An Introduction to Social Listening With HootSuite University, Part 1

By Evan LePage


HootSuite University OwlyWith the number of social networks on the rise, most businesses are now creating multiple accounts and pages for different audiences, locations and products. While this expands their social reach, it also can be tough to weave your way through the mass of messaging that exists on each of these networks. With that in mind, HootSuite offers various streams and tools that serve as aggregators for social listening, helping users organize and prioritize. HootSuite University is there to guide you through these tools with practical, walkthrough video courseware.

The following HootSuite University videos are part of a series on social listening. For the full courseware, sign up for HootSuite University.

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How to Search for Jobs Using HootSuite

In this video, learn how to create a LinkedIn job stream within HootSuite. This stream will allow you to receive regular updates on jobs in the field and location you select.

How to Utilize Twitter Lists in HootSuite

Twitter lists are a very valuable social listening tool, allowing you to follow a group of people or businesses in one stream. Learn how to create a HootSuite stream to monitor specific accounts, influencers, customers or competitors.

For more video resources on how to succeed with social media and the HootSuite dashboard, and to earn your HootSuite Certification, sign up for HootSuite University today.

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