, the message will require approval from the organization Super admin, prior to it posting.

Please see here for further information:

Please reach out via Facebook Private Message or at @hootsuite_help if you would like further assistance and we'll be more than happy to help.


Best regards,

Amy| Customer Advocate |

Sal Lizarraga
Sal Lizarraga 5pts

Question, using various groups can one group assign the interaction to another? thanks.

Hootsuite_Help_Desk moderator 5pts

@Sal Lizarraga

Hi Sal,

Thank you for contacting us on our blog! We're happy to help!

Pro and Enterprise users can assign messages to other users in the same organization. Please see here for details on using the assignment feature:

Please reach out via Facebook Private Message or at @hootsuite_help and we'll be happy to create a help ticket and reply via email to further assist.

Thanks, Sal!

Best regards,

Amy| Customer Advocate |

Bill 5pts

Hi there, 

I made an organisation on hoot suite today but am realising that you cannot do much with the pro account unless you have the next level up. 

How in fact does the pro account help businesses and what can you do with it in organisations,


Hootsuite_Help_Desk moderator 5pts

@Bill Great questions Bill!

Pro Organizations allow collaboration with social between multiple Hootsuite accounts.  For example, if you have a social media team consisting of 4 people they can each have their own Hootsuite account and share access to the business' social media profiles through the Pro Organization.  This way the team can all work together to tackle social for their business!

It also allows your other team members with Free accounts access to Pro level features through the Pro Organization.  Some of these features include access to Pro Analytics reporting, bulk scheduling, suggested beta, and more!

A great quick start guide for Organizations can be found here:

If you have more questions, please feel free to reach out to @Hootsuite_Help on Twitter!

Best, Taavi |

Burghy 5pts

Is there a good way to add a client to a Hootsuite account? I'm debating whether or not I want to give them access to our agency Hootsuite in some way. They just want to see what's scheduled.


Fran 5pts

Hi - our organisation name has changed. If I go into organization settings and edit the organization name will I lose any scheduled posts or anything? 

Hootsuite_Help_Desk moderator 5pts

@Fran Hi there!  Great question, changing the name of the Organization within Hootsuite's User profile (top left icon) will not affect any scheduled posts (it is a cosmetic change). 


Sharin | @Hootsuite_Help

katieulch 5pts

My apologies if this has already been asked: Is there a way for someone who was assigned a task on Twitter to see the conversation from the Assignments tab?

Hootsuite_Help_Desk moderator 5pts

@katieulch Hi Katie! I hope I understand this correctly, but it sounds like you're wanting to see the Tweet you're assigned from the Assignments section of the dashboard, right? If so, you can click right on the Assignment Message to view this, and one you've clicked there, you can click "View/Comment" to post a response. I hope this helps!


Megan @Hootsuite_Help -

Mike Mutzel
Mike Mutzel 5pts

Man Hootsuite is one clunky a$$ way to manage a team. Really not intuitive or user friendly.... I would suggest improving interface. 

JenH 5pts

Hello - is there a permission that allows a team member to view a social network stream and scheduled posts without being able to edit or change them?

Hootsuite_Help_Desk moderator 5pts

Hi @JenH - thanks for your question!

You can set permissions for your Team Members at the Organization, Team and Social Network lever; however, it is not possible to set someone with 'read-only' permissions. 

For more information on Organization Permissions please see:

I hope this helps and please let us know if you have any further questions.


Kathleen | @Hootsuite_Help | Hootsuite Help Desk -

Jodypainter6 5pts

Are you able to have workflow, so that if a team member composes a response, it can be checked by the Super Admin before it is posted.

Hootsuite_Help_Desk moderator 5pts

@Jodypainter6  Hi there,

Thanks for reaching out to Hootsuite through our blog.

As it turns out, this workflow is not available to Hootsuite Free and Pro users at this time. I suggest adding this to our Feedback Forum as our Dev Teams regularly reviews the suggestions for possible future updates:

Please let us know if you have any further questions. We are happy to help!

Best regards,

Christian | @Hootsuite_Help | Hootsuite Help Desk -

dhoang 5pts

Hi there, 

Please could you provide a cost for an annual lump fee with Hootsuite Pro? We'd like to add the account to our corporate memberships but the monthly fee isn't something that is easily processed every month. 

Thank you!

billtb 5pts

I'm a bit confused. Our business has three partners, each with separate Twitter, Facebook, and Linked-In accounts. We would like share responsibilities for creating posts across the social platforms - and to be able to add each person's individual accounts. Do we create a team and invite each person to be team members and then to add their own accounts? Or am I missing the boat somehow? It feels like this should be easier .... 

Hootsuite_Help_Desk moderator 5pts

Hi @billtb - thanks for your question!

You're correct! You would create an Organization with Teams to organize the various Social Profiles. You would then invite your colleagues to the Organization and grant them the appropriate permissions for each Team or Social Network, in order to collaborate. If they do not already have Hootsuite account, an account will be created for them when you invite them to your Organization. 

You can find step-by-step instructions on how to set this up here:

I hope this helps and please let us know if you have any other questions!


Kathleen | @Hootsuite_Help | Hootsuite Help Desk -

CanAdelaidian 5pts

Does each member of an organization have to set up a unique "streams" dashboard, or is there a way to have a default streams view that people will see when they are added to an organization or team?


Helpful4you 5pts

I am lost guys. I have a PRO account and thought I am able to add 1 person that can help me so I can outsource some tasks, but it looks like that that 1 seat that is included in PRO is myself. That does not make any sense to me. I am really confused. I am I able to assign someone else to outsource social media account or not or how do I proceed?

jmarks 5pts

Hi there, 

we created 2 teams for our corporate Hootsuite account. One Team as Super-Admin being able to handle all of our social media accounts and the second team to handle one account for the US market only. 

But the US Market is not able to see what the other team has scheduled. Now we are wondering if it is possible that the second team can see the Super Admin´s scheduled messages too ?

I hope you understand our issue and we would really appreciate your help.

Hootsuite_Help_Desk moderator 5pts


Hi there!

You are able to add the same social network to multiple teams allowing your various team members to have access to these networks. You are also able to customize permission levels for your team members and social networks.

For more information on managing your Organization's team members, please see the following HelpDesk article:

If you have any further questions, please tweet us (HootSuite_Help) and we'd be happy to help!


Whitney | @HootSuite_Help |

Kara 5pts


I'm trying to create multiple logins for a corporate Hootsuite account because right now 3 people cannot be on the same account simultaneously. How does this work with teams?

Hootsuite_Help_Desk moderator 5pts

@Kara  Hi Kara!
I'm excited to hear that you're looking at building out a team in HootSuite. The team functionality and collaboration features are available through our Pro plans. 

Once you've upgraded to Pro, this article has some great step by step instructions for how to create an organization and invite members: Note that each Pro account includes the ability for two members so you would need to add another seat through your account billing page. 

I hope this helps but if you have any further questions, you can reach us on Twitter @HootSuite_Help.
Nicole @HootSuite_Help -

Kay 5pts

Hi - I have a pro account and 3 premium seats used but your blog says I can add up to 9 team members? I have to pay an additional $9.99 per month already for one of my team members and it is asking me to pay if I want to add a fourth? How many team members can I add with my regular pro account??

Hootsuite_Help_Desk moderator 5pts

@Kay  Hello Kay!

I apologize for the delay in getting back in touch with you. We really appreciate you reaching out to us and are eager to begin helping you now. 

Please note that each Pro account comes with the ability to add one Team Member to the Organization at no extra cost. Each additional Team Member after this will cost a supplemental monthly fee. The 3rd Member will cost $10/month and members 4 through 10 will be $15/month. 

For more information on the Pro Plans and other supplemental features, please see:

I hope this helps clarify Kay! Should you have any further questions, please reach out to us over Twitter via @HootSuite_Help.

We'd be delighted to help you further there!

Best regards,

Paige @HootSuite_Help -

Hootsuite_Help_Desk moderator 5pts

@Isabella Lo @HootSuite_Help_Desk  

Hi Isabella,

Thank you for your reply and my apologies for the delay in our response. We really appreciate your patience!

To clarify, Pro accounts are able to have up to 9 team members on the account. This is why the pricing plans specifies 1-9 additional team members.

I hope this helps to clarify this, Isabelle! Please contact us on Twitter at @HootSuite_Help for any further questions. We'll be happy to help!

Thank you, Isabelle!

Kind regards,

Amy @HootSuite_Help -

superdisappointed 5pts

@HootSuite_Help_Desk oh man that is really misleading! I signed up with the expectation that we would be able to add team members with no additional cost. Apparently I'm not the only one. Sign up for the Pro and you get a few things but have to pay for more. Adding 3-4 extra team members is pretty common, so should be covered in the Pro version.

I'll be using something else other than Hootsuite from now on! No more "Pro" version for me. SUPER disappointing.

Hootsuite_Help_Desk moderator 5pts

@superdisappointed Please accept my apologies for the confusion this may have caused. 

With your Pro Plan, you are able to invite 1 Premium Team Member to your Organization. After this, each additional Team Member will need to be added to your Monthly or Annual Plan.

You can find more information on the Pro Plan features and Add-On features here:

Kind Regards,

Kathleen | @Hootsuite_Help | Hootsuite Help Desk -