Is it possible for a company to have a personality? Now more than ever. Social media has transformed into a digital world full of opportunities for brands to voice their opinion and show off their personality.
There is no denying it, these brands are not above a good conversation. They are clever, witty, helpful and are sometimes just straight up funny. They have discovered a great way to interact and connect with customers — by showing charisma and charm. This gives big brands a human-like quality that can’t be ignored. I mean, how could you not want to follow an account that you would want to be friends with in real life? Here are some brands having awesome conversations on Twitter:
@TacoBell consistently proves that fast food can be funny. From their Hot Sauce Packets (if you check out their Twitter page, you’ll see a hot sauce packet bikini) to their Twitter account, TacoBell is great at making people laugh. Scrolling through their feed means seeing pictures of people enjoying tacos, celebrity shout-outs and love (from celebs like Dillon Francis and Christine Teigen), retweets, and replies to customers and haters alike.
@Oreo throws in some sass and gets a little flirtatious from time to time. Conversations like this create loyal customers, and are shared widely across the web. This kind of sassy attitude shows the brands playfulness and syncs with the rest of their strategy (you must have seen their ad that went up on Twitter when the lights went off at Super Bowl XLVII). Three words: expanding brand loyalty.
Oh, @VirginAmerica… always classy, always cool. This brand is attentive and appreciative of their customers; they view each conversation as an opportunity to expand their brand and strengthen their customer relationships. Who knows, the little guy in the image above might be a Virgin customer for life.
@JetBlue has one thing figured out: conversations with your customer are some of the most meaningful ways to enhance your brand reputation. JetBlue never passes up an opportunity to help one of their customers or to just be playful. Scrolling through their Twitter feed, it’s easy to see that they are having fun. Their personal and enthusiastic responses are shared more than branded messages, giving them a wider audience to spread their cheerful perspective.
If you have been on social media in the past few months, then you must have seen or heard of @TescoMobile. @TescoMobile has made a name for itself on Twitter with it’s witty banter with it’s customers- and has taken it one step further by being brave enough to troll their own trolls. While their quips can seem controversial to some, their conversations with customers, non-customers and even other brands have recently captured the attention of the social media world. By doing so, they have made themselves relevant, snarky and just that much more human.
@BestBuy‘s feed is full of great customer service and good natured tweets. While they also like to advertise products sold in their stores, they do it in a thoughtful way in which customers can connect with.
Much like their TV advertisements, @OldSpice is downright hilarious. This Twitter account gives helpful advice to young men, such as “Instead of a snowball fight, try holding a snowball peace summit to impress that one girl who likes that sort of thing.” Their feed is full of funny Vine videos and great one-liners. Even though I’m not a guy and would most likely never use their products… this female-20-something was won over and will be a loyal follower from here on out.
So, what can we learn from these awesome Twitter conversations? These brands have extended their reach and expanded their customer base by becoming more human and showing their personality. It doesn’t even seem that hard, now does it?
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