Bonus:Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
How to go live on Facebook
When you broadcast a Facebook Live video, it will appear on your page, group or event and may also show up in the Feed or on Facebook Watch.
When the broadcast is over, you can edit and share a recording of the Live video on your page.
Here’s the step-by-step:
How to go live on Facebook from your phone
There are two ways to go Live on Facebook using the mobile app.
Using the Facebook app:
1. Go to the page, group, personal profile, or event that you would like to stream your video from.
2. Tap “What’s on your mind?” or Create post.
3. Tap Live, located in the list of options.
4. Write a description — this is where you can tag friends, collaborators, or your location. Or, use the widgets at the bottom of the screen to add other elements, like Polls or links. The hamburger button in the bottom right-hand corner will give you an exhaustive list of options. Here, you can also restrict access or crosspost between channels.
5. Tap Start Live Video to begin the live broadcast.
6. When you’re done, tap Finish to end the livestream.
Using the Creator Studio app:
On the Home or Content Library tab, click the compose icon on the top right corner.
Select the option for Live post.
Write a description. (This is where you can tag friends, collaborators, or your location.)
Tap Start Live Video to begin the live broadcast.
When you’re done, tap Finish to end the livestream.
How to go live on Facebook from your computer
You can create Live video content using your computer’s built-in webcam and microphone. You also have the option to connect higher-end production equipment if you’d like.
Regardless of which tools you use to go Live from your computer, Facebook will first direct you to the Live Producer tool.
Using your built-in webcam:
1. At the top of your newsfeed, click on the Live Video icon beneath the “What’s on your mind?” status field.
2. You’ll be taken to the Live Producer tool, where Facebook will ask you whether to go Live now or set up an event for later. You can choose where to post your stream on the left-hand side.
Then, Facebook may prompt you to use your microphone and camera.
3. Finally, you’ll choose your video source — select Webcam.
4. Look to the left side of the screen under Add Post Details. Here, you can write a description and add an optional title for your live video. You can also tag people or places or choose to raise money with the heart-stamped Donate button.
5. When you’re ready, click the Go Live button on the bottom left of the screen.
If you’re like us, you need to double-check things before publishing them. You can easily test the waters of your broadcast for some peace of mind beforehand.
Change your privacy settings to “Only Me” to view your Live video stream. You can check your sound, lighting, and angles before anyone sees you.
Invest in quality
Webcams, ring lights, and microphones are much more cost-effective than they used to be. You can get decent-quality tools that won’t break the bank but will make your Live videos that much more enjoyable to watch.
Everybody likes a tag! Live stream descriptions offer the ability to tag people, Pages or places. Use these to shout out your collaborators or identify your location or business.
Tags help the viewers understand what they’re watching and allow the content to reach audiences outside your own.
Continue offering context
Your superfans might be start-to-finish viewers of your stream, but others will be popping in and out. So, make sure you’re giving new viewers context.
Insert short recaps throughout your broadcast to quickly explain the who, what, where, or why. Stick to the bare minimum for understanding. For example, you can use your guests’ names or occupations regularly.
Captions on your video explaining the context are a pretty fail-safe way to keep people in the know. You can also pin a comment that offers some context or prompts engagement.
Actively engage your viewers
Livestreams allow you to interact with your viewers in real-time.
Chat with your viewers as they log in and reply to comments and questions as they flow through. You can pin comments to the top of the chat as you respond to them.
If you’ve got an active community, a moderator might save your stream. Ask a second person to keep an eye on the chat or filter for the best comments or questions to share, so you can do what you do best — host!
Offer interactive content
Facebook Live viewers are often passive audiences, but the conversation doesn’t have to be a one-way street. Amp it up a notch by promoting interactive content like cooking shows, art tutorials, or workout sessions.
Even if your area of expertise or brand lies outside of it, don’t be afraid to experiment. Take a page out of Alexandria Ocasio-Cortez’s book. She hosts Live political Q&A while she cooks.
Create your own highlight reel
Get creative! You can trim any unnecessary footage and create shorter clips to share on Facebook when the stream is over.
Create your own highlight reel in six easy steps.
To trim a previously live video, go to Creator Studio and then the Content Library.
Click the Posts tab.
Check the box next to the video you want to edit.
Select Edit Post.
Select Trimming or Video Clipping and crop as you like.
Hit Save when done. You’ll find the finished product under the Clips tab.
Produce regularly scheduled programming
If your audience knows you post every Tuesday night, they’ll keep coming back — and the algorithm notices.
Consistency doesn’t have to be boring: keep it fresh with new formats or types of content (see interactive above!). Keep track of what your audience responds to the most.
Host a paid online event
Paid events allow creators to limit content distribution to ticket holders or registered users. Facebook created these events to give small business owners and event producers another revenue stream during the pandemic and has said that they won’t collect “any fees for paid online events purchases until 2023.”
Captions are the easiest way to increase your video reach. With them, you can reach your Deaf and hard-of-hearing audiences and people whose language differs from yours. Plus, many hearing folks who speak your language will still watch your video with the sound off.
Inclusive content is just good content. It increases your reach, shows your audience you see them, and makes the internet a better place.
Spread the word! By advertising your Live stream on your other accounts, you can reach new folks thirsty for more of your content. If you’ve got other channels, it only makes sense to post about your Facebook Live feed on them.
If you can convince others to cross-promote your live content, you’ll see an even more diverse audience at your next showing.
Facebook Live video ideas for business
Okay! You know how to create, promote, and publish Facebook live videos. Now, we’ll get into the heart and soul of viral videos with these creative Facebook live content ideas.
Tap into trending topics
Are you one of the first people to know about major current events? Can you spot a viral challenge from a mile away? Well, now’s your chance to capitalize on your interests.
Take a cue from the National Guide Dogs Australia (cue hearts melting), who hosted a live puppy stream on National Puppy Day. Think Golden Retriever puppies, a massive ball pit, and nonstop audience engagement.
Are you in the right place, right time? Hit that Live button and start filming!
Meteorologist Chris Nelson, for example, Live streamed his tornado chasing near Glenmore City, Wisconsin. Though we definitely do not condone chasing tornadoes (Chris, you’re a wild man), his video got over 30k views and likely some traffic to his news page as a result.
If you can’t be there in person, watching a performance, concert, or competition unfold via Live is the next best thing. Or, if you’re not really into crowds or bathroom line-ups, it could be the best thing.
After all, it’s good enough for Shawn Mendes and friends! Plus, you get an up-close and personal view of the performers.
This goes for conferences, panels, lectures, and workshops, too. If a camera and microphone can capture it, get it up on Live for all to see.
Behind the scenes
People love getting an inside look at what goes on behind the scenes. Give your fans and followers what they want with a Live tour, like the Gwrych Castle one below!
A behind the scenes look at the castle 🏴🏰🏴
Show off all the features and benefits, or hidden tips and tricks, of your products (or products you love) over Live.
Maybe, like Kristen Hampton, you’ve found a product that makes you laugh, and you want to share it with your followers. We get it: If we found a rapping, pooping Easter chicken toy, we’d want to show the world too.
Product testing TWO things! A rapping Easter chicken that poops eggs, and the Egg Mazing egg decorator. Join us for this special Easter PTT double header! 🐣
So what does a typical day look like for a 3-time Latin Grammy and Latin Billboard nominee? Leslie Grace, who also stars in the upcoming film, In The Heights, takes us along to find out. Check out her latest single "Conga" out now. #AWholeDangDay
If you’re on Facebook Shops (if not, here’s how), you can make a product playlist in Commerce Manager to showcase your items. If you don’t plan to have a Facebook Shop, don’t worry — you can still show off your goods, just without the product playlist.
When you’re selling something — your brand, your products, your services or even just your content — people want to know they’re giving their money, time, and attention to someone with the same values.
Over half (56%) of global consumers have said it’s important to them that the “brands they buy from support the same values they believe in.”
Use your Live stream to talk about the things that matter to you. Don’t be worried you’re going to lose followers for speaking out, either. An audience that aligns with you will be more loyal than the general masses.
Ben & Jerry’s, for example, may be an ice cream company, but these folks aren’t afraid to get spicy. They’re unapologetically vocal on their social platforms and have gained a loyal following.