If your brand is planning to use Snapchat for business, be sure to incorporate Snapchat statistics into your social media plan. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.
These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.
The number of people using Snapchat continues to increase. As of June 2020, an average of 238 million people were using Snapchat each day. This is an increase of 35 million, or a 17% increase, year-over-year.
And users are actively engaging with the platform more than ever. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily.
Snapchat launched in 2011. In 2020, it remains one of the 15 most-used social media platforms. In July 2020, Facebook was the most-popular platform, with more than 2.6 billion monthly active users. YouTube and WhatsApp were the second and third most-popular platforms respectively.
Snapchat, with 397 active monthly users, sits in 13th. This Snapchat usage statistic shows Snapchat is more popular than Pinterest and Twitter.
According to Snapchat user statistics collected from the Pew Research Center in 2019, 24% of Americans say they have used Snapchat. This is significantly lower than other social media giants. For example, 73% of Americans say they’ve ever used YouTube. But Snapchat usage is higher than Twitter, WhatsApp and Reddit.
Only 27% of Americans get news from Snapchat. Snapchat stats in 2020 show that most Snapchatters are logging onto the social media platform for social purposes, rather than for current events updates.
According to a blog post on Snapchat for Business: “Younger Snapchatters in particular are communicating via Snapchat, with teens in Canada (58%), the Netherlands (44%), Norway (66%), the UK (60%), Sweden (44%), and France (64%) using the platform more to close the virtual gap between real friends, family, and loved ones.”
In the second quarter of 2020, Snapchat found that investing in its various augmented reality (AR) features paid off. As well as interactive lenses and filters, Snapchat recently added new AR features including Voice Scan and Music Lenses.
Those additions mean, on average, more than 180 million Snapchatters engage with AR each day. That’s over 75% of Snapchatters using Snapchat AR each day.