Anatomy of a Tweet ~ A #HootSuite Case Study with MediaLeaders

By Andy Au

13 October 2011Innovation0 Comments

HootSuite Case Study

HootSuite Case StudyRecently, the MediaLeaders founder, Josh Ochs collaborated with the HootSuite Enterprise team to execute a social marketing campaign designed to track a customer’s path from tweet to transaction for the Palms Hotel in Las Vegas.

The objective? Tie room bookings and transactions to specific social media actions — like tweets or Facebook posts — gathering metrics to allow the team to optimize their messaging and outreach tactics.

Find out how the Las Vegas resort, known for its celebrity clientele, executed their social media strategy and which HootSuite features they used in the process.

From Tweet to Transaction

MediaLeaders are a social media strike team that manage Facebook and Twitter campaigns. Using HootSuite, the team sought to showcase how profitable social media could be for a business accustomed to traditional ROI methods. The Palm Hotel used a number of HootSuite tools including social analytics, monitoring, team collaboration and geo-location features to develop a campaign and contest to achieve their goals.

Check out the Case Study to find out how the Palms Hotel used the dashboard to accomplish their objective and how you can apply it to your business.

Advanced Study with HootSuite University

HootSuite University sat down with Josh for a thorough examination of the campaign in a 45 minute video available in its entirety to HootSuite University students. Focusing on analytics, Josh and the HootSuite University team explored the correlation between revenue and social media engagement.

Here is a quick teaser to highlight some of the key findings.

HootSuite University


Not a HootSuite University Member yet? Head on over to to find out more about the benefits of this advanced social media certification program.

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