Skip to content
Strategy

52 Snapchat Statistics That Matter to Marketers in 2024

Using Snapchat for business requires thoughtful planning. To help you out, we’ve collected the top Snapchat statistics you need to know.

Stacey McLachlan March 29, 2023
cover image

While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note.

Sure, it’s full of silly filters and effects, but under the bells and whistles, Snapchat is a powerful tool for brands that want to connect with their audiences in fun and engaging ways.

If you’re considering using Snapchat for business, it’s time to get familiar with the latest Snapchat stats. Knowledge is power, after all. So get ready to track essential Snapchat age statistics, familiarize yourself with the most up-to-date Snapchat business stats, and dig in deep with interesting facts about the social media platform. With these numbers in hand, you’ll be ready to take your social media marketing strategy to the next level.

Here are all the Snapchat usage statistics you need to make social media a (wait for it!) snap in 2024.

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its heart, Snapchat is a tool for connecting with friends and family.

And while it may not be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has a real hold on Gen Z. Those who do Snap, snap hard: individually, users spend 30 minutes a day on the app; collectively, they send millions of Snaps every single minute.

All of which is to say, the social media platform is a great fit for brands looking to connect with a young, passionate, highly engaged demographic. If that aligns with your social media target market, read on for some key Snapchat stats.

the world's most used social platforms January 2022

  • ..and a whopping 347 million daily active users

Snapchat daily active users graph

  • The Snapchat app was downloaded a total of 330 million times in 2022 — 54 million of those downloads were in the U.S. market
  • More than 2.4 million Snaps are shared every single minute

media usage in an internet minute as of April 2022

most popular global mobile messenger apps as of January 2022

  • It’s incredibly rare that a Snapchat user only uses Snapchat: just 0.1% of users are unique to the platform. 83.6% of Snapchat users are also on Facebook, and 81% also use Instagram. Snapchatters are least likely to also be using Reddit… there’s only a 22.3% overlap

social media platform audience overlaps

  • Snapchat supports more than 40 different languages
  • In a US consumer satisfaction survey, Snapchat scored high with 70 points (out of a potential 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Facebook

U.S. customer satisfaction with select social media July 2021 to June 2022

Snapchat users spend an average of 30 minutes a day on the app

  • Strangely, despite this high usage rate, only 1.4% of users call Snapchat their favorite social platform. Whatsapp is the most beloved, winning 16.1% of the vote, followed closely by Facebook (14.6%) and Instagram (14.5%)

graph of favorite social media platforms

Snapchat user statistics

Snapchat’s user base skews young — you’re not going to find a ton of Gen X or Boomers on the app — with some studies even reporting that 60% of all teenagers globally use Snapchat. It’s a number that’s grown consistently over the past five years, despite the glitz and glamor of TikTok among today’s social-loving youth. Among those Gen Z and Millennial users of Snapchat, it’s a fairly even split between male and female, with users located in more than 20 countries around the globe. Commit these Snapchat audience statistics to memory (or, you know, bookmark this page) to make sure you know exactly who you’re, uh, snapping at once you start your business Snapchat account.

since 2014-15 TikTok has arisen Facebook usage has dropped, Instagram Snapchat have grown

Snapchat stats teen girls

  • Hispanic teenagers are among Snapchat’s biggest power-user demographic: 23% of this group say they use Snapchat “almost constantly,” while just 12% of white teens and 11% of Black teens say the same

snapchat stats hispanic and black teens

Snapchat usage statistics

By this point, you probably understand that Snapchat is a tool for sending and receiving video messages, either privately or broadcast to the world. But did you know that the average Snapchatter is popping into the app more than 30 times daily or that they love to use the app to communicate directly with their loved ones? Time to dig into these Snapchat usage stats to really chew on all the vital details—from how many messages are sent each month on Snapchat to how often teenagers are logging on.

top engagement days on Snapchat New Years Eve

  • 42.3% of Snapchat users say they’re on the platform to post or share photos or videos, while 35.8% are there to message friends and family

social media activities by platform

  • The average Snapchat user opens the app more than 30 times a day
    Collectively, Snapchatters send more than 4 billion+ messages daily
  • Android users spend 3.1 hours a month on Snapchat — a number similar to Facebook Messenger, but one that’s quite low compared to Youtube (23.4 hours) and Tiktok 22.9)
  • Among teens who use Snapchat, a quarter report that they use Snapchat “almost constantly”

1 in 5 teens visit or use YouTube almost constantly

  • It’s not the most common source for current events, but 4% of U.S. adults say they get their news from Snapchat

news consumption and use by social media site

AR Lens of the Year crying lens viewed 9.7 billion times

  • In 2022, the number of Snap Stories with music grew over 300% (the most-used songs include “Happy Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Better” by Lauv)
  • Snapchatters engage with AR 250 million times per day on average and play with AR lenses themselves 6 billion times daily

snapchat stats AR

  • More than 300 million Snapchat users engage monthly with the Snap Map (a personalized map that places business listenings and nearby Stories)

snapchat stats snap map

  • From 2021 to 2022, there was a 55% increase in time spent watching Spotlight content
  • Snapchatters are 150% more likely than non-Snapchatters to prefer to communicate with pictures over words

snapchat generation

  • Snapchat users are also 1.5x more likely than non-Snapchatters to gravitate towards immersive video and mobile games, including AR experiences
  • When surveyed, 75% of Snapchat users report that their main reason for using the app is to connect with close family and friends
  • Social media users prefer Snapchat over other platforms for “sharing real life moments

snapchat stats real life moments

Snapchat for business statistics

If you’re considering using Snapchat for business, you’re in good company: brands from all over the world take advantage of the platform’s loyal, highly engaged audience. Snapchat users find inspiration for purchases and do their shopping research on the app. Innovative tools like AR filters and effects offer the opportunity for advertisers to get creative and interactive with their target audience. Read on for more Snapchat business stats to inspire your social media strategy.

  • For Snapchat users, close friends are incredibly influential—4x more influential, in fact, than celebrities or influencers when it comes to purchasing decisions
  • On Snapchat, more than any other platform, users are most likely to share their shopping experiences and favorite purchases
  • 23.2% of Snapchat users are on the platform to follow or research brands and products
  • The current valuation of Snapchat is $38.3 billion
  • Despite the headlines about social media causing depression, 90% of Snapchatters report positive feelings while using and viewing Snapchat stories

snapchat stats emotional payoff

  • Half of Snapchat shoppers agree that AR gives them more confidence about a product’s quality (and 7 in 10 are interested in using AR to interact with a product before buying)

7 in 10 consumers are interested in interacting with a product through AR before purchasing it

Snapchat advertising statistics

Advertising on Snapchat can get you access to a youthful audience who are ready to do some serious shopping. Even if you have a small social media advertising budget, a little can go a long way on this highly interactive and intimate app, with ad options available to suit almost any budget. Snapchat ads are intended to help you achieve awareness, consideration, or create conversions, and can get up and running in under five minutes. Learn more about your Snapchat ad options here, and then read on for some fast facts about advertising on Snapchat.

  • The country with the highest Snapchat audience reach in 2022? Luxembourg
  • Meanwhile, the country with the largest eligible ad reach is Saudi Arabia

Snapchat advertising eligible reach rate

  • India has the largest Snapchat advertising audience, at 145 million, while the U.S. clocks in at 107 million

Snapchat ad reach ranking

  • Snapchat has a potential reach of 575.7 million people—that’s 11.4% of all internet users, and 7.2% of the global population
  • In 2022, Snapchat had a year-over-year increase in ad reach of 7% (38 million people!)
  • The majority of Snapchat’s user base is part of Gen Z—a generation with a global spending power of $4.4 trillion. (In the U.S., Gen Z’s collective buying power is $150 billion)
  • Snapchat audiences find ads with ‘brand purpose’ 8% more immersive and engaging than ads without a purpose
  • The 35-plus market is growing for Snapchat advertisers: year over year, the app has seen a 40% increase in daily average time spent engaging with shows and publisher content
  • While Snapchat advertising makes up less than 2% of the U.S. digital ad market, the app’s ads reach nearly half of U.S. smartphone users

digital ad reach Snapchat

  • Ads that are 5 to 6 seconds long have the best performance, according to Snapchat
  • Surprisingly, 64% of Snapchat ads are viewed with sound on
  • Ad recall for Gen Z on Snapchat is higher than other generational cohorts… despite the fact these users spend less time watching each ad: 55% of Gen Z can recall an ad they watched for less than 2 seconds

advertisers need only seconds to break through with Gen Z

  • After watching an ad on Snapchat, users are 34% more likely to purchase the products advertised themselves and 45% more likely to recommend a brand to their friends

after watching ads on Snapchat, users are 45% more likely to recommend brand to friend and 34% more likely to purchase products

Your head is probably reeling with numbers, but that’s a good thing—that dizzy feeling just means you’re all charged up and ready to create an informed and totally impressive Snapchat business strategy. Take these Snapchat stats and go forth to greatness!

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

By Stacey McLachlan

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

Read more by Stacey McLachlan

Related Articles

You’ve unlocked 60 days for $0
Hootsuite Offer