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Play Ball! Baseball’s Opening Day in Social

By Kate Dunham | 6 months ago | No Comments

Screen Shot 2014-04-16 at 2.37.47 PMThe beer is on ice, the grounds crews are hard at work and hot dogs and spring are in the air. That could only mean one thing—baseball season is here. Despite the fact there is no longer one official “opening day”—Major League Baseball’s first games were played two weeks ago in Australia—we were curious to see if social still celebrated the unofficial Opening Day on March 31 (after all, baseball fans can be pretty nostalgic).

Using the uberVU via HootSuite platform, we took a deep dive into social media mentions around all things baseball on March 31 and filled out our very own social scorecard.

uberVU-via-HootSuite-MLB-Opening-Day-Social-Stats
Click to enlarge

National Anthem

uberVU-conversation-map-anthem

  • 807 mentions
  • 307 RTs

Singer Brian McKnight drew a lot of attention in social for belting out the National Anthem at the Detroit Tigers’ home opener. McKnight might be the professional, but the mom of Pirates’ Andrew McCutchen stole the star-spangled show. Yesterday marked the third time she has kicked off a game in Pittsburgh. [Search terms included “anthem” with either “opening day” or #openingday]

First Ball / Pitch

uberVU-First-Pitch-conversation-map

  • 2,785 mentions
  • 1.4K RTs

The Mets dominated the first ball conversation thanks to some classic “Bronx cheers” in Queens as New York City Mayor Bill de Blasio threw out the first pitch. Mets fans are notorious for booing political figures—plus, de Blasio is a known Red Sox fan. [Search terms included “opening day” with either “first ball” or “first pitch”]

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