Not bad for a company started in a Harvard dorm bedroom! $115.6 billion of this revenue came from Meta’s Family of Apps.
Not content with only having some of the biggest apps in the world under their belt, Meta is also investing heavily in Reality Labs, a business owned by Meta that produces augmented reality and virtual reality hardware and software. In 2021, $2.2 billion of Meta’s 2021 revenue came from this area of the company.
Still known as Facebook in 2011, the company has grown wildly since the days of poking people on your friends’ list. Since then, Facebook/Meta’s revenue has grown by a mind-blowing 3086%, from $3.7 billion to $117.9 billion.
Kerching! Another $8.1 billion came from Europe, $6.1 billion from the Asia-Pacific region, and $3.2 billion from the rest of the world. Something to think about when you’re crafting ad campaigns on Facebook.
Average revenue per user (ARPU) is an important metric because it tells Facebook how much money they make off their users. In 2021, Facebook’s ARPU grew by 15.7% compared to 2020.
In Q4 2021, Facebook’s ARPU was highest in the US and Canada, with the average revenue per user netting Facebook a cool $60.57. Conversely, the demographic with the lowest ARPU was Asia-Pacific with $4.89.
What’s interesting here is that Asia-Pacific has the highest number of people logging into Facebook but the company earns the lowest amount of revenue from this demographic.
That’s right. Older millennials can’t get enough of Facebook. This demographic is most likely to have been early adopters of Facebook in a post-Myspace world and continued to use and favor the platform as they grew up.
Facebook is least popular with women aged 16-24, with only 7.3% of women surveyed listing the social media platform as their favorite.
If you’re looking to run ad campaigns on Facebook, you’ll need to know exactly who to target campaigns to, and men aged between 25 and 34 make up 18.4% of Facebook’s ad audience. Women in the same age group account for 12.6%.
The demographics with the lowest ad reach are men and women aged 13-17 and seniors aged 65+.
Facebook is making moves in the ecommerce world and launched Shops in 2020, giving its userbase access to a quarter of a billion stores. Shopping is becoming more commonplace on Facebook, with an average of one million people using Facebook Shops on a monthly basis.
Bullying and harassment on the platform is in decline
Social media is no place to make other people feel bad about themselves. Period.
Luckily, it looks like Meta takes bullying and harassment seriously and reports that for every 10,000 content views, around 10-11 views contain bullying. The company also reported that in 2021, they took action on over 34 million posts that went against their community standards and policy documentation.
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