Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella. Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp.
While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. Let’s dive into how to get the best results for each!
Let’s take a look at real-life examples of how businesses used Facebook to meet their business goals.
Pink Tag used Facebook Shops and Live Shopping to make over $40,000 in sales in a nearly 5-month period. By displaying products and making them available to purchase all within Facebook, it made it easy to boost their sales.
Action Buttons: A call-to-action is an important part of any strategy. Action buttons on your profile make it easier to book an appointment, make a restaurant reservation, or order food delivery.
Collab Posts: Instagram features Collab posts on both the brand’s and creator’s Instagram feed. Collab posts can easily boost the effectiveness of influencer and brand partnerships.
Shopping: With Instagram Checkout, followers can find a product and purchase it without ever leaving the app.
Story Highlights: You can choose your most important Stories and save them in a highlights section. New followers can see more content, and current followers can reference it to follow products, menus, or services.
Besides static ads in an Instagram feed, consider branching out into video and Stories. Chobani used video ads in Instagram Stories to successfully boost awareness of a product launch.
Messenger is more than exchanging texts with your audience. It can support the entire customer journey from discovery to purchase.
Here are a few of the Messenger business tools you can implement to create a strong marketing campaign:
Chatbots: Automate FAQs with chatbots. It provides a 24/7 resource for your followers and can answer questions, provide recommendations, or complete a sales process. If you need the human touch though, a chatbot can connect a person to your live customer support team.
Connect with Instagram: Messenger also connects to your Instagram account. When someone sends a direct message to your Instagram profile, Messenger will be there to help them.
Customer Feedback: Surveys help you learn about your customers. Messenger has a Customer Feedback tool to make it easy to ask your audience if they are happy with your service.
Showcase Products: You can turn your Messenger into a mini-catalog to help your customers find products and purchase them.
Accept Payments: Speaking of purchases, you can accept payments by integrating Webview. It will also send a receipt and post-purchase messages.
BetterHelp uses chatbots to help followers learn how it works, answer questions, and get in touch with customer support if needed.
Dii Supplements used its ad campaigns to encourage people to send a message on Instagram (which is connected to Messenger). With a specialist on the other side, people were able to learn about the company’s products. Below is an example from one of their clients, Lucky Shrub.
WhatsApp for Business
WhatsApp Business helps you stay connected by automating, organizing, and quickly responding to messages.
It is a great place to connect with your customers, provide excellent customer support, and share updates.
WhatsApp user statistics
WhatsApp is one of the most popular apps on the planet with over 2 billion users. Here is a quick breakdown of who is using WhatsApp:
15.7% of Internet users aged 16 to 64 say WhatsApp is their favorite social media platform
Females aged 55-64 and males aged 45-64 are most likely to say WhatsApp is their favorite social media platform
The average time spent on Whatsapp is 18.6 hours per month for Android users
WhatsApp business tools
WhatsApp can function similarly to Messenger. Here are a few business tools it includes:
Catalog: Create an online storefront with WhatsApp. This tool lets you add your products and services to your profile and allows followers to browse the catalog.
Status: Similar to Instagram and Facebook Stories, WhatsApp Status disappears after 24 hours. You can post text, videos, images, or GIFs to stay connected with your audience.
Profile: WhatsApp lets business accounts create profiles. It contains a description, address, business hours, website, and social media links. This makes it easier to identify your business on WhatsApp.
Automated messages: You can set up messages on WhatsApp to send greetings, away messages, and quick replies. If you’re looking for a fully developed chatbot feature, you’ll need a third-party vendor.
It’s important to meet customers with the apps they already use. If your audience prefers WhatsApp over Messenger, then create an exceptional WhatsApp experience.
Omay Foods connected its WhatsApp business account to its website, Facebook page, and Instagram profile. This led to a 5x increase in customer inquiries.
Advertising: AR is available on Facebook advertising. It’s an interactive way for consumers to try out your products or brand.
You can already use AR for ads. Take a look at what MADE did. It used ads to encourage people to use AR to see how furniture would look in their homes. The campaign had a 2.5x conversion rate.
Creating your own Instagram AR filter is another way to encourage followers to share your brand. Disney created a filter to celebrate the launch of the TV series, Loki. The filter adds Loki’s Horned Helmet.
Manage your business’s presence on Facebook, Instagram, Messenger, and all your other social media channels using Hootsuite. From a single dashboard, you can schedule brand posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.