Of course, being creative with your Twitter bio (or Instagram bio or any other social media bio, tbh) is easier said than done. So, to make sure you stick the landing, we’ve rounded up tips, tricks, and examples to get the juices flowing.
Not a great bio for discovery — no keywords or hashtags here — but for existing fans, it keeps things simple and exclusive: if you know, you know. (Or… if you ding, you dong?)
Friendly Twitter bio examples
Nasa is a powerful government organization with access to the galaxy at large. But whoever is in charge of the social here still has time for a little wordplay.
The nerdy pun broadcasts that you can expect lighthearted content that is full of fun. Looking for in-depth conversations about the intergalactic travel? You’re better off searching elsewhere.
Bonus points for emoji flair, and for setting the location as ‘pale blue planet.’
The Art Gallery of Ontario is friendly and fun in its bio. We have not fact-checked this, but we’re assuming the Louvre would not be game for putting a cheery “We’ve got art!” in its own bio.
Bill Gates, founder of Microsoft and world-class philanthropist, keeps it humble with his super-simple Twitter bio.
Not to toot our own horn but: what’s friendlier than a shoulder to cry on? (Wait… do owls have shoulders?)
Professional Twitter bio examples
Like any strong newsroom would, Careers Insider hits the “who what where when why” quickly and concisely in 160 characters.
The warm, welcoming, and professional voice is to here to indicate the Tweets will likely be the same. We can prettttty much guarantee you’re not going to find any Reddit links or memes here
Strong brand voice Twitter bio examples
Ecommerce jewellery company Mejuri communicates sophistication and class with a short, elegant bio. Much like their jewellery designs, this blurb shows that less can be more.
Yeti shares not just what it makes (coolers) but paints a picture of a fantasy lifestyle you can enjoy with those products in just a few words. Don’t tell me you don’t see the appeal in being ruggedly hot while you reach for a brewski in a cooler at the top of a mountain.
The bio even takes time out from subtly encouraging you to run through the forest to shout out its brand hashtag. You know, in case you want to connect with other pro-camping hotties.
Funny Twitter bios examples
Of course, for a truly great bio, we need to look no further than Twitter itself. Hilarious, delightful, we love.
TV host Stephen Colbert plays it cool with his 19-million-plus followers, coyly defining himself as just “Evie’s husband.”
Meditation app Calm starts its Twitter bio with a call to action that’s very much on-brand, then digs into the housekeeping of its company mission.
The RuPaul’s Drag Race Twitter ran out of room in its bio and cleverly just used the “location” portion of the profile to say that All Stars 7 is now streaming. The takeaway: use every field available when you’re editing your profile.
Truly Hard Seltzer communicates all of its flavor options with just a few fruity emojis. Fresh!
How to write a good Twitter bio
There’s really no exact science for writing a winning bio, but these tips should at least help get you off to a good start.
Kind of obvious, we know, but an essential part of a successful Twitter bio is introducing yourself.
What do you do?
Who are you?
Add a brief description of your products or services or activities,
Let people know what they can expect if they decide to follow you.
Show some personality
Whether your brand voice is funny, kind, intense, youthful, grave, or packed full of internet slang, give people a taste of your content in your bio.
Show off that personality and let ‘em know what they’re in for.
Max out those characters
You’ve only got 160 characters to use here, so make every one of them count. Take the space you need to share important information — there’s no good reason to be brief.
Want followers to tweet with a certain hashtag, visit a specific website, or sign up for a particular newsletter? Then be sure to include a call-to-action in your bio.
Throw in an emoji
An emoji is worth a thousand words. They can save you characters and convey a rich meaning. Emojis might also help show you’re part of a particular community (we see you with your little rockets, investor bros!) or add some flavor and humor to an otherwise straightforward statement.
Hashtag (within reason)
Hashtagging too many keywords can make your account look spammy. A few well-chosen, hyper-relevant hashtags can aid in reach, or reinforce a brand or campaign hashtag.
If your brand operates multiple Twitter accounts, consider tagging them in your bio.
This works sort of like a directory to help followers find the specific sub-account that might be most helpful or relevant.
For instance, if you have a specific account for customer service, or for international audiences.
Save the disclaimers for the end
If you feel obliged to include legalese or disclaimers (e.g. “Opinions are my own”), save those ‘til last. It’s much more compelling to start off your bio with something fun, informative, or funny; the fine print can wait.
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