During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must.
Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella. Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp.
While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. Let’s dive into how to get the best results for each!
The various Meta platforms have an incredibly large and diverse audience for businesses to reach. Just take a look at the number of people on each platform:
Let’s review each app in the Meta business suite, who uses it, and what you need to succeed on it.
Creating Facebook business page is the first step to connecting with an audience on Facebook.
A business page lets you post updates, share contact information, and promote events or products.
While Facebook marketing is completely free, you could also opt to create and post Facebook ads.
With almost 3 billion users, your target audience is probably using it. Here’s a brief overview of the Facebook audience:
No matter what your business is, Facebook has a business tool to help you grow online. Let’s explore some of the features available on a Facebook business page that you may want to use:
You can also link your Instagram to your Facebook page, which makes it easier to handle all of your Meta marketing in one place.
Still stuck on how to promote your business on Facebook? Check out our VERY complete guide on Facebook marketing.
Let’s take a look at real-life examples of how businesses used Facebook to meet their business goals.
Pink Tag used Facebook Shops and Live Shopping to make over $40,000 in sales in a nearly 5-month period. By displaying products and making them available to purchase all within Facebook, it made it easy to boost their sales.
Interested in doing the same? Check out our guide on setting up Facebook shop.
Tonal created a Facebook group to motivate customers to use its strength training system. It hosted events and community chats to encourage interaction.
This led to 95% of the most active Facebook group members saying they would be very disappointed if they could no longer use Tonal.
Is a Facebook Group the right strategy for you? Read on to learn how Facebook Groups can grow your business.
Instagram started as a platform to share photos and has grown to incorporate features like Stories, Reels, and Shopping. This makes it a great platform to create an influencer marketing strategy.
With over 1.4 billion users Instagram is the fourth most popular social media platform. Let’s explore the Instagram audience:
Here are some tools you can consider incorporating into your Instagram strategy:
Besides static ads in an Instagram feed, consider branching out into video and Stories. Chobani used video ads in Instagram Stories to successfully boost awareness of a product launch.
Need help creating effective Instagram Story ads? We got you covered.
e.l.f. Cosmetics is using Story Highlights and a pinning feature to promote specific products.
By putting its in-demand products at the top of its feed and profile, followers are going to have a hard time missing what it is selling.
Don’t forget to read our post on some of the best tips and tricks on using Instagram Stories.
Meta Messenger lets you send texts, photos, videos, and audio. It also includes features such as live group video calls and payments.
It allows you to connect with followers and provide the information they need.
Messenger is a key component of an overall Facebook marketing strategy. A live chat function can answer questions and secure sales.
To capitalize on this, learning about the demographics of people who use Messenger will help your messaging:
Messenger is more than exchanging texts with your audience. It can support the entire customer journey from discovery to purchase.
Here are a few of the Messenger business tools you can implement to create a strong marketing campaign:
BetterHelp uses chatbots to help followers learn how it works, answer questions, and get in touch with customer support if needed.
Not having any response to Messenger is poor etiquette. Learn 9 other tips to interact with your customers on Messenger.
Dii Supplements used its ad campaigns to encourage people to send a message on Instagram (which is connected to Messenger). With a specialist on the other side, people were able to learn about the company’s products. Below is an example from one of their clients, Lucky Shrub.
WhatsApp Business helps you stay connected by automating, organizing, and quickly responding to messages.
It is a great place to connect with your customers, provide excellent customer support, and share updates.
WhatsApp is one of the most popular apps on the planet with over 2 billion users. Here is a quick breakdown of who is using WhatsApp:
WhatsApp can function similarly to Messenger. Here are a few business tools it includes:
It’s important to meet customers with the apps they already use. If your audience prefers WhatsApp over Messenger, then create an exceptional WhatsApp experience.
Omay Foods connected its WhatsApp business account to its website, Facebook page, and Instagram profile. This led to a 5x increase in customer inquiries.
Take a look at our guide to learn more about how to use WhatsApp for Business. You may also want to read our tips on using WhatsApp for customer service.
While the Metaverse is still a work in progress, it’s expected to combine the real world with augmented reality (AR) and virtual reality (VR).
To get an idea of who might use the Metaverse, let’s take a look at the demographics of current virtual universes like Roblox. Here is a look at who uses online gaming currently:
Creators and businesses will become a huge part of making the Metaverse. Until then, there are ways to currently get involved with AR or digital products. Here are a few business tools to think about:
You can already use AR for ads. Take a look at what MADE did. It used ads to encourage people to use AR to see how furniture would look in their homes. The campaign had a 2.5x conversion rate.
Creating your own Instagram AR filter is another way to encourage followers to share your brand. Disney created a filter to celebrate the launch of the TV series, Loki. The filter adds Loki’s Horned Helmet.
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