“What is Substack” is a question with a deceptively simple answer. Yes, it’s an email newsletter platform. But it’s also much more than that.

How long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length.

Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app.

Social media marketing can benefit retail brands at every stage of the sales funnel. Find out how to start selling and building relationships with your customers on social.

You don’t need to be a professional photographer to produce stunning images. Learn how to edit Instagram photos to grow your following.

Great Instagram post ideas should promote your brand, engage your followers, and be hard to resist sharing with others.

Instagram lets users choose whether or not they want to see likes on the platform. Learn how to hide likes on Instagram and find out why it’s an option.

Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly.

Facebook Groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support.

Social media marketing is most effective when your goals and plans are based on real data. Find out how to collect and use social media data to your advantage.

Cross-posting sounds simple: sharing similar content on different networks. How tricky can it be? But if you do it wrong you could look bad.

In this beginner’s guide, you’ll learn how to use Snapchat and get all the information you need to start using the app like a pro.