There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for 2022.
If you want to market to professionals, there’s no better place than LinkedIn. The platform users to connect with like-minded business folk, apply and recruit for jobs, and follow the latest news from organizations and influential people from across the globe.
When you understand how LinkedIn members and brands use the channel, you’ll gain valuable insights into how you can incorporate LinkedIn into your social media strategy.
Here are the most up-to-date LinkedIn statistics to be aware of in 2022 to help you craft exciting campaigns.
To put that number in context, Instagram currently has over 1.2 billion users, and Facebook has almost 3 billion. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to.
Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. Note that LinkedIn does not report any genders other than male or female.
LinkedIn’s users live in more than 200 hundred countries and regions around the world. This includes over 211 million in Europe, the Middle East, and Africa, 224 million in the Asia Pacific, and 124 million in Latin America.
The Microsoft founder is out on his own as the most followed personal account on the platform, with almost double the amount of followers as Richard Branson behind him in second place. Funny that Microsoft owns LinkedIn, but we’re just speculating here!
The other most popular hashtags include #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million). The dominance of the #India hashtag suggests to marketers that the nation is not to be overlooked as part of your global campaign strategy.
If your company is hiring, your LinkedIn Page can be a key source of potential new employees.
When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say that virtual recruiting will continue long after the pandemic.
If that last LinkedIn stat didn’t convince you it’s worth having a solid presence on this network, this one should. Any company planning to hire new employees in 2022 needs a polished LinkedIn Page to help attract top-tier talent and leverage the channel to recruit candidates.
With the platform’s popularity ever-increasing, its paid services have followed suit. In addition, users can pick from several premium membership plans to access improved metrics to boost their engagement.
As marketers have gravitated toward LinkedIn’s solutions to fuel their own growth, they’ve also fuelled LinkedIn’s. Surpassing 1 billion USD for the first time in Q3 FY21, the platform’s growth in revenue is no surprise given its growth in user base.
These stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71%, respectively). This isn’t surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.
Don’t think you can just let your LinkedIn Company Page sit there idle. You need to regularly share updates to maintain a high engagement rate on LinkedIn. The good news is you only need to post once a week to achieve that higher engagement level.
They also get 7x more impressions per follower and 11x more clicks per follower. Like the LinkedIn company page statistic above, this shows the value of keeping your LinkedIn page up-to-date and active.
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