Hootsuite Adds More Awesome to Hootlet with AutoSchedule

By Andy Au | 3 years ago | 172 Comments

hootlet header 600x300

HootSuite adds more awesome to Hootlet with new features including AutoSchedule – a powerful new link share tool that determines the optimal time to schedule social media messaging. Now you can automatically queue messages throughout the day to maintain a consistent social media presence.

Originally released in 2009, Hootlet takes the URL you’re viewing and pops it into a message, ready to share across Twitter, Facebook and our other favorite social networks. No need to leave the web page!

New Hootlet Features:

  • AutoSchedule – Enables smart scheduling to maximize reach and impact of your social messaging
  • Custom Content Sharing (Chrome Only) – Select and share specific text and images found on websites via Hootlet
  • New Personalized Options – Allows you to enable or disable the AutoSchedule drop-down menu

Hootlet is available as a Chrome Extension or Firefox Add-on. If you already have Hootlet installed, these new features will automatically be updated. Try Hootlet today and streamline your sharing:

chrome hootlet buttonfirefox hootlet button

Not using Firefox or Chrome? The Hootlet is also available as a Bookmarklet. Open your HootSuite dashboard, select Tools, then drag the “Get the HootSuite Hootlet” icon into your browser toolbar.

Hootlet How-Tos:

Using Hootlet couldn’t be easier! After clicking the Hootlet Icon, the title of the page and a shortened link is added to Hootlet’s Compose Box. Personalize the message then share or schedule for a later time. Quick and convenient!


Unsure when to send your post? Let Hootlet decide for you! AutoSchedule determines optimal posting times for you to efficiently queue up scheduled messages. Maximize reach without swamping your followers.

autoschedule 600 2

Step 1: After composing your message in Hootlet, select the Schedule Icon. A drop down menu will then appear.
Step 2: Toggle the AutoSchedule switch to On. Messages scheduled with AutoSchedule will appear in Publisher with a Clock Icon next to them.

Note: AutoSchedule messages can be rescheduled the same way as regular messages. After rescheduling, the Clock Icon will disappear confirming your new scheduled time.

HootSuite CEO, Ryan Holmes on AutoSchedule:

“It’s really quite simple – instead of our users manually selecting what time they want to schedule or post their social media messages using our Scheduling feature, they can opt to use our new AutoSchedule technology to optimize and automate the scheduling process. It’s as if we’ve added a little helper owl to our Hootlet. We want our users spending more time finding and sharing content and less time worrying about the best time of day to share it.”

Custom Content Sharing

Need to quickly share a quote or image? Custom Content Sharing can add highlighted text or selected images to Hootlet’s Compose Box with just a few clicks.

Sharing Text: Highlight a portion of text, right-click and select “Share current page via HootSuite Hootlet using selected text”. The text is then pasted into Hootlet’s Compose Box with a shortened link to the website you’re viewing.

hootlet img

Sharing Images: Right-click an image and select “Share image via HootSuite Hootlet.” The image will then be uploaded to Ow.ly. The text “[image]” and the link to the uploaded image will then be pasted into Hootlet’s Compose Box.

New Personalized Options

Access Hootlet’s settings in your browser menu to customize your Hootlet settings. From there, you can enable or disable the AutoSchedule drop-down menu. Be sure to click Save Options after you’re done.

Automate Authentically

Automation is one of the next steps in social media’s evolution. As social media becomes more widely adopted, brands and enterprises will need tools that can scale to their social presence – focusing on the speed and volume of responses as well as effort and cost reduction.

While the thought of robots sending Tweets seems to take the social out of social media, automating more mundane tasks like scheduling makes sense (Just like ATMs make a lot more sense most of the time than bank tellers). But, as HootSuite VP Marketing Ben Watson warns, social media should never lose the human touch.

Give it a try and see how Hootlet can help you simplify your sharing:

chrome hootlet buttonfirefox hootlet button

Not using Firefox or Chrome? The Hootlet is also available as a Bookmarklet. Open your HootSuite dashboard, select Tools, then drag “Get the HootSuite Hootlet” icon into your browser toolbar.

Written by

Mike Almasy
Mike Almasy 5pts

Has anyone noticed a change in the Hootlet behavior recently?  Several of us that use Hootlet to post to twitter accounts, noticed a change in the compose panel.  Previously only the primary panel showed and was preloaded with our content.  Now a second composition box appears and the content is preloaded into it.  We now have to manually add the text to the primary composition box.  What changed ????    Thanks,

Mike Almasy
Mike Almasy 5pts

This stinks!!!  Just received a reply from HS support: 

"Hi Michael,

As it turns out, this change to Hootlet was made to respect Facebook's Platform Policy 2.3 update. This update does not allow pre-filling of non-user created messages and as such, the message title will not auto-populate when sharing from Hootlet.

To maintain compliance with this API change, this will also affect Twitter messages and messages from other social networks such as LinkedIn and Google+. That said, for a Twitter message the link will still be appended to the end of the message once posted. Once live, the summary view on Twitter will still show the preview as before. Further, if the URL shared supports Twitter Cards it will display natively as well.

More information on these changes can be found here:

I do hope this helps, Michael. Please let us know if you have any further questions about this. We are always happy to help.

Best regards,
Christian | Enterprise Client Support | hootsuite.com/help"

Mine doesn't even populate the link as she states.

Hootsuite_Help_Desk moderator 5pts

@Mike Almasy Hi Mike!

Thank you for reaching out to the Hootsuite Team. My name is Gary and I'd be happy to clarify further regarding these changes. 

Firstly, I would like to start by apologizing for the inconvenience and disruption to your workflow as a result of the recent changes to Hootlet. 

I have included details below from our Development Team that clarifies the reason for the changes to how Hootlet posts to Twitter as a result of the recent Facebook changes: 

"Due to the nature and urgency behind these changes, we were forced to make some uncomfortable compromises around Hootlet’s behaviour. These changes were broadly applied to all content regardless of the ultimate network being published to as a matter of expediency, not as a design preference."

Our Development Team released a fix earlier today to return the previous functionality when posting to Twitter from Hootlet. When you share using Hootlet, the article title and link should be displayed in the Compose Message box as it previously did. 

Our Development Team is actively working on changes to Hootlet to try and return much of the original functionality. As we go through the process of making these changes, we are monitoring any feedback from our users here: 


We would appreciate any feedback that you have for us so that we can take this into account when making future changes. 

Again, our apologies for the inconvenience caused by this. 

Thanks again for reaching out to us. If we can assist further with any questions, please reach out to us on Twitter, @Hootsuite_help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite

Kind regards, 

Gary | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

diogoca 5pts

In Hootlet for Chrome, how can i disable Ow.ly auto link shortener? Thank you.

Hootsuite_Help_Desk moderator 5pts

Hello @diogoca - thanks for your question about Hootlet!

If you are wishing to change the link shrinker from ow.ly to another, you can do so by following the steps found here  , in your web dashboard. Hootlet will use the link shrinker you have set up there. 

As Hootlet is optimized to preload the title and URL of the web page you are visiting, you will not be able to disable Ow.ly auto link shortening all together.

I hope this helps and please let us know if you have any other questions.

Kathleen | @Hootsuite_Help | Hootsuite Help Desk 

Mattocs54 5pts

Any chance on a hootlet for the IE 11?

Kim Shimer
Kim Shimer 5pts

Apparently I'm going crazy. I can't find the "Add" button anywhere on the Hootlet extension page in the Chrome Web store. How do I install this??

Tyler Matheny
Tyler Matheny 5pts

I've scheduled Tweets using Hootlet, but they are not appearing in my scheduler, so I can't tell if they are going to be sent or not. I've cleared my cache and reconnected the Twitter profile. Anyone out there that has resolved this issue? Thanks!

katie-coral 5pts

I am sure there is an easy fix for this, but I have yet to find it. When I use the auto scheduler for Facebook specifically, I want an image from the linked media to show, the way it does when I schedule it directly from Facebook. How can I make this happen?

George Z
George Z 5pts

Thanks for coming out with this? I tried bufferapp, but it has it's limits. Does HootSuite have a limit on the number of tweets?

Donna Vail
Donna Vail 5pts

Started using the auto scheduler today. I love this feature however I just entered a day's worth of posts and they're all bunched up in the morning for delivery. How can I tell it to spread 5 posts throughout the day? I'd like to be seen at different times of the day without posting hourly. Any suggestions?

David 5pts

It seems the Hootlet is automatically changing all number signs into hashtags #60 becomes a twitter hashtag rather than remaining as a number sign, how can this be turned off?

Judd 5pts

I've finally signed up for Hootsuite, and I'm happy that you guys have built out this feature! Definitely saves me time from having to figure out when my audience would mostly be receptive to my tweets...

Russ 5pts

Love Auto-Schedule but how can I do it with the Bulk load of messages?

Mike 5pts

No Hootlet for Safari yet?

Steve 5pts

Hi Andy

My question is about the algorithm that schedules it.

Does it schedule based on your time zone and then allow a suitable time spread between results, or does it look at your friends/likes/followers and then schedule based on that.

If it does not do this already, it would be really cool (although privacy settings on social websites may prevent this) if it could look all your followers/likes/friends and the times they are most active and then schedule it to hit the most people.

Also, it would be really cool if you could specify the region you want it to hit, international companies may want to target different messages at different time zones.


Chanel 5pts

I am trying Autoschedule for the first time, and it says my message is On, but the message itself is still in my message bar up top, and is not showing up in my scheduled messages in publisher. If I click Send Message, it just opens the scheduling box and confirms that it's enabled.

How do I check to make sure my message has been saved/scheduled so I can go on to the next one?

Andy Au
Andy Au 5pts

Hi Everyone,

Thank you for your kind words and insightful questions regarding AutoSchedule. Like all of our tools, we're always looking to improve on AutoSchedule's functionality as time goes on. Your suggestions and questions really help us figure out how HootSuite features are being used and ways we can improve them.

AutoSchedule uses a proprietary formula, so we can't give away our algorithm but I hope to answer a few questions we've been receiving:

- AutoSchedule posts for your local time that is set by your computer

- The timing takes into account the different social networks, so different networks will have different times

- There is no frequency control at this time

- There are no timing parameters that can be set (Ex. you cannot customize AutoSchedule to work from 9am - 5pm on Tuesday, Wednesday and Thursday)

- AutoSchedule currently only works for 5 profiles at a time

- AutoSchedule for mobile is currently not supported but it is on our roadmap

I hope that answers many of your questions. Any additional questions can be directed to @HootSuite_Help or the Help Desk. Our support rangers are best suited to answer any technical questions you might have. Your questions and feedback play a big role in guiding our product development. Thanks for your help!

Jonny 5pts

Loving this new functionality but how many times will auto-schedule tweet each day, bufferapp allows you to set how many tweets to send and then you can see when they will go out, is this possible with Hootsuite?

Harmony Major
Harmony Major 5pts

Hi. What a wonderful feature, auto-scheduling. Even more, LOVE the "context menu" sharing option to easily tweet text from a page. Priceless! Thank you.

Problem, though. The fact that we haven't the foggiest when a tweet is scheduled for until checking the schedule *after* scheduling it is troubling. <----mouthful

Meaning, I already use a couple of advanced free tools to know best times to tweet & blog (http://j.mp/When2Blog ;). But as a long-time marketer who realizes that the tiniest changes can often make some of the biggest differences to results (especially with something as "up in the air" as Twitter timing, generally speaking)... I'm concerned about not being able to sync my "magic" auto-schedule with, let's say, what SocialBro spits out. I know HootSuite is awesome, but my mama (and The Twilight Zone) taught me not to trust the unknown. ;-D

Any thoughts on when/if Hootsuite can "un-secretize" the magic timing so marketers can be more strategic and hands-on about this...?

Seth Platt
Seth Platt 5pts

Can you provide more info on how you determine when optimal time to tweet message is? Not sure if I wan tto let you decide when the optimal time is.

Eric Vonheim
Eric Vonheim 5pts

Great feature! But how does auto-schedule determine the best day/time? What factors are taken into consideration? Does it look at our Followers to determine when they're online, or when most Twitter traffic takes place, or something else? I cannot find any information on this.

Tom Brodbeck
Tom Brodbeck 5pts

I love the Auto Schedule feature! I have been using it all the time! It definitely makes my job easier!

Ashley Glatz
Ashley Glatz 5pts

How does the AutoScheduling work for multiple posts? I'd love to use it, but I don't want my posts being sent five minutes apart.

Cathy 5pts

Good stuff - just wondering if the auto-schedule feature works on bulk scheduling? If not is this part of hootsuite's roadmap? Many thanks!

Diva Divine
Diva Divine 5pts

Is this feature currently only for link sharing? When will it be rolled out to just posting social media updates in general?

Stef Gonzaga
Stef Gonzaga 5pts

Hootlet has made my social media activities so much easier! I do hope you will be able to create an official Safari extension for this in the near future.

Brancen 5pts

How does Hootsuite determine when the "best" time is to auto-schedule the posts?

Abbas Malek Hosseini
Abbas Malek Hosseini 5pts

Is the best Social Network app

I try to search many app for manage my networks.

Now with Hootlet can manage all of them in a few time

Aaron 5pts

Auto-schedule question- If I'm posting to multiple networks, does it optimize for each individually or should I auto schedule for each network?

For example, found a blog post I want to share, should I auto-schedule for twitter then redo the process for FB then again for Google+ or just do it once? If I do it once are they all pushed at the same time? Which network gets priority?

Margy 5pts

Good idea. But half the time I get a message that asks me to submit a valid date. Also - why can't we have auto schedule on the web version of hootsuite app? Now I have to cut and paste tweets into hootsuite if I'm not sending a link from page I'm on....


Alison Page
Alison Page 5pts

This is fabulous, but the drag and drop doesnt appear to work for IE8. Any ideas

Aaqil MAhmood
Aaqil MAhmood 5pts

Let us use smart schedule feature with ATOM/RSS feeds importing.

Dan McCarthy
Dan McCarthy 5pts

As a big user of Buffer I was looking forward to this addition. To be clear, I like it, but it does need some tweaking. I let me Buffer run out yesterday so I could use this exclusively. So I went about adding my posts... but seeing that I had 8 posts over 4 channels all going out today has me worried about flooding my channels. Even selecting the day the post was to go out and you could optimize the time would be better (for me). Having no control at all, see a specific day loaded up, and then having to edit the posts doesn't save me any time.

Some parameters/configurations need to be provided so I can let you optimize what you are good at optimizing while I keep a certain level of control on my flow.

Keep up the great work!

Brancen 5pts

How does your auto-scheduler determine the "best' time to post?

Matt 5pts

How does Auto Schedule determine optimal time to post? Is it based on my stream or on the activity on which ever social network in general?

Michael 5pts

Now I don't have to use buffer anymore

Bjoern 5pts

Finally! Well done Hootsuite. We love you guys. This makes it so much easier.

Cocoonfxmedia 5pts

Great! but can you switch the pop up off once we've installed it.

Raven 5pts

This is great. I'd just started using Bufferapp, but love the ability to keep as much as possible in one tool. The only thing is, I wonder what the schedule is? Are the "optimized times" a secret sauce? Is it specific to the user, their followers or just when most people are active?

Douglas Karr
Douglas Karr 5pts

I just scheduled 3 posts and they appeared to just go in at 30 min intervals from now. Where's the optimization? Surely tomorrow morning would have been a better time!

Marcus Wagner
Marcus Wagner 5pts

Unfortunately you can only autopost to a maximum of 5 social networks at once. Why the restriction?

Samia 5pts

The more I use and get into Hootsuite, the more I love it. Keep it up! :)

Samuel Araki
Samuel Araki 5pts

Awesome stuff. As with anything, I'l come up with more thoughts and feedback on it with further use. As of now I love it.

Angela 5pts

Awesome! Can't wait to try it out!

Adam Mayfield
Adam Mayfield 5pts

Woot! Very nice job. Been waiting for this for awhile now.

Steve 5pts

Does it list somewhere what the autoschedule times ARE for each account? Is it certain times per day? Does it change by account? Would lov emore detailed info....

Micki 5pts

Guys - love the Autoscheduler. How does the Autoscheduler determine when to send out your tweets? Does it analyze your best times to tweet, based on when most of your users are online?

Eric 5pts

The autoscheduler is only scheduling my tweets for that day. How do I get it to schedule for a week as it claims it can do?

JG 5pts

great feature indeed ... but it seems I get duplicate entries sometimes, I schedule one post and the auto schedule feature creates two entries at two different publishing time. any idea ?