How to Schedule Facebook Posts: A Quick and Easy Guide
Knowing how to schedule Facebook posts lets you save time, consistently post fresh content and reach more people on the platform.
If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is!
When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Scheduling posts can help your brand post consistently and stay on top of posting schedules. That way, you can avoid long gaps between posts with little effort.
In a nutshell, scheduling Facebook posts can help your business:
In the Placements section, check where you want your post to be published. You will be able to publish it to your Page and the connected Instagram account at the same time.
As you draft the post, you’ll be able to preview what it will look like on desktop and mobile. If anything looks off, make changes to optimize the post. Now is the time to check if link previews are pulled correctly.
Step 3: Select a date and time
If you don’t want to publish your post right away, click on the arrow next to the Publish button at the bottom of the page.
Then, choose the day you want the post to be published and the time it should go live.
Finally, click Save.
Step 4: Schedule your post
Click the blue Schedule Post button, and that’s it! Your post is now in the publishing queue. That means it’s ready to go live on the day and time you set.
How to view scheduled Facebook posts
You might want to edit, delete or reschedule the Facebook posts in your queue. Here’s where you can find the queue and edit it.
Step 1: Navigate to Scheduled Posts in the Business Suite
There, you’ll see all of your scheduled posts.
Step 2: Select the post you want to edit
Click on the post you want to edit to view the details.
Step 3: Click on the ellipsis to see editing options
You’ll see several options: Edit Post, Duplicate Post, Reschedule Post and Delete Post.
Step 4: Make and save your edits
After making the changes, click Save.
By clicking the arrow next to the Save button, you can also choose to publish the post immediately or reschedule it.
It’s that easy!
Scheduling Facebook posts using Hootsuite
If you’re looking for a Facebook scheduling app, Hootsuite is a great choice. The app is easy to use and allows you to schedule posts to other social media platforms, too. You can use Hootsuite to manage your social media content calendar across Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest.
Step 2: Click Schedule for later
This will bring up the scheduling calendar. Instead of manually selecting when your post should go live, navigate to AutoSchedule above the calendar.
Step 3: Turn the AutoSchedule toggle to On
Then, click Done. AutoSchedule is enabled!
How to view and edit scheduled Facebook posts in Hootsuite
Step 1: Navigate to the Publisher
Head to the Publisher section of your dashboard (use the calendar icon in the left-hand side menu).
Step 2: Go to the Planner or Content tab
Both tabs will take you to your scheduled posts.
The Planner gives you a calendar view of your scheduled posts:
The Content shows you a list of scheduled posts. Both views work for editing and rescheduling posts — the one you choose is up to your personal preference.
Step 3: Click on the post you want to edit
Here’s how this looks in the Content tab:
Step 4: Edit your scheduled post
At the bottom of the post, you have the option to either Edit or Delete your post.
To open your post and make edits, click Edit. Here, you can reschedule your post or edit its contents.
The Delete button will erase the post from your content queue.
6 tips for scheduling Facebook posts
Whether you use a Facebook scheduler like Hootsuite or schedule posts directly on Facebook, you should follow these best practices:
1. Always stay on brand
When scheduling posts, the pressure to post immediately is off. So take the time to craft relevant content that will land with your audience.
Scheduling posts can also help you keep your brand guidelines in mind when composing weeks or months-worth of content. Make sure that your campaigns across Pages and even social networks are aligned with yours and your audience’s values.
2. Carefully choose the publication date and time
Avoid posting when your audience isn’t online. Tools like Hootsuite’s Best Time to Publish feature will help you schedule Facebook posts on days and at times when your audience is active on the platform.
The more people see your Facebook updates, the more opportunity there is to generate engagement, drive traffic and gain potential new followers.
3. Know when to pause your Facebook posts
Don’t forget about the posts you’ve scheduled. Always consider how current events or crises could change the meaning and tone of the posts you wrote well before those events — they may become irrelevant or insensitive in ways you simply could not have predicted.
Regularly check in on your scheduled posts to keep track of what’s coming up. That way, you can pause or delete scheduled posts before they’re published, and avoid any potential backlash.
4. Remember that you can’t schedule everything
Some things you have to post about in real-time. And some types of posts cannot be scheduled at all. On Facebook, these include:
5. Consider your posting frequency
Don’t overwhelm your Facebook audience by overscheduling posts. But don’t underschedule, either. Finding the right balance is important.
The optimal number of Facebook posts per week or month will depend on your brand and your audience. For some businesses, like a news site, that could be 10 Facebook posts a day. For other businesses, like a small non-profit with only a few team members, maybe a post once a day or even every other day will do.
6. Track analytics and engagement
A good posting schedule shouldn’t be based on guesswork. You’ll know what works best for your Facebook audience by monitoring your performance in a social media analytics tool.
Historical data will show you what posts perform well, and where you could make improvements.
Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your efforts. Sign up today.