The Virgin Story: How to Create an Irresistible Brand Using Social Media

“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” -Sir Richard Branson

Whether you are interested in music, travel, financial services or mobile telecommunications, The Virgin Group is a brand that is impossible to ignore. Since the 1970’s, Sir Richard Branson has been working towards building a corporation with a mission to be the ‘most irresistible brand in the world.’

In this video, discover how the Virgin Group uses HootSuite’s Social Management Dashboard to connect with people from all over the world. Using this tool, Virgin is able to interact with their customers, receiving feedback and sharing news about the Virgin brand. HootSuite Enterprise allows Virgin to strengthen relationships with customers, and reinforce their community. The analytics provided enables teams to track campaign outcomes and business trends. Learn more about social media management with HootSuite Enterprise or check out our HootSuite for Enterprise Video which also highlights the Virgin Team.