38 LinkedIn Statistics Marketers Should Know in 2021
There’s no better place to connect with business professionals than on LinkedIn. Here are the most up-to-date LinkedIn statistics for 2021.
LinkedIn statistics look a little different than they do for some of the other social networks. It’s not the biggest social network, or the one with the largest reach. Some of the numbers are smaller. At first glance, they may not seem as impressive for marketers looking to make a big impression.
But the 38 LinkedIn stats below prove that theory wrong. They show that this business-oriented network is in fact a must for marketers of both B2B and B2C products and services.
When you understand the ways both LinkedIn members and other brands use this network, you gain insights into how you can better incorporate LinkedIn into your social marketing plan for 2021.
To put that number in context, Instagram currently has 1 billion users, and Facebook has 2.74 billion. It’s not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
In fact, Gates often appears in the list of most engaging articles shared monthly in the LinkedIn Water Cooler Series. Yes, he benefits from name recognition. But he’s also known for tapping into the issues people care about right now.
Why should marketers care about Bill Gates’ success on LinkedIn? It’s a good opportunity to model success. Take a look at some of his content to see what you can learn from his approach.
If your company is hiring, your LinkedIn Page can be a key source of potential new employees.
When hiring managers can’t screen potential new hires in person, tools like LinkedIn are even more important. And 81% of talent professionals say that virtual recruiting will continue when the pandemic is over.
Don’t think you can just let your LinkedIn Company Page sit there idle. You need to regularly share updates if you want to maintain a high engagement rate on LinkedIn. The good news is you only need to post once a week to achieve that higher engagement level.
They also get 7x more impressions per follower and 11x more clicks per follower. Like the LinkedIn company page statistic above, this shows the value of keeping your LinkedIn page up-to-date and active.
Note that this specifically excludes companies using LinkedIn only for recruiting purposes. This represents marketing efforts on LinkedIn. If you’re not marketing on this network, you’ll be in the minority by the end of this year.
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