The Virgin Story: How to Create an Irresistible Brand Using Social Media

By Hannah Clark • 1 year ago • 11 Comments

“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” -Sir Richard Branson

Whether you are interested in music, travel, financial services or mobile telecommunications, The Virgin Group is a brand that is impossible to ignore. Since the 1970’s, Sir Richard Branson has been working towards building a corporation with a mission to be the ‘most irresistible brand in the world.’

In this video, discover how the Virgin Group uses HootSuite’s Social Management Dashboard to connect with people from all over the world. Using this tool, Virgin is able to interact with their customers, receiving feedback and sharing news about the Virgin brand. HootSuite Enterprise allows Virgin to strengthen relationships with customers, and reinforce their community. The analytics provided enables teams to track campaign outcomes and business trends. Learn more about social media management with HootSuite Enterprise or check out our HootSuite for Enterprise Video which also highlights the Virgin Team.

Author: Hannah Clark

Hannah Clark has written 83 posts for the HootSource blog..

Hannah is a Marketing Coordinator at HootSuite. She writes news items and features for the HootSource blog.

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10 comments
Sheri
Sheri

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Sam Martinez
Sam Martinez

Hello Hanna!

Great post on Virgin's use of Social Media. I follow Sir Richard Branson on Google plus. I love his posts. They are all very positive. I also like the way he engages his Google circles by asking questions or holding a contest on various things. He recently created a contest with a very cool prize to name their new Virgin Atlantic jet. He also recently held a contest with a prize by asking followers to guess where he was in the world for New Years Eve. He makes the experience very fun :)

Sam

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